Found 2815 results for your keywords: subject="tudies"
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The Impact of online reverse auction design on buyer-supplier relationships

1
(Jap, Sandy D.)

Getting marketers to invest in firm-specific capital

1
(Lusch, Robert F.) (Griffith, David A.)

Consumer racism and its effects on domestic cross-ethnic product purchase: an empirical test in t…

1
(Ouellet, Jean-Francois)

Market knowledge dimensions and cross-functional collaboration: examining the different routes to…

1
(Atuahene-gima, Kwaku) (De Luca, Luigi M.)

A Penny for your thoughts: referral reward programs and referral likelihood

1
(Ryu, Gangseog) (Feick, Lawrence)

A Longitudinal analysis of customer satisfaction and share of wallet: investigating the moderatin…

1
(Keiningham, Timothy L.) (Cooil, Bruce) (Aksoy, Lerzan) (Hsu, Michael)

When to give up control of outsourced new product development

1
(Carson, Stephen J.)

Advertising, research and development, and systematic risk of the firm

1
(Srinivasan, Raji) (McAlister, Leigh) (Kim, MinChung)

Making sales technology effective

1
(Perreault, William D.) (Hunter, Gary K.)

How business cycles contribute to private-label success: evidence from the United States and Europe

1
(Dekimpe, Marnik G.) (Steenkamp, Jan-Benedict E.M.) (Lamey, Lien) (Deleersnyder, Barbara)

How country characteristics affect the perceived value of web sites

1
(Geyskens, Inge) (Steenkamp, Jan-Benedict E. M.)

Dual distribution and intangible firm value: franchising in restaurant chains

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(Srinivasan, Raji)

Human brands: investigating antecedents to consumers' strong attachment to celebrities

1
(Thomson, Matthew)

Friends, businesspeople, and relationship roles: a conceptual framework and a research agenda

1
(Heide, Jan B.) (Wathne, Kenneth H.)

Word of mouth for movies: its dynamics and impact on box pffice revenue

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(Liu, Yong)

Are All smiles created equal? how emotional contagion and emotional labor affect service relation…

1
(Hennig-Thurau, Thorsten) (Groth, Markus) (Paul, Michael) (Gremler,Gremler, Dwayne D.)

From fear to loathing? how emotion influences the evaluation and early use of innovations

1
(Wood, Stacy L.) (Moreau, C. Page)

Scent and sensibility: when do (in) congruent ambient scents influence product evaluations?

1
(Bosmans, Anick)

Valuing the real option of abandoning unprofitable customers when calculating customer lifetime v…

1
(Haenlein, Michael) (Kaplan, Andreas M.) (Schoder, Detlef)

Cross-cultural code-switching: the psychological challenges of adapting behavior in foreign cultu…

1
(Molinsky, Andrew)
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