Found 2815 results for your keywords: subject="tudies"
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Fading optimism in products: temporal changes in expectations about performance

1
(Houston, Michael J.) (Monga, Ashwani)

The Neglect of prescreening information

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(Chakravarti, Amitav) (Janiszewski, Chris) (Ulkumen, Gulden)

Time-varying effects of chronic hedonic goals on impulsive behavior

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(Menon, Geeta) (Ramanathan, Suresh)

Deferring versus expenditing consumption: the effect of outcome concreteness on sensitivity to ti…

1
(Malkoc, Selin A.) (Zauberman, Gal)

Can "low-fat" nutrition labels lead to obesity?

1
(Chandon, Pierre) (Wansink, Brian)

Optimal pricing strategies for an automotive aftermarket retailer

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(Gopalakrishna, Srinath) (Mantrala, Murali K.) (Seetharaman. P.B.) (Kaul, Rajeeve) (Stam, Antonie)

The Role of relational embeddedness in retail buyers' selection of new products

1
(Kaufman, Peter) (Jayachandran, Satish) (Rose, Randall L.)

A Three-stage model of integrated marketing communications at the marketing-sales interface

1
(Smith, Timothy M.) (Gopalakrishna, Srinath) (Chatterjee, Rabikar)

Brand concept maps: a methodology for identifying brand association networks

1
(John, Deborah Roedder) (Loken, barbara) (Kim, Kyeongheui) (Monga, Alokparna Basu)

A Hierarchical bayes error correction model to explain dynamic effects of price changes

1
(Franses, Philip Hans) (Fok, Dennis) (Horvath, Csilla) (Paap, Richard)

An Extended paradigm for measurement analysis of marketing constructs applicable to panel data

1
(Baumgartner, Hans) (Steenkamp, Jan-Benedict E.M.)

Models for heterogeneous variable selection

1
(Gilbride, Timothy J.) (Allenby, Greg M.) (Brazell, Jeff D.)

A Comparison of criteria to design efficient choice experiments

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(Kessels, Roselinde) (Goos, Peter) (Vandebroek, Martina)

When does culture matter? effects of personal knowledge on the correction of culture-based judgments

1
(Aaker, Jennifer L.) (Briley, Donnel A.)

Is Happiness shared doubled and sadness shared halved? social influence on enjoyment of hedonic e…

1
(Raghunathan, Rajagopal) (Corfman, Kim)

Between two brands: a goal fluency account of brand evaluation

1
(Labroo, Aparna A.) (Lee, Angela Y.)

When will a brand scandal spill over, and how should competitors respond?

1
(Roehm, Michelle) (Tybout, Alice M.)

Leveraging missing ratings to improve online recommendation systems

1
(Wedel, Michel) (Ying, Yuanping) (Feinberg, Fred)

The Effect of word of mouth on sales: online book reviews

1
(Chevalier, Judith A.) (Mayzlin, Dina)

How "psychological" should economic and marketing models be?

1
(Ho, Teck H.) (Lim, Noah) (Camerer, Colin F.)
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