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Strategic Digital Crises Plan for Mitigating Corporate Crises of Carl's Jr. LLC = Rencana Krisis …

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(Isfandiarni (Penguji)) (Lovy Arlyna Azzuhra) (Muhammad Abid (Pembimbing/Promotor))

Direct-to-Consumer Advertising and Drug Therapy Compliance

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(Marta, Wosinska)

The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English

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(Tavassoli T. Nader) (Lee Hwai Yih)

The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalt…

1
(Kivetz, Ran) (Simonson, Itamar)

Why Do Consumers Stop Viewing Television Commercials? Two Experiments on the Influence of Moment-…

1
(Elpers L. C. M. Woltman Elpers Josephine) (Wedel Michel) (Pieters G. M. Rik)

Advertising Investment on Marketplace to Conversion Rate A Case Study on Kurmaalif Advertising St…

1
(Sisdjiatmo K. Widhaningrat (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Mutiara Nisa Rozdianda)

Perspektif Konsumen terhadap Online Behavioral Advertising (OBA): Integrasi Persuasion Knowledge …

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(Adi Zakaria Afiff (Pembimbing/Promotor)) (Yeshika Alversia (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Ahmad Zulfahmi)

Pengembangan Produk, Perbaikan Slogan untuk Advertising Campaign dan Peningkatan Instagram Market…

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(Hasnul Suhaimi (Pembimbing/Promotor)) (Yeshika Alversia (Penguji)) (Sisdjiatmo K. Widhaningrat (Penguji)) (La Nashia)

Pengaruh Tipe Pesan Hijau terhadap Efektivitas Periklanan pada Hotel Budget dan Luxury: Pendekata…

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(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Triana Rahajeng Hadiprawoto (Penguji)) (Rifelly Dewi Astuti (Penguji)) (Lukman Maulana) (Pukovisa Prawiroharjo (Pembimbing/Promotor))

Brand-Cause Fit pada Femvertising: Peran Attitude dalam Mendorong Intensi Berperilaku = Brand-Cau…

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(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Gita Gayatri (Penguji)) (Daniel Tumpal Hamonangan Aruan (Penguji)) (Amanda Aretha)

Pengaruh Intangible Asset dan Efek Moderasi Pandemi Covid-19 terhadap Kinerja dan Nilai Perusahaa…

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(Ruslan Prijadi (Pembimbing/Promotor)) (Dony Abdul Chalid (Penguji)) (Junino Jahja (Penguji)) (Alief Rizky Ramadhan)

Antecedent dan Outcomes dari Nostalgia yang Dibangkitkan oleh Iklan di Facebook dan Instagram pad…

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(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Gita Gayatri (Penguji)) (Daniel Tumpal Hamonangan Aruan (Penguji)) (Vallen Damayanti)

Pengaruh Advertising Invasiveness terhadap Advertising Avoidance pada Iklan Instagram = The Influ…

1
(Nurdin Sobari (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Yeshika Alversia (Penguji)) (Slamet Liana Rahmasari)

Pengaruh Persepsi Benefit pada Online Behaviour Advertising terhadap Behavioural Intention=Examin…

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(Daniel Tumpal Hamonangan Aruan (Pembimbing/Promotor)) (Gita Gayatri (Penguji)) (Yeshika Alversia (Penguji)) (Elgina Febris Maria Manalu)

Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological …

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(Winer, Russell S.) (Pavlou, Paul A.) (Venkaratman, Vinod.) (Dimoka, Angelika) (Vo, Khoi) (Hampton, William) (Bollinger, Bryan) (Hershfield, Hal E.) (Ishihara, Masakazu)

Is Top 10 Better than Top 9? The Role of Expectations in Consumer Response to Imprecise Rank Claims

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(Grayson, Kent) (Isaac, Mathew S) (Brough, Aaron R)

Advertising in a Competitive Market: The Role of Product Standards, Customer Learning, and Switch…

1
(Anderson, Eric T.) (Simester Duncan)

Comparing the Relative Effectiveness of Advertising Channels: A Case Study of a Multimedia Biltz …

1
(Danaher, Peter J.) (Dagger, Tracey S.)

Pengaruh Pengungkapan Iklan pada Kredibilitas Influencer terhadap Niat Beli Konsumen pada Konten …

1
(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Karto Adiwijaya (Penguji)) (Triza Mudita (Penguji)) (Nanda Aulia Rachman)

Pengaruh Social Media Engagement dan Social Media Advertising Engagement terhadap Advertising Eva…

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(Yeshika Alversia (Pembimbing/Promotor)) (Arga Hananto (Penguji)) (M. Gunawan Alif (Penguji)) (Himmatul Ulya)
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