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Pemasaran jasa pendidikan : "mengapa sekolah memerlukan marketing"
2
(Wijaya, David)
Marketing : real people, real choices 9th ed
7
(Solomon, Michael R.) (Marshall, Greg W.) (Stuart, Elnora W.)
Advertising and promotion : an integrated marketing communications perspective 8th ed
14
(Belch, George E.) (Belch, Michael A.)
Designing and managing the supply chain concepts, strategies, and case studies 3th ed
4
(Simchi-Levi)
Tourism in recovery : segmenting tourists based on risk perception in the Post-COVID-19 Pandemic …
2
(Prijono Tjiptoherijanto (Pembimbing/Promotor)) (Irwan Adi Ekaputra (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Rifelly Dewi Astuti (CoPromotor)) (Noveri Maulana) (Hariyadi B.S. Sukamdani (CoPromotor)) (Daniel Tumpal H. Aruan (Penguji)) (Ignatius Heruwasto (Penguji)) (Setiawan (Penguji))
Marketing research : an applied orientation 6th ed
5
(Malhotra, Naresh K)
Pengaruh Brand Love dan Peran Mediasi Self Esteem dan Susceptibility to Normative Influences Te…
1
(Rambat Lupiyoadi (Pembimbing/Promotor)) (Sumiyarto (Penguji)) (Hapsari setyowardhani (Penguji)) (Kristine Natalia Lumban Gaol)
Sumday Case: Enhancing Competitiveness in Carbon Accounting Software Industry
1
(Andre Sammartino (Pembimbing/Promotor)) (Robertus Gifogo Liwanuru)
Marketing real people, real choices 11 ed
3
(Solomon, Michael R.) (Marshall, Greg W.) (Stuart, Elnora W.)
The Implication of Temporary “Pop-up” Retail on Consumer Reaction through the Mediating Roles…
1
(Ira Iriyanty (Pembimbing/Promotor)) (Triana Rahajeng Hadiprawoto (Penguji)) (Arga Hananto (Penguji)) (Kalisha Nea Putri)
The Effect of Interactivity of Brands’ Marketing Activities on Instagram Official Accounts on C…
1
(Yeshika Alversia (Pembimbing/Promotor)) (Agung Nugroho (Penguji)) (Rifelly Dewi Astuti (Penguji)) (I Maipa Alisya Rasyid)
The Effect of Cause-Related Marketing on Beer Type (Alcohol vs Alcohol-Free) toward Consumers’ …
1
(Claudio Piccolo (Pembimbing/Promotor)) (Achmad Abdillah Ghifari)
Evaluasi Prosedur Pengujian Rinci atas Beban Pemasaran PT DEF
1
(Fitriany (Pembimbing/Promotor)) (Hilda Rossieta (Penguji)) (Darminto (Penguji)) (Muhammad Syaugi)
Analisis Pengaruh Brand Love Terhadap Loyalty Pada Tim Sepak Bola Dengan Relationship Length Seba…
1
(Sri Rahayu Hijrah Hati (Pembimbing/Promotor)) (Karto Adiwijaya (Penguji)) (Sri Daryanti (Penguji)) (Robby Abdillah)
Analisis Faktor yang Mempengaruhi Intensi Pembelian Pakaian Ramah Lingkungan Brand Lokal: Studi K…
1
(Anna Amalyah Agus (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Agung Nugroho (Penguji)) (Atik Zanzabila)
Analisis Pengaruh CRM, Service Quality, dan Customer Satisfaction terhadap Customer Loyalty dan W…
1
(Gita Gayatri (Pembimbing/Promotor)) (Arga Hananto (Penguji)) (Yeshika Alversia (Penguji)) (Shafira Taqiyya)
Dampak Indonesian Ethnic Restaurant Experience terhadap Intensi Wisatawan Domestik: Peran Mediasi…
1
(Gita Gayatri (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Hapsari setyowardhani (Penguji)) (Adella Sekarini)
Brandidates Endorsers, Brandidates Personalities, Brandidates Preference, serta Brandidates Equit…
1
(Anna Amalyah Agus (Pembimbing/Promotor)) (Nurdin Sobari (Penguji)) (Sari Wahyuni (Penguji)) (Indira Rasya Rasyidah)
Impact of Social Media Influencers on Consumers Well-being and Purchase Intention: A TikTok Persp…
1
(Karto Adiwijaya (Pembimbing/Promotor)) (Elevita Yuliati (Penguji)) (Agung Nugroho (Penguji)) (Michael Bernardo Mahardhika Setyono)
Evaluating the effect of social media micro influencers on drumstairs sales : exploring the media…
1
(Agung Nugroho (Pembimbing/Promotor)) (Elevita Yuliati (Penguji)) (Anna Amalyah Agus (Penguji)) (Fella Naziq Ganis)
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