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Legendary brands: unleashing the power of story telling to create a winning marketing strategy
1
(Vincent, Laurence)
Reputation marketing, building and sustaining your organization's great asset
1
(Marconi, Joe)
Brand portfolio strategy: creaing relevance, differentiation, energy, leverage, and clarity
1
(Aaker, David A.)
Brand asset management: driving profitable growth through your brands
1
(Davis, Scott M.)
The Ultimate CRM handbook: strategies and concepts for Building enduring customer loyalty and pro…
5
(John G. Freeland)
IMC: Using advertising and promotion to build brands Tom Duncan
1
(Duncan, Tom)
Strategic brand management: building, measuring, and managing brand equity
1
(Keller, Kevin Lane)
Experiential marketing how to get customer to sense, feel, think, act, and relate to your company…
1
(Schmitt, Bernd H.)
Customer loyalty is overrated : focus on habit instead
1
(Lafley, A. G) (Roger L. Martin)
The infinite asset : managing brands to build new value / Sam Hill, Chris Lederer
1
(Hill, Sam) (Lederer, Chris)
Brand aid : a quick reference guide to solving your branding problems and strengthening your mark…
1
(Vanauken, Brad)
Global chaser : merek Indonesia perkasa di pentas dunia / Yuswohady
2
(Yuswohady)
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CELEB FEB UI
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