Pusat Sumber Belajar FEB UI
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Studi Kasus FEB UI
Tesis
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Hal. Awal
Sebelumnya
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Berikutnya
Hal. Akhir
The Quality of Price as a Quality Cue
1
(Rao, R. Akshay)
Price, Placebo, and the Brain
1
(Berns, S. Gregory)
Placebo: From Pain and Analgesia to Preferences and Products
1
(Borsook, David) (Becerra, Lino)
Placebo Effects of Marketing Actions: Consumers May Get What They Pay For
1
(Shiv, Baba) (Carmon, Ziv) (Ariely,Dan)
Estimating a stockkeeping-unit-level brand choice model that combines household panel data and store
1
(Chintagunta, Pradeep K.) (Dube, Jean) (Pierre)
The Impact of the Prechoice Process on Product Returns
1
(Bechwat, Nasr Nada) (Siegal, Schneier Wendy)
Strategic Fit in Industrial Alliances: An Empirical Test of Governance Value Analysis
1
(Ghosh, Mrinal) (John, George)
Distinguishing between the Meanings of Music: When Background Music Affects Product Perceptions
1
(Zhu, (Juliet) Rui) (Levy, Meyers) (Joan)
Direct-to-Consumer Advertising and Drug Therapy Compliance
1
(Marta, Wosinska)
When Two Rights Make a Wrong: Searching Too Much in Ordered Environments
1
(Diehl, Kristin)
The Role of Selling Costs in Signaling Price Image
1
(Shin, Jiwoong)
Temporal Differences in the Role of Marketing Communication in New Product Categories
1
(Narayanan, Sridhar) (Manchanda, Puneet) (Chintagunta, K. Pradeep)
Cultural Differences in Consumer Impatience
1
(Ng, Sharon) (Chen, (Allan) Haipeng) (Rao , R. Akshay)
Willful Ignorance in the Request for Product Attribute Information
1
(Ehrich, R. Kristine) (Irwin, R. Julie)
A Hybrid Choice Model That Uses Actual and Ordered Attribute Value Information
1
(Drolet, Aimee) (Bodapati, V. Anand)
In Favor of Closer Ties
1
(E. Green Paul) (Johnson, M. Richard)
Theory and Practice Go Hand in Hand: A Tribute to Richard Johnson's Contributions to Marketing Re…
1
(Green, E. Paul)
What Has Marketing Learned from Richard Johnson?
1
(Huber,Joel)
A Career between Theory and Practice
1
(Johnson M. Richard)
The Influence of Consumer Distractions on the Effectiveness of Food-Sampling Programs
1
(Shiv, Baba) (Nowlis M. Stephen)
Hal. Awal
Sebelumnya
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Hal. Akhir
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ADB Repository
Artikel Jurnal
B. Penunjang
B. Wajib
Cases Harvard
Data Ekonomi & Bisnis
Disertasi
eBook
Laporan Penelitian
Majalah
Non Buku
Pidato Guru Besar
Skripsi
Studi Kasus FEB UI
Tesis
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CELEB FEB UI
PSB lt.1 - B. Penunjang
PSB lt.1 - B. Wajib
PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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