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Found 3690 results for your keywords: subject="analysis"
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Damage from Corrective Advertising: Causes and Cures

1
(Darke, Peter R.) (Ritchie, Robin J.B.) (Ashworth, Laurence)

Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty

1
(Sinha, Rajiv K.) (Thompson, Scott A.)

Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?

1
(Srivastava, Rajendra K.) (Bharadwaj, Sundar G.) (Bahadir, S. Cem)

Private-Label Use and Store Loyalty

1
(Pauwels, Koen) (Ailawadi, Kusum L.) (Steenkamp, Jan) (Benedict E.M.)

Critical Incidents and the Impact of Satisfaction on Customer Share

1
(Verhoef, Peter C.) (Doorn, Jenny van)

Advancing science on the knife's edge: integration and specialization in management Ph.D. programs

1
(Mudambi, Ram) (Hannigan, Thomas J.) (Kline, William)

The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm P…

1
(Jayachandran, Satish) (Krasnikov, Alexander)

Instant Customer Base Analysis: Managerial Heuristics Often "Get It Right"

1
(Wangenheim, Florian v.) (Wubben, Markus)

Delight by Design: The Role of Hedonic versus Utilitarian Benefits

1
(Mahajan, Vijay) (Raghunathan, Rajagopal) (Chitturi, Ravindra)

Do Frontline mechanisms matter? impact of quality and productivity orientations on unit revenue, …

1
(Singh, Jagdip) (Ye, Jun) (Marinova, Detelina)

Demand-Based Pricing versus Past-Price Dependence: A Cost-Benefit Analysis

1
(Pauwels, Koen) (Srinivasan, Shuba) (Nijs, Vincent)

Stage-Gate Controls, Learning Failure, and Adverse Effect on Novel New Products

1
(Iqbal, Zafar) (Sethi, Rajesh)

The Readability of Marketing Journals: Are Award-Winning Articles Better Written?

1
(Sawyer, Alan G.) (Laran, Juliano) (Xu, Jun)

Chief Marketing Officers: A Study of Their Presence in Firms' Top Management Teams

1
(Mahajan, Vijay) (Nath, Pravin)

Pengaruh ESG Terhadap Misvaluasi Saham dan Struktur Modal Pada Perusahaan Terbuka di Lima Negara …

1
(Dewi Hanggraeni (Pembimbing/Promotor)) (Mutiara Baby Admeinasthi (Penguji)) (Arief Wibisono Lubis (Penguji)) (Ghina Farha Fasya Ataya)

A Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationsh…

1
(Grewal, Dhruv) (Palmatier, Robert W.) (Dant, Rajiv P.)

Quasi-Darwinian Selection in Marketing Relationships

1
(Eyuboglu, Nermin) (Buja, Andreas)

Consumer File Sharing of Motion Pictures

1
(Sattler, Henrik) (Hennig) (Thurau, Thorsten) (Henning, Victor)

Online Infomediaries and Price Discrimination: Evidence from the Automotive Retailing Sector

1
(Viswanathan, Siva) (Kuruzovich, Jason) (Gosain, Sanjay) (Agarwal, Ritu)

Consumer Negative Voice and Firm-Idiosyncratic Stock Returns

1
(Luo, Xueming)
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