Found 269 results for your keywords: subject="Brand equity"
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Branded Service Encounters: Strategically Aligning Employee Behavior with the Brand Positioning

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(Bitner, Mary Jo) (Brown, Stephen W.) (Mandel, Naomi) (Sirianni, Nancy J.)

The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Matu…

1
(Moore, William L.) (Carson, Stephen J.) (Ho) (Dac, Nga N.)

Pushed into a crowd: Repositioning costs, resources, and competition in the RTE cereal industry

1
(Hou, Young) (Yao, Dennis)

Analisis Pengaruh Brand Authenticity Terhadap Brand Loyalty Pada Brand Fashion Apparel di Generas…

1
(Ira Iriyanty (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Yeshika Alversia (Penguji)) (Febrina Jemimah T. Aritonang)

Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures

1
(Hennig) (Thurau, Thorsten) (Houston, Mark B.) (Heitjans, Torsten)

Valuing Branded Businesses

1
(Mizik, Natalie) (Jacobson, Robert)

Consumer-Based Brand Equity and Firm Risk

1
(Rego, Lopo L.) (Morgan, Neil A.) (Billett, Matthew T.)

American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research

1
(Kozinets, Robert V.) (Sherry, John F.) (Diamond, Nina) (Muniz, Albert M.) (McGrath, Mary Ann) (Borghini, Stefania)

The Impact of Counterfeiting on Genuine-Item Consumers' Brand Relationships

1
(Commuri, Suraj)

The Role of Within-Brand and Cross-Brand Communications in Competitive Growth

1
(Libai, Barak) (Muller, Eitan) (Peres, Renana)

Customer Equity Drivers and Future Sales

1
(Vogel, Verena) (Evanschitzky, Heiner) (Ramaseshan, B.)

Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty

1
(Sinha, Rajiv K.) (Thompson, Scott A.)

Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?

1
(Srivastava, Rajendra K.) (Bharadwaj, Sundar G.) (Bahadir, S. Cem)

Breaking through Fast-Forwarding: Brand Information and Visual Attention

1
(Brasel, S. Adam) (Gips, James)

Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric Effects

1
(Dawar, Niraj) (Lemmink, Jos) (Lei, Jing)

Customer Equity: An Integral Part of Financial Reporting

1
(Skiera, Bernd) (Villanueva, Julian) (Wiesel, Thorsten)

Monitoring the Dynamics of Brand Equity Using Store-Level Data

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(Balachander, Subramanian) (Kalwani, Manohar U.) (Sriram, S.)

Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale …

1
(Urban, Glen L.) (Bart, Yakov) (Shankar, Venkatesh) (Sultan, Fareena)

Passing the Torch: Intergenerational Influences as a Source of Brand Equity

1
(Wilkie, William L.) (Moore, Elizabeth S.) (Lutz, Richard J.)

Revenue Premium as an Outcome Measure of Brand Equity

1
(Lehmann, Donald R.) (Neslin, Scott A.) (Ailawadi, Kulsum L.)
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