Found 1552 results for your keywords: publisher=Marketing
Hal. Awal Sebelumnya 1 2 3 4 5 Berikutnya Hal. Akhir

Does Quality Win? Network Effects versus Quality in High-Tech Markets

1
(Tellis, Gerard J.) (Yin,, Eden) (Niraj ,Rakesh)

Dynamic and Competitive Effects of Direct Mailings: A Charitable Giving Application

1
(Franses, Philip Hans) (Diepen, Merel van) (Donkers,, Bas)

Gender Dimensions of Brand Personality

1
(Grohmann, Bianca)

The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Valid…

1
(Sprott, David) (Czellar, Sandor) (Spangenberg, Eric)

The Ease-of-Computation Effect: The Interplay of Metacognitive Experiences and Naive Theories in …

1
(Morwitz, Vicki G.) (Thomas, Manoj)

Emotional Accounting: How Feelings about Money Influence Consumer Choice

1
(Levav, Jonathan) (McGraw, A. Peter)

The Influence of Consumers' Lay Theories on Approach/Avoidance Motivation

1
(Jain, Shailendra Pratap) (Mathur, Pragya) (Maheswaran, Durairaj)

The Role of Imagination-Focused Visualization on New Product Evaluation

1
(Hoeffler, Steve) (Dahl, Darren W.) (Zhao, Min)

The Influence of Self-View on Context Effects: How Display Fixtures Can Affect Product Evaluations

1
(Zhu, Rui (Juliet)) (Levy, Joan Meyers)

Do We Really Need a Reason to Indulge?

1
(Schwarz, Norbert) (Xu, Jing)

Commentaries and Rejoinder to "Trade-off Aversion as an Explanation for the Attraction Effect: A …

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(Rao, Akshay R.) (Hedgcock, William) (Bettman, James R.) (Yoon, Carolyn) (Huettel, Scott A.) (Payne, John W.) (Gonzalez,, Richard)

Trade-off Aversion as an Explanation for the Attraction Effect: A Functional Magnetic Resonance I…

1
(Rao, Akshay R.) (Hedgcock, William)

Assessing When Increased Media Weight of Real-World Advertisements Helps Sales

1
(MacInnis, Deborah J.) (Weiss, Allen M.) (Rao, Ambar G.)

Form versus Function: How the Intensities of Specific Emotions Evoked in Functional versus Hedoni…

1
(Mahajan, Vijay) (Chitturi, Ravindra) (Raghunathan ,Rajagopal)

Vigilant against Manipulation: The Effect of Regulatory Focus on the Use of Persuasion Knowledge

1
(Kirmani,, Amna) (Zhu, Rui (Juliet))

The Impact of Regulatory Focus on Adolescents' Response to Antismoking Advertising Campaigns

1
(Pechmann, Cornelia) (Zhao,, Guangzhi)

Brand Synergy Effects in Multiple Brand Extensions

1
(Shine, Byung Chul) (Park, Jongwon) (Jr., Robert S. Wyer)

Shopper Response to Bundle Promotions for Packaged Goods

1
(Foubert, Bram) (Gijsbrechts, Els)

Measuring Consumer and Competitive Impact with Elasticity Decompositions

1
(Steenburgh, Thomas J.)

An Econometric Model of Location and Pricing in the Gasoline Market

1
(Chan, Tat Y.) (Padmanabhan, V.) (Seetharaman, P. B.)
Hal. Awal Sebelumnya 1 2 3 4 5 Berikutnya Hal. Akhir