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Strategic marketing David W. Cravens [and] Nigel F. Piercy
7
(Cravens, David W.) (Piercy, Nigel F.)
Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson
1
(Peter, J. Paul) (Olson, Jerry C.)
Analysis for marketing planning Donald R. Lehmann [and] Russell S. Winer
1
(Lehmann, Donald R.) (Winer, Russell S.)
Marketing channels
14
(Stern, Louis W.)
Consumer behavior buying, Having, and being Michael R. Solomon
5
(Solomon, Michael R.)
Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, G…
0
(Blattberg, Robert C.) (Getz, Gary) (Thomas, Jacquelyn S.)
Principles of service marketing Adrian Palmer
5
(Palmer, Adrian)
International marketing and export management Gerald Albaum ... [et al]
0
(Albaum, Gerald)
International marketing strategy Frank Bradley
1
(Bradley, Frank)
Marketing management David W. Cravens, Gerald E. Hills and Robert B. Wodruff
1
(Cravens, David W.) (Woodruff, Robert B.)
Competitive marketing strategy John A. Czepiel
2
(Czepiel, John A.)
Global marketing strategies Jean-Pierre Jeannet, H. David Hennessey
1
(Jeannet, Jean-Pierre) (Hennessey, H. David)
Marketing research methodological foundations Gilbert A. Churchill
1
(Churchill, Gilbert A.)
International marketing Vern Terpstra, Ravi Sarathy
1
(Terpstra, Vern) (Sarathy, Ravy)
Marketing planning & strategy Subhash C.
1
(Jain, Subhash C.)
Business management marketing of business products and services Robert W. Eckles
1
(Eckles, Robert W.)
Promotional strategy managing the marketing communications process James F. Engel, Martin R. Wars…
1
(Engel, James F.) (Warshaw, Martin R.)
Marketing research methodological foundations Gilbert A. Churchill
1
(Churchill, Gilbert A.)
Marketing challenges cases & exercises Christopher H. Lovelock, [and] Charles B. Weinberg
1
(Lovelock, Christopher H.) (Weinberg, Charles B.)
Go international your guide to marketing and business development Keith Monk
1
(Monk, Keith)
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