Ditapis dengan
Evaluasi Penerapan Project Execution & Managing Communications pada XYZ Impro…
Laporan magang ini bertujuan untuk mengevaluasi penerapan teori Project Execution dan Managing Communications pada XYZ Improvement Project di Bank DIDI. Proyek ini bertujuan untuk meningkatkan pengetahuan dan kompetensi frontliners dalam mengoperasikan internet banking XYZ. Internet banking XYZ diciptakan untuk menggantikan internet banking sebelumnya yaitu ABC sehingga diperlukan sosialisasi d…
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- ISBN/ISSN
- -
- Deskripsi Fisik
- xiii, 93 p. ; diagr. ; 30 cm
- Judul Seri
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- No. Panggil
- 14039
Cases in advertising and communications management 3rd ed
Includes index
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- 3rd
- ISBN/ISSN
- 9780131161382
- Deskripsi Fisik
- ix, 665 p. digrs. chart, ill. 23 cm.
- Judul Seri
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- No. Panggil
- 659.1 GRE c
Pemuka pasar Indonesia, strategi komunikasi empat merek lokal
The last forty years have seen a revolution in thought in the field of Finance. The basic questions remain the same. How are real and financial assets valued? Does the market place provide the best price signals for the allocation of scarce resources? What is meant by risk and how can it be incorporated into the decision-making process? Does financing affect value? These will probably always be…
- Edisi
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- ISBN/ISSN
- 9799942713
- Deskripsi Fisik
- viii, 144 p. : ill. ; 26 cm.
- Judul Seri
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- No. Panggil
- Tan 658.45 Pem -
Children's recall of television ad elements
This study examined children's recall and recognition of ad content contained in the audio and video modalities of television commercials. An experiment was conducted with first and fourth graders who were exposed to a 60-second ad with a story-line format. The ad featured typical aspects of ads targeting youngsters, including animated creatures, role transformations, and loud music, among othe…
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- ISBN/ISSN
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- Deskripsi Fisik
- Hardcopy
- Judul Seri
- -
- No. Panggil
- IM1610704A
Acquisition vs. internal development as modes of market entry
An established firm can enter a new product market through acquisition or internal development. Predictions that the choice of market entry mode depends on relatedness between the new product and the firm's existing products have repeatedly failed to gain empirical support. We resolve ambiguity in prior work by developing dynamic measures of relatedness, and by making a distinction between entr…
- Edisi
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- ISBN/ISSN
- 1432095
- Deskripsi Fisik
- -
- Judul Seri
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- No. Panggil
- -
Choice and performance of governance mechanisms: matching alliance governance…
Formal and relational governance mechanisms are used in strategic alliances to coordinate resources and mitigate the risk of opportunistic behavior. While recent work has shown that these approaches are not mutually exclusive, we understand little about when one approach is superior to the other. Using data on the governance choices and subsequent performance of alliances in the German telecomm…
- Edisi
- -
- ISBN/ISSN
- 1432095
- Deskripsi Fisik
- -
- Judul Seri
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- No. Panggil
- -
Revealing returns: do rival firm share prices tell us anything about the comp…
As efficient means for reallocating assets within the economy, acquisitions affect both the acquirers and their rivals. When news of a takeover hits the market, the target firm's share price usually rises sharply while the acquiring firm's share price usually falls or remains constant. Understanding returns to rivals' shares may help understand the broader impact of and motives behind acquisiti…
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- -
- ISBN/ISSN
- 15589080
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- -
CISCO sees the future
During his nearly 14 years at the helm of networking giant Cisco Systems, John Chambers has developed an uncanny ability to sense market trends long before others do. He predicted, for instance, that voice transmission would become free long before computer networks could even carry it. And Cisco was one of the first to shift from call centers to web-based customer service. Seeing the future is…
- Edisi
- -
- ISBN/ISSN
- 178012
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- -
Managing Hypergrowth
The prospectus for VimpelCom's IPO on the New York Stock Exchange in 1996 forecast that more than one in 10 Russians would own a mobile phone in 2006 - in marketingspeak, a penetration rate of 14%. Today that rate is over 120%. That is what I call hypergrowth: the steep part of the S-curve that most young markets and industries experience at some point, where the winners get sorted from the los…
- Edisi
- -
- ISBN/ISSN
- 178012
- Deskripsi Fisik
- -
- Judul Seri
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- No. Panggil
- -
Multicommunicating: a practice whose tme has come?
