Found 22 results for your keywords: subject="Brand name products"
Hal. Awal Sebelumnya 1 2

Kellog on branding: the marketing faculty of the kellog school of management

1
(Alice M. Tybout) (Tim Calkins)

Marketing aesthetics: the strategic management of brands, identitiy, and image

2
(Schmitt, Bernd)

The making of a name: the inside story of the brands we buy

1
(Rivkin, Steve) (Fraser Sutherland)

Legendary brands: unleashing the power of story telling to create a winning marketing strategy

1
(Vincent, Laurence)

Reputation marketing, building and sustaining your organization's great asset

1
(Marconi, Joe)

Brand portfolio strategy: creaing relevance, differentiation, energy, leverage, and clarity

1
(Aaker, David A.)

Brand asset management: driving profitable growth through your brands

1
(Davis, Scott M.)

The Ultimate CRM handbook: strategies and concepts for Building enduring customer loyalty and pro…

5
(John G. Freeland)

IMC: Using advertising and promotion to build brands Tom Duncan

1
(Duncan, Tom)

Strategic brand management: building, measuring, and managing brand equity

1
(Keller, Kevin Lane)

Experiential marketing how to get customer to sense, feel, think, act, and relate to your company…

1
(Schmitt, Bernd H.)

Customer loyalty is overrated : focus on habit instead

1
(Lafley, A. G) (Roger L. Martin)
Hal. Awal Sebelumnya 1 2