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Analisis komponen pembentuk perceived customer value dan pengaruh perceived customer value terhad…
1
(Aswin D. Hadisumarto (Pembimbing/Promotor)) (Terya Devega)
Pengaruh virtual experientiel marketing elements terhadap customer intention dan customer loyalty…
1
(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Bayu Sugara)
Pengaruh pemasaran relasional terhadap loyalitas pelanggan : studi kasus nasabah Bank Central As…
1
(Yeshika Alversia (Pembimbing/Promotor)) (Abel Kautsar)
Marketing research methodological foundations Gilbert A. Churchil, Jr
2
(Churchill, Jr., Gilbert A.)
Consumer behavior and marketing action Henry Assael
1
(Assael, Henry)
Essentials of marketing research V. Kumar, David A. Aaker, George S. Day
1
(Day, George S.) (Kumar, V)
Marketing decisions for new and mature products planning, development, and control Robert D. Hisr…
1
(Hisrich, Robert D.) (Peters, Michael P.)
Pengaruh electronic word of mouth terhadap tingkat adaptasi informasi dari anggota komunitas onli…
1
(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Rachmawati Octaviani)
Pengembangan rencana aksi guna menambah jumlah pelanggan PT Corbec Communication : perusahaan pen…
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(Bagio N. Karno (Pembimbing/Promotor)) (Purba, Marico MP.)
Differentiate or Die
0
(Trout, Jack) (Rivkin, Steve)
Differentiate or Die survival in our era of killer competition Jack Trout, Steve Rivkin
1
(Trout, Jack) (Rivkin, Steve)
Marketing Michael J. Etzel, Bruce J. Walker [and] William J. Stanton
0
(Walker, Bruce J.) (Etzel, Michael J.)
Marketing Michael J. Etzel, Bruce J. Walker [and] William J. Stanton
1
(Walker, Bruce J.) (Etzel, Michael J.)
Consumer behavior building marketing strategy Del I. Hawkins, Roger J. Best, Kenneth A. Coney
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(Hawkins, Del I.) (Coney, Kenneth A.)
Marketing research a practical approach for the new millennium Joseph F. Hair, Robert P. Bush, Da…
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(Ortinau, David J.) (Hair, Joseph F.)
Marketing an introduction Gary Armstrong, Philip Kotler
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(Kotler, Philip) (Armstrong, Gary)
Retailing management Michael Levy [and] Barton A. Weitz
1
(Levy, Michael) (Weitz, Barton A.)
Marketing planning a step-by-step guide James W. Taylor
5
(Taylor, James W.)
Global marketing foreign entry, local marketing, and global management Johny K. Johansson
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(Johansson, Johny K.)
Business marketing connecting strategy, relationships, and learning F. Robert Dwyer, John F. Tanner
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(Dwyer, F. Robert) (Tanner, John F.)
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