Found 1417 results for your keywords: subject="Brand"
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Revenue Premium as an Outcome Measure of Brand Equity

1
(Lehmann, Donald R.) (Neslin, Scott A.) (Ailawadi, Kulsum L.)

Grocery Price Setting and Quantity Surcharges

1
(Sprott, David E.) (Manning, Kenneth C.) (Miyazaki, Anthony D.)

Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning

1
(Brown, Stephen) (Kozinets, Robert V.) (Sherry, John F.)

Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions

1
(Balachander, Subramanian) (Ghose, Sanjoy)

How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?

1
(Rao, Vithala R.) (Agarwal, Manoj K.) (Dahlhoff, Denise)

Impression Management Using Typeface Design

1
(Henderson, Pamela W.) (Giese, Joan L.) (Cote, Joseph A.)

Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects

1
(Wedel, Michel) (Pieters, Rik)

Analisis Pengaruh Cross-Channel Consistency terhadap Brand Loyalty melalui Brand Trust dan Cons…

1
(Gita Gayatri (Pembimbing/Promotor)) (Elevita Yuliati (Penguji)) (Nurdin Sobari (Penguji)) (Amira Zahra Salim)

An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share

1
(Ailawadi, Kusum L.) (Harlam, Bari)

Return on Marketing: Using Customer Equity to Focus Marketing Strategy

1
(Zeithaml, Valarie A.) (Lemon, Katherine N.) (Rust, Roland T.)

Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dom…

1
(Berens, Guido) (Van Riel, Cees B.M.) (Van Bruggen, Gerrit H.)

Analisis Pengaruh Location-Based Advertising terhadap Purchase Intention Pengguna Aplikasi GrabFo…

1
(Imam Salehudin (Pembimbing/Promotor)) (Rambat Lupiyoadi (Penguji)) (Anna Amalyah Agus (Penguji)) (M. Bintang Rizky Ramadhan)

The Impact of Cobranding on Customer Evaluation of Brand Counterextensions

1
(Kumar, Piyush)

Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations

1
(Lambert-Pandraud, Raphaelle) (Laurent, Gilles) (Lapersonne, Eric)

How Country Characteristics Affect the Perceived Value of Web Sites

1
(Geyskens, Inge) (Steenkamp, Jan-Benedict E. M.)

Human Brands: Investigating Antecedents to Consumers' Strong Attachments to Celebrities

1
(Thomson, Matthew)

Brand Dilution: When Do New Brands Hurt Existing Brands?

1
(Netemeyer, Richard G.) (Pullig, Chris) (Simmons, Carolyn J.)

Drivers of Brand Extension Success

1
(Volckner, Frasziska) (Sattler, Henrik)

Emotional Branding and the Strategic Value of the Doppelganger Brand Image

1
(Rindfleisch, Aric) (Thompson, Craig J.) (Arsel, Zeynep)

Brands as Signals: A Cross-Country Validation Study

1
(Erdem, Tulin) (Valenzuela, Ana) (Swait, Joffre)
Hal. Awal Sebelumnya 1 2 3 4 5 Berikutnya Hal. Akhir