Found 492 results for your keywords: subject="Brands"
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How Country Characteristics Affect the Perceived Value of Web Sites

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(Geyskens, Inge) (Steenkamp, Jan-Benedict E. M.)

Human Brands: Investigating Antecedents to Consumers' Strong Attachments to Celebrities

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(Thomson, Matthew)

Brand Dilution: When Do New Brands Hurt Existing Brands?

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(Netemeyer, Richard G.) (Pullig, Chris) (Simmons, Carolyn J.)

Brands as Signals: A Cross-Country Validation Study

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(Erdem, Tulin) (Valenzuela, Ana) (Swait, Joffre)

Sustainable Fashion Purchase Intention Drivers : A Study on Local Slow-Fashion Brands in Indonesi…

1
(Anna Amalyah Agus (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Sumiyarto (Penguji)) (Cecilia Claranita Pasaribu)

The Branding Trilogy: Gen Z's Values, Brand Consciousness, and Behavioral Intentions in Premium F…

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(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Triza Mudita (Penguji)) (Marshanda Nasya Widyarso)

Pengaruh Social Media Marketing Activities Terhadap Brand Equity pada Merek Kosmetik Lokal: Peran…

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(Elevita Yuliati (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Hapsari setyowardhani (Penguji)) (Ummu Thoybah)

The Impact of Involvement on a Brand’s Social Media Page and Its Influence on the Purchase Inte…

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(Yeshika Alversia (Pembimbing/Promotor)) (Rizal Edy Halim (Penguji)) (Ira Iriyanty (Penguji)) (Amanda Andriana Vaharani)

Analisis Faktor-Faktor yang Mempengaruhi Niat Pembelian Sepatu Daur Ulang: Efek Moderasi Green Br…

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(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Nurdin Sobari (Penguji)) (Geo Adhyatma Zenkusuma)

Consumer Brand Self-Expressiveness in Social Media Platform Activity of Luxury Brands and Its Imp…

1
(Isfandiarni (Pembimbing/Promotor)) (Maharani Divaningtyas)

Dampak Brand Engagement in Self-Concept terhadap Brand Loyalty dan Positive Word-of-Mouth: Studi …

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(Rizal Edy Halim (Pembimbing/Promotor)) (Karto Adiwijaya (Penguji)) (Elevita Yuliati (Penguji)) (Danika Krista)

Dinamika Scarcity Marketing Sebagai Pendorong Desirability Pada Produk Brand Lokal Indonesia (Stu…

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(Anna Amalyah Agus (Pembimbing/Promotor)) (Aisyah) (Yeshika Alversia (Penguji)) (Rambat Lupiyoadi (Penguji))

How brands grow. Part 2, Including emerging markets, services and durables, new brands and luxury…

1
(Romaniuk, Jenni) (Sharp, Byron)

The Rule of reader participation in the brand-building process of Gadis Magazine

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(Nariswari, A.G. Ajeng)

The Power of brands : teknik mengelola brand equity dan strategi pengembangan merek Plus analisis…

1
(Rangkuti, Freddy)

Branding across borders : a guide to global brand marketing

1
(Gregory, James R.) (Wiechmann, Jack G.)

Islamic branding and marketing : creating a global islamic business

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(Temporal, Paul)

Peningkatan Kesadaran Komunitas Petani Kopi Manggarai Melalui Sertifikasi Kopi, Merek, Pemasaran,…

1
(Hamsal, Mohammad)

Purchase Intention Of Halal Local Beauty Brand During Covid-19: The Role Of Influencers’ Credib…

1
(Izmi Tazlia) (Dety Nurfadilah) (Sasotya Pratama)

Perceptions versus performance when managing extensions: new evidence about the role of fit betwe…

1
(Carter, Robert E.) (Curry, David J.)
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