Found 1218 results for your keywords: publisher=American Marketing Association
Hal. Awal Sebelumnya 1 2 3 4 5 Berikutnya Hal. Akhir

Can McDonald's Food Ever Be Considered Healthful? Metacognitive Experiences Affect the Perceived …

1
(Shavitt, Sharon) (Lee, Kyoungmi)

Ethical Decisions and Response Mode Compatibility: Weighting of Ethical Attributes in Considerati…

1
(Irwin, Julie R.) (Naylor, Rebecca Walker)

The Effectiveness of Customized Promotions in Online and Offline Stores

1
(Wedel, Michel) (Zhang, Jie)

How Does Assortment Affect Grocery Store Choice?

1
(Fox, Edward J.) (Briesch, Richard A.) (Chintagunta,, Pradeep K.)

The Diffusion of Services

1
(Muller, Eitan) (Peres, Renana) (Libai,, Barak)

Commentaries and Rejoinder to "Does Quality Win? Network Effects versus Quality in High-Tech Mark…

1
(Reibstein, David J.) (Tellis, Gerard J.) (Yin, Eden) (Niraj, Rakesh) (Brown, Jennifer) (Shugan, Steven M.) (Ratchford,, Brian T.) (Rossi, eter E.) (Morgan, John)

Does Quality Win? Network Effects versus Quality in High-Tech Markets

1
(Tellis, Gerard J.) (Yin,, Eden) (Niraj ,Rakesh)

Dynamic and Competitive Effects of Direct Mailings: A Charitable Giving Application

1
(Franses, Philip Hans) (Diepen, Merel van) (Donkers,, Bas)

Gender Dimensions of Brand Personality

1
(Grohmann, Bianca)

The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Valid…

1
(Sprott, David) (Czellar, Sandor) (Spangenberg, Eric)

The Ease-of-Computation Effect: The Interplay of Metacognitive Experiences and Naive Theories in …

1
(Morwitz, Vicki G.) (Thomas, Manoj)

Emotional Accounting: How Feelings about Money Influence Consumer Choice

1
(Levav, Jonathan) (McGraw, A. Peter)

The Influence of Consumers' Lay Theories on Approach/Avoidance Motivation

1
(Jain, Shailendra Pratap) (Mathur, Pragya) (Maheswaran, Durairaj)

The Role of Imagination-Focused Visualization on New Product Evaluation

1
(Hoeffler, Steve) (Dahl, Darren W.) (Zhao, Min)

The Influence of Self-View on Context Effects: How Display Fixtures Can Affect Product Evaluations

1
(Zhu, Rui (Juliet)) (Levy, Joan Meyers)

Do We Really Need a Reason to Indulge?

1
(Schwarz, Norbert) (Xu, Jing)

Commentaries and Rejoinder to "Trade-off Aversion as an Explanation for the Attraction Effect: A …

1
(Rao, Akshay R.) (Hedgcock, William) (Bettman, James R.) (Yoon, Carolyn) (Huettel, Scott A.) (Payne, John W.) (Gonzalez,, Richard)

Trade-off Aversion as an Explanation for the Attraction Effect: A Functional Magnetic Resonance I…

1
(Rao, Akshay R.) (Hedgcock, William)

Assessing When Increased Media Weight of Real-World Advertisements Helps Sales

1
(MacInnis, Deborah J.) (Weiss, Allen M.) (Rao, Ambar G.)

Form versus Function: How the Intensities of Specific Emotions Evoked in Functional versus Hedoni…

1
(Mahajan, Vijay) (Chitturi, Ravindra) (Raghunathan ,Rajagopal)
Hal. Awal Sebelumnya 1 2 3 4 5 Berikutnya Hal. Akhir