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Studi Kasus FEB UI
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The Economic institutions of capitalism: firms, markets, relational, contracting
1
(Williamson, Oliver E)
The Marketing of nations a strategic approach to building national wealth
1
(Kotler, Philip) (Maesincee, Suvit) (Jatusripitak, Somkid)
Profiting from innovation the report of the three-year study from the nationa academy of engineering
1
(National Academy of Engineering)
The Language of social research a reader in the methodology of social research
1
(Rosenberg, Morris)
Corporate strategy and product innovation
1
(Rothberg, Robert R.)
Managing brand equity : capitalizing on the value of a brand
2
(Aaker, David A.)
Strategic cost management the new tool for competitive advantage
3
(Govindarajan, Vijay) (Shank, John K.)
Building strong brands
2
(Aaker, David A.)
Managing imitation strategies: how later entrants seize markets from pioneers
2
(Schnaars, Steven P.)
The marketing imagination Theodore Levitt
1
(Levitt, Theodore)
Managing in developing countries : Strategic analysis and operating techniques
6
(Austin, James E)
The 8th habit : from effectiveness to greatness
3
(Covey, Stephen R.) (The 8th habit : from effectiveness to greatness (b))
The Winner-take-All Society : how more and more Americans compete for ever fewer and bigger prizeā¦
1
(Frank, Robert H.) (Cook, Philip J.)
Working for the Japanese : inside Mazda's American Auto Plant
1
(Fucini, Joseph J.) (Fucini, Suzy)
Managing new product and process development : text and cases
2
(Clark, Kim B) (Wheelwright, Steven C)
Competitive advantage: creating and sustaining superior performance with a new introduction
2
(Porter, Michael E.)
Marketing aesthetics: the strategic management of brands, identity and image
2
(Schmitt, Bernd)
Strategic thinking and the new science planning in the mindst of chaos, complexity, and change
2
(Sanders, T. Irene)
Competitive strategy: techniques for analyzing indutries and competitors with a new introduction
4
(Porter, Michael)
Driving customer equity: how customer lifetime value is reshaping corporate strategy
2
(Rust, Roland T.) (Valarie A. Zeithaml)
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Artikel Jurnal
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Cases Harvard
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Studi Kasus FEB UI
Tesis
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CELEB FEB UI
PSB lt.1 - B. Penunjang
PSB lt.1 - B. Wajib
PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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