Found 195 results for your keywords: subject="Brand loyalty"
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Social Identity and the Service—Profit Chain

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(Homburg, Christian) (Hoyer, Wayne D.) (Wieseke, Jan)

Private-Label Use and Store Loyalty

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(Pauwels, Koen) (Ailawadi, Kusum L.) (Steenkamp, Jan-Benedict E.M.)

Delight by Design: The Role of Hedonic versus Utilitarian Benefits

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(Mahajan, Vijay) (Raghunathan, Rajagopal) (Chitturi, Ravindra)

The Impact of Consumer Perceived CSR on Brand Loyalty in the Green Cosmetics and Beauty Industry:…

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(Sri Rahayu Hijrah Hati (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Sri Daryanti (Penguji)) (Mochamad Ahmad)

Analisis Pengaruh Social Media Marketing Activities terhadap Perceived Value, Online Brand Engage…

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(Karto Adiwijaya (Pembimbing/Promotor)) (Riffely Dewi Astuti (Penguji)) (Adrian Achyar (Penguji)) (Angela Sunjaya)

Analisis Pengaruh Cross-Channel Consistency terhadap Brand Loyalty melalui Brand Trust dan Cons…

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(Gita Gayatri (Pembimbing/Promotor)) (Elevita Yuliati (Penguji)) (Nurdin Sobari (Penguji)) (Amira Zahra Salim)

Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations

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(Lambert-Pandraud, Raphaelle) (Laurent, Gilles) (Lapersonne, Eric)

Analisis Pengaruh Fenomena Idolatry terhadap Loyalitas Merek: Studi pada K-Pop Fan-made Goods di …

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(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Elevita Yuliati (Penguji)) (Ignatius Heruwasto (Penguji)) (Rahel Sihombing)

Pengaruh Brand Love dan Peran Mediasi Self Esteem dan Susceptibility to Normative Influences Terh…

1
(Rambat Lupiyoadi (Pembimbing/Promotor)) (Sumiyarto (Penguji)) (Hapsari setyowardhani (Penguji)) (Kristine Natalia Lumban Gaol)

Membangun Brand Loyalty melalui Brand Experience, Brand Love, dan Perceived Quality dengan Brand …

1
(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Elevita Yuliati (Penguji)) (Ignatius Heruwasto (Penguji)) (Andara Kusumaningrum)

Peran Kompleksitas Brand Channel Mix dan Brand Associations terhadap Self-brand connection dan Br…

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(Adi Zakaria Afiff (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Sabrina Khoirunnisa)

Analisis Peran Faktor-faktor yang Mempengaruhi Brand Loyalty pada Food Influencer sebagai Human B…

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(Sri Rahayu Hijrah Hati (Pembimbing/Promotor)) (Gita Gayatri (Penguji)) (Fikri Hanif) (Rizal E Halim (Penguji))

The Impact of Cause Related Marketing on Brand Loyalty: The Moderating Role of CSR Perception Acr…

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(Sri Rahayu Hijrah Hati (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Elevita Yuliati (Penguji)) (Jovindes Justian)

Analisis Pengaruh Aktivitas Social Media Marketing (SMM) terhadap Customer-Brand Engagement (CBE)…

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(Sri Rahayu Hijrah Hati (Pembimbing/Promotor)) (Rizal Edy Halim (Penguji)) (Triana Rahajeng Hadiprawoto (Penguji)) (Salsabila)

Signifikansi Social Media Marketing Activities, Brand Equity dan Brand Loyalty Untuk Memprediksi …

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(Nissa Ghulma Ratnasari (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Sumiyarto (Penguji)) (Muhammad Zhillan Ghifari)

Analisis Pengaruh Psychological Empowerment pada Brand Community Commitment dalam Membangun Loyal…

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(Nissa Ghulma Ratnasari (Pembimbing/Promotor)) (Sri Daryanti (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Fathia Humayro Hamidah)

Analyzing the Determinants of Brand Loyalty Towards Celebrity-Owned Beauty Brands: The Mediating …

1
(Ira Iriyanty (Pembimbing/Promotor)) (Agung Nugroho (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Adelia Farhana Soebroto)

Consumer Brand Self-Expressiveness in Social Media Platform Activity of Luxury Brands and Its Imp…

1
(Isfandiarni (Pembimbing/Promotor)) (Maharani Divaningtyas)

Analisis Pengaruh Tanggung Jawab Sosial Perusahaan dan Pemasaran Hijau Terhadap Reputasi dan Loya…

1
(Gita Gayatri (Pembimbing/Promotor)) (Arga Hananto (Penguji)) (Fandis Ekyawan (Penguji)) (Farrell Hafizh Fathana Pribadi)

Peran Brand Community Experience terhadap Brand Trust dan Brand Loyalty pada Komunitas Merek Sepa…

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(Daniel Tumpal Aruan (Pembimbing/Promotor)) (Gita Gayatri (Penguji)) (Nurdin Sobari (Penguji)) (Arum Tias Astiningsih)
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