Found 4349 results for your keywords: subject="AI in Marketing"
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Assessing When Increased Media Weight of Real-World Advertisements Helps Sales

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(MacInnis, Deborah J.) (Weiss, Allen M.) (Rao, Ambar G.)

Vigilant against Manipulation: The Effect of Regulatory Focus on the Use of Persuasion Knowledge

1
(Kirmani,, Amna) (Zhu, Rui (Juliet))

The Impact of Regulatory Focus on Adolescents' Response to Antismoking Advertising Campaigns

1
(Pechmann, Cornelia) (Zhao,, Guangzhi)

Brand Synergy Effects in Multiple Brand Extensions

1
(Shine, Byung Chul) (Park, Jongwon) (Jr., Robert S. Wyer)

Shopper Response to Bundle Promotions for Packaged Goods

1
(Foubert, Bram) (Gijsbrechts, Els)

Measuring Consumer and Competitive Impact with Elasticity Decompositions

1
(Steenburgh, Thomas J.)

Pemasaran dalam Ranah Politik: Faktor yang Mempengaruhi Niat Pemilih dalam Menentukan Pilihan Par…

1
(M. Gunawan Alif (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Rifelly Dewi Astuti (Penguji)) (Muhammad Adam Ikhsan)

A Discrete: Continuous Model for Multicategory Purchase Behavior of Households

1
(Chintagunta, Pradeep K.) (Song, Inseong)

Optimal Marketing Strategies for a Customer Data Intermediary

1
(Sudhir, K.) (Pancras, Joseph)

Consumer Packaged Goods in the United States: National Brands, Local Branding

1
(Dhar, Sanjay K.) (Bronnenberg, Bart J. ,) (Dubé,Jean) (Pierre)

Hedging Your Bets and Assessing the Outcome

1
(Xie, Ying) (Grant,, Susan Jung)

Estimating Promotion Response When Competitive Promotions Are Unobservable

1
(Kamakura, Wagner A.) (Moon, Sangkil) (Ledolter, Johannes)

To Lease or to Buy? A Structural Model of a Consumer's Vehicle and Contract Choice Decisions

1
(Siddarth, S.) (Dasgupta, Srabana) (Risso, Jorge Silva) ()

New Product Preannouncements and Shareholder Value: Don't Make Promises You Can't Keep

1
(Shankar, Venkatesh) (Sorescu, Alina) (Kushwaha, Tarun)

Blending Cobrand Personalities: An Examination of the Complex Self

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(Monga, Alokparna Basu) (Gesk, Loraine Lau) ()

Thinking inside the Box: Why Consumers Enjoy Constrained Creative Experiences

1
(Moreau, C. Page) (Dahl, Darren W.)

Decisions by Rules: The Case of Unwillingness to Pay for Beneficial Delays

1
(Ariely, Dan) (Amir, On)

How to Attract Customers by Giving Them the Short End of the Stick

1
(Staelin, Richard) (Lo, Alison K. C.) (Jr,, John G. Lynch)

Getting Emotional about Health

1
(Aaker, Jennifer L.) (Agrawal, Nidhi) (Menon, Geeta)

Is Obesity Caused by Calorie Underestimation? A Psychophysical Model of Meal Size Estimation

1
(Chandon, Pierre) (Wansink, Brian)
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