Found 1386 results for your keywords: subject="Brand"
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Pengaruh citra celebrity endoser pada brand image terhadap purchase decision : studi kasus endose…

1
(Nurdin Sobari (Pembimbing/Promotor)) (Mohamad Renaldo Erco)

Principles of advertising & IMC 2nd

3
(Duncan, Tom) (Thomas R.)

Strategic brand management : Building, measuring, and managing brand equity 3rd ed

3
(Keller, Kevin Lane)

The 360 degree brand in Asia

2
(Blair, Mark) (Amstrong, Richard) (Murphy, Mike)

Marketing aesthetics: the strategic management of brands, identity and image

2
(Schmitt, Bernd)

Fame & Fortune How Successful Companies build winning reputations

3
(Fombrun, Charles J.)

Asian branding: a great way to fly

2
(Batey, Ian)

IMC the next generation: five steps for delivering value and measuring returns using marketing co…

4
(Schultz, Don E.) (Heidi Schultz)

The effect of perceived product characteristics toward purchase intention of islamic branding pro…

1
(Sri Rahayu Hijrah Hati (Pembimbing/Promotor)) (Kusumawardhini, Siti Sarah)

The Influence of The Social Media Marketing Efforts of Luxury Brands on Consumer-Based Brand Equi…

1
(Agung Nugroho (Penguji)) (Sumiyarto (Penguji)) (Triza Mudita (Pembimbing/Promotor)) (Ahmad Farhan Kusumawardhana)

Pengaruh Digital Marketing terhadap Attitude toward Digital Marketing dan Purchase Intention yang…

1
(Elevita Yuliati (Pembimbing/Promotor)) (Nurdin Sobari (Penguji)) (Iman Ismail) (Hapsari setyowardhani (Penguji))

The Role of Involvement: Analyzing The Effect of The Healthy Food Brands’ Social Media Pages on…

1
(Sri Rahayu Hijrah Hati (Pembimbing/Promotor)) (Sharinne Elmyra Tambu) (Karto Adiwijaya (Penguji)) (Ira Iriyanty (Penguji))

Coca-Cola's new vending machine (A): pricing to capture value, or not?

1
(Narayandas, Das) (King, Charles)

Creating a corporate identity for a $20 billion start-up: Lucent Technologies

1
(Greyser, Stephen A.) (Phillips, Peter L.)

Return on marketing: using customer equity to focus marketing strategy

1
(Lemon, Katherine N.) (Rust, Roland T.) (Zeithami, Valarie A.)

How is Manifest branding strategy related to the intangible value of a corporation?

1
(Rao, Vithala R.) (Agarwal, Manoj K.) (Dahlhoff, Denise)

Revenue premium as an outcome measure of brand equity

1
(Lehmann, Donald R.) (Neslin, Scott A.) (Ailawadi, Kusum L.)

Product placement

1
(La Ferle, Carrie) (Edwards, Steven M.)

The Power of effective response and cognitive structure in product-trial attitude formation

1
(Kim, Jooyoung) (Morris, Jon D.)

Children's recall of television ad elements

1
(Maher, Jill K.) (Hu, Michael Y.) (Kolbe, Richard H.)
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