Found 1164 results for your keywords: subject="Brand"
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Peran Influencer Marketing dan Online Customer Review terhadap Brand Attitude dalam Meningkatkan …

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(Gita Gayatri (Pembimbing/Promotor)) (Ignatius Heruwasto (Penguji)) (Rambat Lupiyoadi (Penguji)) (Siska Anugrah)

Strategi Membangun Brand Loyalty Product Low Voltage pada Konsumen B2B = Strategies for Building …

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(Karto Adiwijaya (Pembimbing/Promotor)) (Ignatius Heruwasto (Penguji)) (Rambat Lupiyoadi (Penguji)) (Bintang Eska Putra Siregar)

Distinguishing between the Meanings of Music: When Background Music Affects Product Perceptions

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(Zhu, (Juliet) Rui) (Levy, Meyers) (Joan)

Analisis Pengaruh Consumer Ethnocentrism, Animosity dan Legitimacy dalam Boycott Behavior Model: …

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(Triza Mudita (Pembimbing/Promotor)) (Rambat Lupiyoadi (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Stella Kusmayadi)

The Role of Selling Costs in Signaling Price Image

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(Shin, Jiwoong)

Brand Counterextensions: The Impact of Brand Extension Success Versus Failure

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(Kumar, Piyush)

Modeling Preferences for Common Attributes in Multicategory Brand Choice

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(Gupta, Sachin) (Singh, P. Vishal) (Hansen, T. Karsten)

Modeling Preferences for Common Attributes in Multicategory Brand Choice

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(Gupta Sachin) (Vishal Singh P.) (Hansen T. Karsten)

Brand Counterextensions: The Impact of Brand Extension Success versus Failure

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(Kumar Piyush)

The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English

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(Tavassoli T. Nader) (Lee Hwai Yih)

Measuring preferences for really new products

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(Hoeffler, Steve)

Measuring the impact of promotions on brand switching when consumers are forward looking

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(Sun, Baohong) (Neslin, Scott A.) (Srinivasan, Kannan)

Understanding the Impact of Synergy in Multimedia Communications

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(Naik A. Prasad) (Raman Kalyan)

Penyusunan Laporan Keuangan dan Peningkatan Brand Awareness dengan Strategi Promosi yang Tepat pa…

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(Sisdjiatmo K. Widhaningrat (Pembimbing/Promotor)) (Yeshika Alversia (Penguji)) (Arief Wibisono Lubis (Penguji)) (Fajriana Khusnul Khotimah)

Brand Positioning Stasiun Pengisian Bahan Bakar (SPBU) Bahan Bakar Minyak Kategori High-Tier = Br…

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(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Gita Gayatri (Penguji)) (Sari Wahyuni (Penguji)) (Gusti Anggara)

Analisis Pengaruh Hubungan Parasocial dan Kredibilitas Beauty Influencer terhadap Kredibilitas Br…

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(Yeshika Alversia (Pembimbing/Promotor)) (Elevita Yuliati (Penguji)) (Daniel Tumpal Hamonangan Aruan (Penguji)) (Fatri Fathiyyah Fadilah)

Pemasaran dalam Ranah Politik: Faktor yang Mempengaruhi Niat Pemilih dalam Menentukan Pilihan Par…

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(M. Gunawan Alif (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Rifelly Dewi Astuti (Penguji)) (Muhammad Adam Ikhsan)

Pengaruh Celebrity Endorsement terhadap Brand Credibility, Advertising Credibility, dan Corporate…

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(M. Gunawan Alif (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Rifelly Dewi Astuti (Penguji)) (Lucky Fajar Rakasulung)

Pengaruh Atmospheric Cues terhadap Store Brand Experience, Satisfaction, dan Loyalty dalam Fast-…

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(Yeshika Alversia (Pembimbing/Promotor)) (Daniel Tumpal Hamonangan Aruan (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Hanna Kusumawaty)

Analisis Pengaruh Social Media Marketing terhadap Value Co-Creation dan Customer Brand Engagement…

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(Arga Hananto (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Yeshika Alversia (Penguji)) (Muhammad Fadlil Izzuddin)
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