Found 94 results for your keywords: subject="Brand name"
Hal. Awal Sebelumnya 1 2 3 4 5 Hal. Akhir

Marketing aesthetics: the strategic management of brands, identity and image

2
(Schmitt, Bernd)

Fame & Fortune How Successful Companies build winning reputations

3
(Fombrun, Charles J.)

IMC the next generation: five steps for delivering value and measuring returns using marketing co…

4
(Schultz, Don E.) (Heidi Schultz)

When should original equipment manufacturers use branded component contracts with suppliers?

1
(Ghosh, Mrinal) (John, George)

The Corporate brand: help or hindrance

1
(Dev, Chekitan S.)

Brand concept maps: a methodology for identifying brand association networks

1
(John, Deborah Roedder) (Loken, barbara) (Kim, Kyeongheui) (Monga, Alokparna Basu)

International brand-name standardization/adaptation: antecedents and consequences

1
(Zinkhan, George M.) (Alashban, Aref A.) (Hayes, Linda A.) (Balazs, Anne L.)

Brand name translation: Language constraints, product attributes, and consumer perceptions in Eas…

1
(Hong, F. C.) (Pecotich, Anthony) (Shultz, Clifford J.)

Auditory and visual brand identifiers in Chinese and English

1
(Tavassoli, Nader T.) (Han, Jin K.)

Executive insights: The impact of linguistic differences on international brand name standardizat…

1
(Francis, June N. P.) (Lam, Janet P. Y.)

The Breakaway brand: how great brands stand out

1
(Kelly, Francis J.) (Barry Silverstein)

Kellog on branding: the marketing faculty of the kellog school of management

1
(Alice M. Tybout) (Tim Calkins)

Marketing aesthetics: the strategic management of brands, identitiy, and image

2
(Schmitt, Bernd)

The making of a name: the inside story of the brands we buy

1
(Rivkin, Steve) (Fraser Sutherland)

Legendary brands: unleashing the power of story telling to create a winning marketing strategy

1
(Vincent, Laurence)

Reputation marketing, building and sustaining your organization's great asset

1
(Marconi, Joe)

Brand portfolio strategy: creaing relevance, differentiation, energy, leverage, and clarity

1
(Aaker, David A.)

Brand asset management: driving profitable growth through your brands

1
(Davis, Scott M.)

The Ultimate CRM handbook: strategies and concepts for Building enduring customer loyalty and pro…

5
(John G. Freeland)

IMC: Using advertising and promotion to build brands Tom Duncan

1
(Duncan, Tom)
Hal. Awal Sebelumnya 1 2 3 4 5 Hal. Akhir