Found 4349 results for your keywords: subject="Marketing"
Hal. Awal Sebelumnya 16 17 18 19 20 Berikutnya Hal. Akhir

A Comparison of Segment Retention Criteria for Finite Mixture Logit Models

1
(Andrews L. Rick) (Currim S. Imran)

Multicriterion Clusterwise Regression for Joint Segmentation Settings: An Application to Customer…

1
(Brusco J. Michael) (CradiT Dennis J.) (Tashchian Armen)

Specific Investments in Marketing Relationships: Expropriation and Bonding Effects

1
(Rokkan I. Aksel) (Heide B. Jan) (Wathne H. Kenneth)

The Impact of the Internet on Information Search for Automobiles

1
(Ratchford T. Brian) (Lee Soo Myung) (Talukdar Debabrata)

The Reciprocal Effects of Brand Equity and Trivial Attributes

1
(Broniarczyk M. Susan) (Gershoff D. Andrew)

Simultaneous Signaling and Screening with Warranties

1
(Soberman A. David)

Corporate Social Responsibility and Shareholder Wealth: The Role of Marketing Capability

1
(Mishra, Saurabh) (Modi, Sachin B)

The Effect of Forced Choice on Choice

1
(Dhar Ravi) (Simonson tamar)

E-Customization

1
(Ansari Asim) (Mela F. Carl)

A General Choice Model for Bundles with Multiple-Category Products: Application to Market Segment…

1
(Chung Jaihak) (Rao R. Vithala)

Interdependence and Its Consequences in Distributor-Supplier Relationships: A Distributor Perspec…

1
(Kim Keysuk Stephen) (Hsieh Hung Ping)

A Bargaining Theory of Distribution Channels

1
(Iyer Ganesh) (Boas . Miguel Villas J.)

Stickier Priors: The Effects of Nonanalytic versus Analytic Thinking in New Product Forecasting

1
(Bolton E. Lisa)

Affect, Framing, and Persuasion

1
(Keller Anand Punam) (Lipkus M. Isaac) (Rimer K. Barbara)

Determining the Appropriate Depth and Breadth of a Firm's Product Portfolio

1
(Bordley Robert)

Incommensurate Resources: Not Just More of the Same Incommensurate Resources: Not Just More of t…

1
(Nunes C. Joseph) (Park Whan C.)

Does It Make Sense to Use Scents to Enhance Brand Memory?

1
(Morrin, Maureen) (Ratneshwar S.)

The Journal of marketing research: its initiation, growth, and knowledge dissemination

1
(Green, Paul E.) (Johnson, Richard M.) (Neal, William D.)

Statistical machine-learning data mining : techniques for better predictive modeling and analysis…

3
(Ratner, Bruce)

Marketing research 13th ed

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(Aaker, David A.) (Day, George S.) (Leone, Robert P.) (Kumar V.)
Hal. Awal Sebelumnya 16 17 18 19 20 Berikutnya Hal. Akhir