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Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dom…
1
(Berens, Guido) (Van Riel, Cees B.M.) (Van Bruggen, Gerrit H.)
The Impact of Cobranding on Customer Evaluation of Brand Counterextensions
1
(Kumar, Piyush)
The Concept of Hope and Its Relevance to Product Evaluation and Choice
1
(MacInnis, Deborah J.) (De Mello, Gustavo E.)
Human Brands: Investigating Antecedents to Consumers' Strong Attachments to Celebrities
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(Thomson, Matthew)
The Additive value of positive psychological capital in predicting work attitudes and behaviors
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(Luthans, Fred) (Youssef, Carolyn M.) (Avey, James B.)
Religiosity as an antecedent of attitude towards green products: an exploratory research on young…
1
(Chai, Lau Teck) (Chen, Tan Booi)
Negative attitudes toward U.S. products: Malaysian muslim consumers' perspective
1
(Shah, Khairul Anuar Mohammad) (Othman, Md Nor)
Layoff announcements and stockholder wealth
1
(Davidson III, Wallace N.) (Sharma, Varinder M.) (Worrell, Dan L.)
Analisis Pengaruh Interaktivitas dan Virtualitas dalam Mobile Augmented Reality (MAR) terhadap Si…
1
(Nissa Ghulma Ratnasari (Pembimbing/Promotor)) (Sri Daryanti (Penguji)) (Mohammad Mustaqim (Penguji)) (Ivan Christian Yulianto)
Let’s Make a Deal: Development and Validation of the Ex Post I-Deals Scale
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(Johnson, Russell E.) (Rosen, Christopher C.) (Slater, Daniel J.) (Chang, Chu-Hsiang (Daisy))
It Isn?t Always Mutual : A Critical Review of Dyadic Trust
1
(Lester, Scott W.) (Korsgaard, M Audrey) (Brower, Holly H)
Elevate Employees, Don’t Eliminate Them
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(Buell, Ryan W.)
Building an Ethical Company
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(Kouchaki, Maryam) (Smith, Isaac H.)
Work engagement : a handbook of essential theory and research
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(Bakker, Arnold B.) (Leiter, Michael P.)
Pengaruh Dimensi Social Media Marketing Activity (SMMA) pada Sikap, Pengalaman dan Niat Pembelian…
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(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Triza Mudita (Penguji)) (Adi Zakaria Afiff (Penguji)) (Nurul Rizki Utami)
Pengaruh Informational Determinants, Personal Determinants, dan Negative Reviews terhadap Purchas…
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(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Triana Rahajeng Hadiprawoto (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Audry Dwithabakti Tungki)
Faktor-Faktor yang Memengaruhi Niat Belanja Online: Sikap Konsumen terhadap Source Characteristic…
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(Arviansyah (Pembimbing/Promotor)) (Triana Rahajeng Hadiprawoto (Penguji)) (Yeshika Alversia (Penguji)) (Farah Diba)
The Effects of expert and consumer endorsements on audience response
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(Wang, Alex)
An IMC approach to event marketing: the effects of sponsorship an experience on customer attitudes
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(Sneath, Julie Z.) (Finney, R. Zachary) (Close, Angeline Grace)
The Power of effective response and cognitive structure in product-trial attitude formation
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(Kim, Jooyoung) (Morris, Jon D.)
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