Found 632 results for your keywords: subject="Advertising"
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Pengaruh Persepsi Benefit pada Online Behaviour Advertising terhadap Behavioural Intention=Examin…

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(Daniel Tumpal Hamonangan Aruan (Pembimbing/Promotor)) (Gita Gayatri (Penguji)) (Yeshika Alversia (Penguji)) (Elgina Febris Maria Manalu)

Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological …

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(Winer, Russell S.) (Pavlou, Paul A.) (Venkaratman, Vinod.) (Dimoka, Angelika) (Vo, Khoi) (Hampton, William) (Bollinger, Bryan) (Hershfield, Hal E.) (Ishihara, Masakazu)

Is Top 10 Better than Top 9? The Role of Expectations in Consumer Response to Imprecise Rank Claims

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(Grayson, Kent) (Isaac, Mathew S) (Brough, Aaron R)

Advertising in a Competitive Market: The Role of Product Standards, Customer Learning, and Switch…

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(Anderson, Eric T.) (Simester Duncan)

Comparing the Relative Effectiveness of Advertising Channels: A Case Study of a Multimedia Biltz …

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(Danaher, Peter J.) (Dagger, Tracey S.)

Pengaruh Pengungkapan Iklan pada Kredibilitas Influencer terhadap Niat Beli Konsumen pada Konten …

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(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Karto Adiwijaya (Penguji)) (Triza Mudita (Penguji)) (Nanda Aulia Rachman)

Pengaruh Social Media Engagement dan Social Media Advertising Engagement terhadap Advertising Eva…

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(Yeshika Alversia (Pembimbing/Promotor)) (Arga Hananto (Penguji)) (M. Gunawan Alif (Penguji)) (Himmatul Ulya)

Relating Online, Regional, and National Advertising to Firm Value

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(Sridhar, Srihari) (German, Frank)

Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance Among Users of Free…

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(Schumann, Jan H.) (Wangenheim, Florian von) (Groene, Nicole)

Consumer-Generated Ads: Does Awareness of Advertising Co-Creation Help or Hurt Persuasion?

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(Malaviya, Prashant) (Thompson, Debora V.)

Pengaruh Religio-Spiritual Insights dan Faktor-Faktor Anteseden Advertising terhadap Advertising …

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(Nissa Ghulma Ratnasari (Pembimbing/Promotor)) (Karto Adiwijaya (Penguji)) (Ira Iriyanty (Penguji)) (Faisal Abyan Hakim)

Advertising and IMC : principles and practice 11th ed

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(Moriarty, Sandra) (Mitchell, Nancy) (Wells, William) (Wood, Charles)

You Get What You Pay For: The Effect of Top Executives' Compensation on Advertising and R&D Spend…

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(Lim, Jooseop) (Kim, Joung W.) (Currim, Imran S.)

The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Id…

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(Bhattacharya, C.B.) (Luo, Xueming)

Does Advertising Spending Influence Media Coverage of the Advertiser?

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(Basuroy, Suman) (Rinallo, Diego)

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networkin…

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(Pauwels, Koen) (Bucklin, Randolph E.) (Trusov, Michael)

Damage from Corrective Advertising: Causes and Cures

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(Darke, Peter R.) (Ritchie, Robin J.B.) (Ashworth, Laurence)

Breaking through Fast-Forwarding: Brand Information and Visual Attention

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(Brasel, S. Adam) (Gips, James)

Advertising, Research and Development, and Systematic Risk of the Firm

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(Srinivasan, Raji) (McAlister, Leigh) (Kim, MinChung)

Pengaruh Iklan Item dalam Game terhadap Purchase Intention Pemain: Perspektif Transportation Theo…

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(Imam Salehudin (Pembimbing/Promotor)) (Gita Gayatri (Penguji)) (Sri Rahayu Hijrah Hari (Penguji)) (Ardana, Kemas Nabil Putra)
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