We offer the concept multicommunicating to describe overlapping conversations, an increasingly common occurrence in the technology-enriched workplace. We define multicommunicating, distinguish it from other behaviors, and develop propositions for future research. Our work extends the literature on technology-stimulated restructuring and reveals one of the opportunities provided by lean media, s…
- Edisi
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- ISBN/ISSN
- 3637425
- Deskripsi Fisik
- -
- Judul Seri
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- No. Panggil
- -
Exploring the debate on short-termism: a theoretical and empirical analysis
The debate on short-termism has focused on the economic factors of capital markets and performance measurement systems. Laverty (1996) has advocated the inclusion of individual and organizational dimensions to extend the debate. We reorient Laverty's extended debate by drawing upon a broad management and accounting literature and thereby develop testable theoretical explanations of short-termis…
- Edisi
- -
- ISBN/ISSN
- 1432095
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- -
Is More fairness always preferred? self-esteem moderates reactions to procedu…
Organizational justice researchers have demonstrated that employees are more committed to organizations they believe treat them fairly. Drawing on self-verification theory, five studies show that the positive relationship between procedural justice and commitment was eliminated among those with low self-esteem. Moreover, results of one study showed that this effect occurred only when self-verif…
- Edisi
- -
- ISBN/ISSN
- 14273
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- -
Transfer in context: replication and adaptation in knowledge transfer relatio…
This paper explores the role of replication and adaptation in knowledge transfer relationships. I develop a model of knowledge transfer in which firms replicate because knowledge is ambiguous and adapt because knowledge depends on context. In the model, firms replicate more when knowledge is discrete and adapt more when they understand the interactions between different areas of knowledge. Repl…
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- ISBN/ISSN
- 1432095
- Deskripsi Fisik
- -
- Judul Seri
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- No. Panggil
- -
The Use of communication technologies after hours: the role of work attitudes…
Communication technologies have made it increasingly feasible for employees to stay connected to work when not in the office. Yet we have little understanding of the implications for important aspects of work and work life. This study investigates how the use of communication technologies beyond normal work hours relates to work-related attitudes and work-to-life conflict. Results found that em…
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- ISBN/ISSN
- 1492063
- Deskripsi Fisik
- -
- Judul Seri
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- No. Panggil
- -
A Three-stage model of integrated marketing communications at the marketing-s…
n many organizations, there is little coordination between the marketing and the sales functions. Leads generated by marketing activities are often ignored by the sales force, and inadequate knowledge of the sales process often results in marketing programs of, at best, variable quality. Integration requires an understanding of how multiple communications influence one another. The authors deve…
- Edisi
- -
- ISBN/ISSN
- 222437
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- -
Knowledge creation through external venturing: evidence from the telecommunic…
Investment in entrepreneurial ventures has gained recent popularity as a means for established firms to learn about new technologies and markets. However, the link between such corporate venture capital (CVC) investments and innovation outcomes has not been examined in detail. Using panel data from corporate investors in telecommunications equipment manufacturing, we investigated the conditions…
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- -
- ISBN/ISSN
- 14273
- Deskripsi Fisik
- -
- Judul Seri
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- No. Panggil
- AMJ4904
When is a preannounced new product likely to be delayed?
Consider that a firm announces a deadline for a new product introduction. Conditional on such a preannouncement, how must an external observer evaluate whether the product will be delayed beyond that deadline? Using data collected from managers in the computer hardware, software, and telecommunications industries, the authors present an analysis that demonstrates that delays in new product intr…
- Edisi
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- ISBN/ISSN
- 222429
- Deskripsi Fisik
- -
- Judul Seri
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- No. Panggil
- -
Management control systems and their effects on strategy formation at middle-…
The relationship between management control systems (MCS) and the strategy process is a largely unexplored area of strategic management. This paper reports the findings of an in-depth, longitudinal case study of a major British-based organization operating within the increasingly globalized telecommunications industry. Informed by Simons' (1991, 1994, 1995) theoretical model of the strategy pro…
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- ISBN/ISSN
- 1432095
- Deskripsi Fisik
- -
- Judul Seri
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- No. Panggil
- -
The Effect of customer satisfaction, relationship commitment dimensions, and …
Customer retention is the cornerstone of customer relationship management. Marketing scholars emphasize the influence of three different psychological constructs on customer retention: customer satisfaction, affective commitment, and calculative commitment. Customer satisfaction is a customer's overall evaluation of performance. Affective commitment is created through personal interaction, reci…
- Edisi
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- ISBN/ISSN
- 222429
- Deskripsi Fisik
- -
- Judul Seri
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- No. Panggil
- -
Multicriterion clusterwise regression for joint segmentation settings: an app…
The authors present a multicriterion clusterwise linear regression model that can be applied to a joint segmentation setting. The model enables the consideration of segment homogeneity, as well as multiple dependent variables (segmentation bases), in a weighted objective function. The authors propose an SA heuristic solution strategy based on simulated annealing and examine trade-offs in the re…
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- ISBN/ISSN
- 222437
- Deskripsi Fisik
- -
- Judul Seri
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- No. Panggil
- -
Karya Umum 
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Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
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Kesenian, Hiburan, dan Olahraga 
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Geografi dan Sejarah