Found 1386 results for your keywords: subject="Brand"
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Pengaruh Digital Marketing terhadap Attitude toward Digital Marketing dan Purchase Intention yang…

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(Elevita Yuliati (Pembimbing/Promotor)) (Nurdin Sobari (Penguji)) (Iman Ismail) (Hapsari setyowardhani (Penguji))

The Role of Involvement: Analyzing The Effect of The Healthy Food Brands’ Social Media Pages on…

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(Sri Rahayu Hijrah Hati (Pembimbing/Promotor)) (Sharinne Elmyra Tambu) (Karto Adiwijaya (Penguji)) (Ira Iriyanty (Penguji))

Coca-Cola's new vending machine (A): pricing to capture value, or not?

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(Narayandas, Das) (King, Charles)

Creating a corporate identity for a $20 billion start-up: Lucent Technologies

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(Greyser, Stephen A.) (Phillips, Peter L.)

Return on marketing: using customer equity to focus marketing strategy

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(Lemon, Katherine N.) (Rust, Roland T.) (Zeithami, Valarie A.)

How is Manifest branding strategy related to the intangible value of a corporation?

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(Rao, Vithala R.) (Agarwal, Manoj K.) (Dahlhoff, Denise)

Revenue premium as an outcome measure of brand equity

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(Lehmann, Donald R.) (Neslin, Scott A.) (Ailawadi, Kusum L.)

Product placement

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(La Ferle, Carrie) (Edwards, Steven M.)

The Power of effective response and cognitive structure in product-trial attitude formation

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(Kim, Jooyoung) (Morris, Jon D.)

Children's recall of television ad elements

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(Maher, Jill K.) (Hu, Michael Y.) (Kolbe, Richard H.)

Look at Me! Look at Me! Conspicuous Brand Usage, Self-Brand Connection, and Dilution

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(Ferraro, Rosellina.) (Kirmani, Amna. Matherly, Ted.)

On Bramnds and World of Mouth

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(Lovett, Mitchell J.) (Peres, Renana. Shachar, Ron.)

The Impact of Brand Rating Dispersion on FIrm Value.

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(Luo, Xueming.) (Raithel, Sascha) (Wiles, Michael A.)

Putting Brands in Their Place: How a Lack of Control Keeps Brands Contained.

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(Fitzsimons, Gavan J.) (Bettman, James R.) (Cutright, Keisha M.)

From "Where" to "What": Distributed Representations of Brand Associations in the Human Brain.

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(Nelson, Leif D.) (Chen, Yu-Ping.) (Hsu, Ming.)

What's in A Brand Name? Assesing the Impact of Rebranding in the Hospitality Industry

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(Dev, Chekitan S.) (Tsai, Yi-Lin) (Chintagunta, Pradeep)

Multitier Store Brands and Channel Profit

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(Amaldoss,Wilfred) (Shin, Woochoel)

Innovation Sequences over Iterated Offerings: A Relative Innovation, Comfort, and Stimulation Fra…

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(Basuroy, Suman) (Chatterjee, Subimal) (Heath, Timothy B) (Thorsten, Hening-Thurau) (Kocher, Bruno)

The Innovator's License: A Latitude to Deviate from Category Norms

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(Barone, Michael J) (Jewell, Robert D)

Let Your Banner Wave? Antecedents and Performance Implications of Retailers? Private-Label Brandi…

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(Geyskens, Inge) (Keller, Kristopher O.) (Dekimpe, Marnik G)
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