Found 71 results for your keywords: publisher=Academy of Marketing Science
Hal. Awal Sebelumnya 1 2 3 4 Berikutnya Hal. Akhir

Marketing strategy: an assessment of the state of the field and outlook

1
(Jayachandran, Satish) (Varadarajan, P. Rajan)

Personal selling and sales management: a relationship marketing perspective

1
(Weitz, Barton A.) (Bradford, Kevin D.)

Customer value: the next source for competitive advantage

1
(Woodruff, Robert B.)

Analyzing the commitment-loyalty link in service context

1
(Pritchard, Mark P.) (Havitz, Mark E.) (Howard, Dennis R.)

Consumer switching costs: a typology, antecedents, and consequences

1
(Mahajan, Vijay) (Burnham, Thomas A.) (Frels, Judy K.)

Migrating" to new service providers: toward a unifying framework of consumers' switching behaviors

1
(Bansal, Harvir S.) (Taylor, Shirley F.) (James, Yannik St.)

A Three-component model of customer commitment to service providers

1
(Taylor, Shirley) (Bansal, Harvir S.) (Irving, P. Gregory)

Marketing strategy: an assessment of the state of the field and outlook

1
(Jayachandran, Satish) (Varadarajan, P. Rajan)

Intraorganizational determinants of key account management effectiveness

1
(Workman, John P.) (Homburg, Christian) (Jensen, Ove)

Consumer perceptions of product variants positioned on atypical attributes

1
(Ratneshwar, S.) (Desai, Kalpesh Kaushik)

Multigeneration innovation diffusion: the impact of intergeneration time

1
(Lehmann, Donald R.) (Pae, Jae H.)

Investigating industry context effects in consumer-firm relationships: preliminary results from a…

1
(Singh, Jagdip) (Nijssen, Edwin)

Retrospective and prospective views on the marketing/finance interface

1
(Hyman, Michael R.) (Mathur, Ike)

An empirical study of innate consumer innovativeness, personal characteristics, and new-product a…

1
(Mason, Charlotte H.) (Im, Subin) (Bayus, Barry L.)

Market-focused strategic flexibility: conceptual advances and an integrative model

1
(Grohmann, Bianca) (Johnson, Jean L.) (Lee, Ruby Pui) (Wan) (Saini, Amit)

Consumer switching costs: a typology, antecedents, and consequences

1
(Mahajan, Vijay) (Burnham, Thomas A.) (Frels, Judy K.)

Service failure and recovery: the impact of relationship factors on customer satisfaction

1
(Ganesan, Shankar) (Hess, Ronald L.) (Klein, Noreen M.)

The structure of reseller goals and performance in marketing channels

1
(Etzel, Michael J.) (Achrol, Ravi S.)

Factors influencing the likelihood of customer defection: the role of consumer knowledge

1
(Srivastava, Rajendra K.) (Capraro, Anthony J.) (Broniarczyk, Susan)

Effect of environmental dynamism on relational governance in manufacturer-supplier relationships:…

1
(Joshi, Ashwin W.) (Campbell, Alexandra J.)
Hal. Awal Sebelumnya 1 2 3 4 Berikutnya Hal. Akhir