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Effects of loyalty programs on value perception, program loyalty, and brand loyalty
1
(Yi, Youjae) (Jeon, Hoseong)
An empirical study of innate consumer innovativeness, personal characteristics, and new-product a…
1
(Mason, Charlotte H.) (Im, Subin) (Bayus, Barry L.)
Consumer perceptions of product variants positioned on atypical attributes
1
(Ratneshwar, S.) (Desai, Kalpesh Kaushik)
Antecedents of export venture performance: a theoretical model and empirical assessment
1
(Morgan, Neil A.) (Kaleka, Anna) (Katsikeas)
Strategic responses to new technologies and their impact of firm performance
1
(Grewal, Rajdeep) (Lee, Ruby P.)
New products, sales promotions, and firm value: the case of the automobile industry
1
(Pauwels, Koen) (Silva-Risso, Jorge) (Srinivasan, Shuba) (Hanssens, Dominique M.)
Measuring marketing productivity: current knowledge and future directions
1
(Kumar, V.) (Rust, Roland T.) (Ambler, Tim) (Srivastava, Rajendra K.) (Carpenter, Gregory S.)
Trading off between value creation and value appropriation: the financial implications of shifts …
1
(Mizik, Natalie) (Jacobson, Robert)
Firms reap what they sow: the effects of shared values and perceived organizational justice on cu…
1
(Netemeyer, Richard G.) (Maxham, James G.)
Innovations in product functionality: when and why are explicit comparisons effective?
1
(Ziamou, Paschalina) (Ratneshwar, S.)
Making healthful food choices: the influence of health claims and nutrition information on consum…
1
(Burton, Scot) (Kozup, John C.) (Creyer, Elizabeth H.)
Market situation interpretation and response: the role of cognitive style, organizational culture…
1
(White, J. Chris) (Varadarajan, P. Rajan) (Dacin, Peter A.)
Sources and financial consequences of radical innovation: insights from pharmaceuticals
1
(Prabhu, Jaideep C.) (Chandy, Rajesh K.) (Sorescu, Alina B.)
Service orientation of a retailer's business strategy: dimensions, antecedents, and performance o…
1
(Homburg, Christian) (Hoyer, Wayne D.)
The GMS: a broad conceptualization of global marketing strategy and its effect on firm performance
1
(Cavusgil, S. Tamer) (Zou, Shaoming)
Market orientation and alternative strategic orientations: a longitudinal assessment of performan…
1
(Noble, Charles H.) (Sinha, Rajiv K.) (Kumar, Ajith)
Getting return on quality:rRevenue expansion, cost reduction, or both?
1
(Dickson, Peter R.) (Rust, Roland T.) (Moorman, Christine)
The Hidden minefields in the adoption of sales force automation technologies
1
(Speier, Cheri) (Venkatesh, Viswanath)
When does trust matter? Antecedents and contingent effects of supervisee trust on performance in …
1
(Atuahene-gima, Kwaku) (Li, Haiyang)
Mengukur dan memantau organizational performance
1
(Syakhroza, Akhmad)
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CELEB FEB UI
PSB lt.1 - B. Penunjang
PSB lt.1 - B. Wajib
PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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