Found 3069 results for your keywords: publisher=Association
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How Potential Conflict Drives Channel Structure: Concurrent (Direct and Indirect) Channels

1
(Anderson, Erin) (Vinhas, Sa Alberto)

Does Loving a Brand Mean Loving Its Products? The Role of Brand-Elicited Affect in Brand Extensio…

1
(Yeung, W. M. Catherine) (Jr, S. Wyer Robert)

Probabilistic Subset-Conjunctive Models for Heterogeneous Consumers

1
(Jedidi, Kamel) (Kohli, Rajeev)

An Integrated Model for Bidding Behavior in Internet Auctions: Whether, Who, When, and How Much

1
(Park,) (Hoon Young) (Bradlow, T. Eric)

Two Roads to Updating Brand Personality Impressions: Trait versus Evaluative Inferencing

1
(Sengupta, Jaideep) (Johar, Venkataramani Gita) (Aaker, L. Jennifer)

Decomposing the Promotional Revenue Bump for Loyalty Program Members versus Nonmembers

1
(Heerde, J. van Harald) (Bijmolt, H. A. Tammo)

Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing

1
(Thompson, Viana Debora) (Hamilton, W. Rebecca) (Rust, T. Roland)

RFM and CLV: Using Iso-Value Curves for Customer Base Analysis

1
(Fader, S. Peter) (Hardie, G. S. Bruce) (Lee, Lok Ka)

Ruminating about Placebo Effects of Marketing Actions

1
(Ariely, Dan) (Shiv, Baba) (Carmon, Ziv)

The Placebo Effect in Marketing: Sometimes You Just Have to Want It to Work

1
(Irmak, Caglar) (Block, G. Lauren) (Fitzsimons, J. Gavan)

The Quality of Price as a Quality Cue

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(Rao, R. Akshay)

Price, Placebo, and the Brain

1
(Berns, S. Gregory)

Placebo: From Pain and Analgesia to Preferences and Products

1
(Borsook, David) (Becerra, Lino)

Placebo Effects of Marketing Actions: Consumers May Get What They Pay For

1
(Shiv, Baba) (Carmon, Ziv) (Ariely,Dan)

Estimating a stockkeeping-unit-level brand choice model that combines household panel data and store

1
(Chintagunta, Pradeep K.) (Dube, Jean) (Pierre)

The Impact of the Prechoice Process on Product Returns

1
(Bechwat, Nasr Nada) (Siegal, Schneier Wendy)

Strategic Fit in Industrial Alliances: An Empirical Test of Governance Value Analysis

1
(Ghosh, Mrinal) (John, George)

Distinguishing between the Meanings of Music: When Background Music Affects Product Perceptions

1
(Zhu, (Juliet) Rui) (Levy, Meyers) (Joan)

Direct-to-Consumer Advertising and Drug Therapy Compliance

1
(Marta, Wosinska)

When Two Rights Make a Wrong: Searching Too Much in Ordered Environments

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(Diehl, Kristin)
Hal. Awal Sebelumnya 16 17 18 19 20 Berikutnya Hal. Akhir