Found 1182 results for your keywords: subject="Brand"
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Impression Management Using Typeface Design

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(Henderson, Pamela W.) (Giese, Joan L.) (Cote, Joseph A.)

Analisis Pengaruh Cross-Channel Consistency terhadap Brand Loyalty melalui Brand Trust dan Cons…

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(Gita Gayatri (Pembimbing/Promotor)) (Elevita Yuliati (Penguji)) (Nurdin Sobari (Penguji)) (Amira Zahra Salim)

Return on Marketing: Using Customer Equity to Focus Marketing Strategy

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(Zeithaml, Valarie A.) (Lemon, Katherine N.) (Rust, Roland T.)

Analisis Pengaruh Location-Based Advertising terhadap Purchase Intention Pengguna Aplikasi GrabFo…

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(Imam Salehudin (Pembimbing/Promotor)) (Rambat Lupiyoadi (Penguji)) (Anna Amalyah Agus (Penguji)) (M. Bintang Rizky Ramadhan)

Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations

1
(Lambert) (Pandraud, Raphaelle) (Laurent, Gilles) (Lapersonne, Eric)

Brand Dilution: When Do New Brands Hurt Existing Brands?

1
(Netemeyer, Richard G.) (Pullig, Chris) (Simmons, Carolyn J.)

Drivers of Brand Extension Success

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(Volckner, Frasziska) (Sattler, Henrik)

Emotional Branding and the Strategic Value of the Doppelganger Brand Image

1
(Rindfleisch, Aric) (Thompson, Craig J.) (Arsel, Zeynep)

Brands as Signals: A Cross-Country Validation Study

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(Erdem, Tulin) (Valenzuela, Ana) (Swait, Joffre)

Service clues and customer assessment of the service experience: lessons from marketing

1
(Berry, Leonard L.) (Wall, Eileen A.) (Carbone, Lewis P.)

Memahami Advertising Element Pada Media Dan Generasi Berbeda Dalam Membangun Brand Equity: Pendek…

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(Sri Rahayu Hijrah Hati (Pembimbing/Promotor)) (Nurdin Sobari (Penguji)) (Ignatius Heruwasto (Penguji)) (Ganto Novialdi)

Pengaruh Brand Engagement dan Brand Love terhadap Repurchase Intention Produk Smartphone di Indon…

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(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Yeshika Alversia (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Yoren)

Pengaruh Rebranding dan Positive Social E-WOM terhadap Brand Attitude dan Purchase Intention pada…

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(Rizal Edy Halim (Pembimbing/Promotor)) (Ignatius Heruwasto (Penguji)) (Nissa Ghulma Ratnasari (Penguji)) (Elizabeth Vyde Widhiarti)

Pengaruh Social Media Marketing Activities (SMMA) Terhadap Consumer’s Purchase Decision Pada Me…

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(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Yeshika Alversia (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Abrian Yusuf)

Pengaruh Social Media Brand-related Communication terhadap Brand Equity dan Consumer Response pad…

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(Rifelly Dewi Astuti (Penguji)) (Triana Rahajeng Hadiprawoto (Pembimbing/Promotor)) (Ignatius Heruwasto (Penguji)) (Gregorius Adhisakti Pradana)

Analisis Pengaruh Product Packaging Terhadap Purchase Intention Pada Industri Kosmetik = Analysis…

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(Hapsari Setyowardhani (Pembimbing/Promotor)) (Rambat Lupiyoadi (Penguji)) (Aswin Dewanto Hadisumarto (Penguji)) (Nadavia Zahra Al’Mahira)

Analisis Pengaruh Fenomena Idolatry terhadap Loyalitas Merek: Studi pada K-Pop Fan-made Goods di …

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(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Elevita Yuliati (Penguji)) (Ignatius Heruwasto (Penguji)) (Rahel Sihombing)

Pengaruh Brand Love dan Peran Mediasi Self Esteem dan Susceptibility to Normative Influences Terh…

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(Rambat Lupiyoadi (Pembimbing/Promotor)) (Sumiyarto (Penguji)) (Hapsari setyowardhani (Penguji)) (Kristine Natalia Lumban Gaol)

Membangun Brand Loyalty melalui Brand Experience, Brand Love, dan Perceived Quality dengan Brand …

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(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Elevita Yuliati (Penguji)) (Ignatius Heruwasto (Penguji)) (Andara Kusumaningrum)

Analisis Faktor-Faktor yang Mempengaruhi Niat Membeli Kembali Merek Produk Modest Fashion pada Mu…

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(Arga Hananto (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Nissa Ghulma Ratnasari (Penguji)) (Filzanny Rafa Faza Mutia)
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