Found 256 results for your keywords: subject="Brand equity"
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Pengaruh Brand Equity, Status Consumption, Social Media Marketing, dan Brand Trust terhadap Purch…

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(Sumiyarto (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Rushli Fauzan (Penguji)) (Arthur Ferdinand Anondo)

The Effect of Social Media Marketing on Consumer-based Brand Equity: Understanding The Mediating …

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(Ira Iriyanty (Pembimbing/Promotor)) (Elevita Yuliati (Penguji)) (Sri Daryanti (Penguji)) (Narendra Krishna Triwardhana)

Optimasi Social Media Marketing: Meningkatkan Customer-Based Brand Equity Toyota di JABODETABEK

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(Rushli Fauzan (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Imam Salehudin (Penguji)) (Agam Anggaraksa)

Pengaruh Ekuitas Merek dan Atribut Pariwisata Ramah Muslim Terhadap Niat Kunjungan Kembali Wisata…

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(Sri Daryanti (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Hapsari setyowardhani (Penguji)) (Zidan Nabila Akmal)

Pengaruh Perceived Value terhadap Co-Brand Equity, Co-Brand Preference, dan Continuance Intention…

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(Nurdin Sobari (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Gita Gayatri (Penguji)) (Haryo Prabowo Sigit Purwanto)

Antecedents of Halal Brand Equity: Studi tentang Sektor Halal Cosmetics pada Pelanggan Muslimah I…

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(Imam Salehudin (Pembimbing/Promotor)) (Agung Nugroho (Penguji)) (Rambat Lupiyoadi (Penguji)) (Anisah Nur Afifah)

Pengaruh Social Media Marketing Activities Terhadap Brand Equity pada Merek Kosmetik Lokal: Peran…

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(Elevita Yuliati (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Hapsari setyowardhani (Penguji)) (Ummu Thoybah)

Signifikansi Social Media Marketing Activities, Brand Equity dan Brand Loyalty Untuk Memprediksi …

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(Nissa Ghulma Ratnasari (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Sumiyarto (Penguji)) (Muhammad Zhillan Ghifari)

The Effect of Customer Perceived Ethicality on Brand Equity: A Study on Millennial and Gen Z Star…

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(Karto Adiwijaya (Penguji)) (Triza Mudita (Pembimbing/Promotor)) (Sisdjiatmo Kusumosuwidho (Penguji)) (Emirega Asanda)

The Role of Green Marketing Mix Elements: An Analysis on the Drivers of Brand Equity in Indonesia

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(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Yeshika Alversia (Penguji)) (Alya Putri Maharani)

Analisis Pengaruh Social Media Communications, Brand Equity, dan Satisfaction terhadap Behavioral…

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(Agung Nugroho (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Yeshika Alversia (Penguji)) (Muhammad Ishmael Raffly Geneva Widhairto)

Pengaruh Employer Brand Equity terhadap Turnover Intention: Mediasi Ganda Employee Engagement dan…

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(Fanny Martdianty (Pembimbing/Promotor)) (Mohammad Mustaqim (Penguji)) (Imbuh Sulistyarini (Penguji)) (Muhammad Hafidz Fadhila)

Dampak dari Consumer Values Terhadap Intensi Menyebarkan Video Iklan dan Brand Equity dari Produk…

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(Elevita Yuliati (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Anna Gratia)

Pengaruh Self-Congruity dan Virtual Interactivity melalui Live Streaming pada Brand Equity dari O…

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(Elevita Yuliati (Pembimbing/Promotor)) (Gita Gayatri (Penguji)) (Rambat Lupiyoadi (Penguji)) (Anwar Hasyim)

Pengaruh Social Media Marketing Activities terhadap Brand Equity: Perusahaan Retail Indonesia

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(Rizal Edy Halim (Pembimbing/Promotor)) (Karto Adiwijaya (Penguji)) (Elevita Yuliati (Penguji)) (Fitri Yani Rossa Safira)

Pengaruh Persepsi Etika Konsumen Terhadap Brand Affect, Brand Image dan Brand Equity Nasabah Reta…

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(Anna Amalyah Agus (Pembimbing/Promotor)) (Yeshika Alversia (Penguji)) (Rafael Isaiah Rahaynanto) (Rambat Lupiyoadi (Penguji))

Pengaruh Digital Environmental, Social, and Governance (DESG) dimediasi Customer Attitudes terhad…

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(Fandis Ekyawan (Pembimbing/Promotor)) (Sumiyarto (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Aranda Yogi Nugroho)

The Influence of The Social Media Marketing Efforts of Luxury Brands on Consumer-Based Brand Equi…

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(Agung Nugroho (Penguji)) (Sumiyarto (Penguji)) (Triza Mudita (Pembimbing/Promotor)) (Ahmad Farhan Kusumawardhana)

Return on marketing: using customer equity to focus marketing strategy

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(Lemon, Katherine N.) (Rust, Roland T.) (Zeithami, Valarie A.)

Revenue premium as an outcome measure of brand equity

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(Lehmann, Donald R.) (Neslin, Scott A.) (Ailawadi, Kusum L.)
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