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Pengaruh Negara Asal dan Brand Image terhadap Keputusan Pembelian Muslim di Indonesia dengan Peng…
1
(Karto Adiwijaya (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Agung Nugroho (Penguji)) (Deandra Putra Lubis)
Analisis Sentimen Bear Brand Nestle saat Pandemi Covid-19 di Media Sosial Twitter
1
(Arga Hananto (Pembimbing/Promotor)) (Anna Amalyah Agus (Penguji)) (Fauzan Kamil) (Arviansyah (Penguji))
Consumer Brand Self-Expressiveness in Social Media Platform Activity of Luxury Brands and Its Imp…
1
(Isfandiarni (Pembimbing/Promotor)) (Maharani Divaningtyas)
Pengaruh Brand Image sebagai Moderasi dalam Hubungan Consumers Adoption dan Usage Intention pada …
1
(Nissa Ghulma Ratnasari (Pembimbing/Promotor)) (Rushli Fauzan (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Muhamad Axell Gadiel)
Antecedents of Halal Brand Equity: Studi tentang Sektor Halal Cosmetics pada Pelanggan Muslimah I…
1
(Imam Salehudin (Pembimbing/Promotor)) (Agung Nugroho (Penguji)) (Rambat Lupiyoadi (Penguji)) (Anisah Nur Afifah)
The Effect of Customer Perceived Ethicality on Brand Equity: A Study on Millennial and Gen Z Star…
1
(Karto Adiwijaya (Penguji)) (Triza Mudita (Pembimbing/Promotor)) (Sisdjiatmo Kusumosuwidho (Penguji)) (Emirega Asanda)
The Influence of Sports Celebrity Personality of Roger Federer towards Consumer Purchase Intentio…
1
(Ira Iriyanty (Pembimbing/Promotor)) (Agung Nugroho (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Muhammad Bayu Kusuma)
Analisis Pengaruh Elemen Social Media Marketing Terhadap Kesediaan Membayar Harga Premium Pada Pl…
1
(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Gita Gayatri (Penguji)) (Rambat Lupiyoadi (Penguji)) (Boaz Agra Hosea Hutapea)
Pengaruh Social Media Marketing Elements Terhadap Consumer-Brand Engagement dan Brand Knowledge p…
1
(Ira Iriyanty (Pembimbing/Promotor)) (Agung Nugroho (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Bintang Pramudya Sentanu)
Pengaruh Kredibilitas dan Kuantitas Electronic Word of Mouth (E-WOM) terhadap Intensi Pembelian O…
1
(Elevita Yuliati (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Triana Rahajeng Hadiprawoto (Penguji)) (Sabrina Nur Zatadini)
Faktor yang Mempengaruhi Repurchase Intention Pada Kosmetik Korea Selatan yang Belum Bersertifika…
1
(Liyu Adhi Kasari Sulung (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Sri Daryanti (Penguji)) (Fethin Damayanti)
Pengaruh citra celebrity endoser pada brand image terhadap purchase decision : studi kasus endose…
1
(Nurdin Sobari (Pembimbing/Promotor)) (Mohamad Renaldo Erco)
The Power of effective response and cognitive structure in product-trial attitude formation
1
(Kim, Jooyoung) (Morris, Jon D.)
The effect of electronic word of mouth, message source credibility, information quality on brand …
1
(Iqbal, Muhammad) (Atika) (Kusumawati, Andriani)
Community relations 2.0
1
(Fichman, Robert G.) (Kane, Gerald C.) (Gallaugher, John) (Glaser, John)
Brand-specific leadership: turning employees into brand champions
1
(Morhart, Felicitas M.) (Herzog, Walter) (Tomczak, Torsten)
How brand community practices create value
1
(Arnould, Eric J.) (Muniz, Albert M.) (Schau, Hope Jensen)
Gender dimensions of brand personality
1
(Grohmann, Bianca)
The Importance of a general measure of brand engagement on market behavior: development and valid…
1
(Sprott, David) (Czellar, Sandor) (Spangenberg, Eric)
Just give me another change: the strategies for brand recovery from a bad first impression
1
(Chattopadhyay, Amitava) (Muthukrishnan, A.V.)
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CELEB FEB UI
PSB lt.1 - B. Penunjang
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PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
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