Found 154 results for your keywords: subject="Automobile"
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An IMC approach to event marketing: the effects of sponsorship an experience on customer attitudes

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(Sneath, Julie Z.) (Finney, R. Zachary) (Close, Angeline Grace)

Does corporate investment drive a "race to the bottom" in environmental protection? A reexaminati…

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(Madsen, Peter M.)

Speed of replacement": modeling brand loyalty using last-move data

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(Seetharaman, P.B.) (Che, Hai)

A Multilevel perspective on knowledge transfer: evidence from the Chinese automotive industry

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(Anand, Jaideep) (Zhao, Zheng Jane)

Rivalry deterrence in international markets: contingencies governing the mutual forbearance hypot…

1
(Cannella, Albert A.) (Tieying Yu) (Subramaniam, Mohan)

Big losses in ecosystem niches: how core firm decisions drive complementary product shakeouts

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(Pierce, Lamar)

Fiat's extreme makeover

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(Marchionne, Sergio)

Can Trade-ins hurt you? exploring the effect of a trade-in on consumers' willingness to pay for a…

1
(Zhu, Rui) (Dasgupta, Srabana) (Chen, Xinlei)

Distribution intensity and new car choice

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(Siddarth, S.) (Bucklin, Randolph E.) (Silva-Risso, Jorge M.)

Can Trade-ins hurt you? exploring the effect of a trade-In on consumers' willingness to pay for a…

1
(Zhu, Rui) (Dasgupta, Srabana) (Chen, Xinlei)

The Contradictions that drive Toyota's success

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(Shimizu, Norihiko) (Takeuchi, Hirotaka) (Osono, Emi)

Knowledge transfer and international joint ventures: the case of NUMMI and General Motors

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(Inkpen, Andrew C.)

Competing in the looking-glass market: imitation, resources, and crowding

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(Dobrev, Stanislav D.)

The Customers' revenge

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(Ariely, Dan)

To Lease or to buy? a structural model of a consumer's vehicle and contract choice decisions

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(Silva-Risso, Jorge) (Dasgupta, Srabana) (Siddarth, S.)

An Alternative efficient representation of demand-based competitive asymetry

1
(Grewal, Rajdeep) (Desarbo, Wayne S.)

Gaining from vertical partnerships: knowledge transfer, relationship duration, and supplier perfo…

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(Kotabe, Masaaki) (Martin, Xavier) (Domoto, Hiroshi)

The Value of embedded real options: evidence from consumer automobile lease contracts

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(Giaccotto, Carmelo) (Goldberg, Gerson M.) (Hegde, Shantaram P.)

SIze (and competition) among organizations: modeling scale-based selection among automobile produ…

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(Dobrev, Stanislav D.) (Carrol, Glenn R.)

Asymmetric performance: the market share impact of scale and link alliances in the global auto in…

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(Dussauge, Pierre) (Mitchell, Will) (Garrette, Bernard)
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