Found 211 results for your keywords: subject="Consumer attitude"
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Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dom…

1
(Berens, Guido) (Van Riel, Cees B.M.) (Van Bruggen, Gerrit H.)

The Impact of Cobranding on Customer Evaluation of Brand Counterextensions

1
(Kumar, Piyush)

The Concept of Hope and Its Relevance to Product Evaluation and Choice

1
(MacInnis, Deborah J.) (De Mello, Gustavo E.)

Human Brands: Investigating Antecedents to Consumers' Strong Attachments to Celebrities

1
(Thomson, Matthew)

Unraveling The Influence of Femvertising on Consumer Attitude in Indonesian Market = Mengungkap P…

1
(Yeshika Alversia (Pembimbing/Promotor)) (Anna Amalyah Agus (Penguji)) (Sekar Azzahra Sembada) (Aswin Dewanto Hadisumarto (Penguji))

Analisis Mediasi Sikap Konsumen dalam Membentuk Minat Pembelian Kembali Produk Tekstil Daur Ulang…

1
(Nurdin Sobari (Pembimbing/Promotor)) (Rifelly Dewi Astuti (Penguji)) (Fandis Ekyawan (Penguji)) (Audrey Vides Kosasih)

Pengaruh Informational Determinants, Personal Determinants, dan Negative Reviews terhadap Purchas…

1
(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Triana Rahajeng Hadiprawoto (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Audry Dwithabakti Tungki)

Faktor-Faktor yang Memengaruhi Niat Belanja Online: Sikap Konsumen terhadap Source Characteristic…

1
(Arviansyah (Pembimbing/Promotor)) (Triana Rahajeng Hadiprawoto (Penguji)) (Yeshika Alversia (Penguji)) (Farah Diba)

The Role of Involvement: Analyzing The Effect of The Healthy Food Brands’ Social Media Pages on…

1
(Sri Rahayu Hijrah Hati (Pembimbing/Promotor)) (Sharinne Elmyra Tambu) (Karto Adiwijaya (Penguji)) (Ira Iriyanty (Penguji))

The Effects of expert and consumer endorsements on audience response

1
(Wang, Alex)

An IMC approach to event marketing: the effects of sponsorship an experience on customer attitudes

1
(Sneath, Julie Z.) (Finney, R. Zachary) (Close, Angeline Grace)

The Power of effective response and cognitive structure in product-trial attitude formation

1
(Kim, Jooyoung) (Morris, Jon D.)

Responses to humorous ads

1
(Zinkhan, George M.) (Zhang, Yong)

Corporate hypocrisy: overcoming the threat of inconsistent corporate social responsibility percep…

1
(Wagner, Tillmann) (Lutz, Richard J.) (Weitz, Baron A.)

Customer reactions to emotional labor: the roles of employee acting strategies and customer detec…

1
(Hennig-Thurau, Thorsten) (Groth, Markus) (Walsh, Gianfranco)

The Female economy

1
(Silverstein, Michael J.) (Sayre, Kate)

Creating Value In An Economic Crisis

1
(Clinton, Bill)

Preventing digital music piracy: the carrot or the stick?

1
(Sinha, Rajiv K.) (Mandel, Naomi)

Consumer negative voice and firm-idiosyncratic stock returns

1
(Luo, Xueming)

Just give me another change: the strategies for brand recovery from a bad first impression

1
(Chattopadhyay, Amitava) (Muthukrishnan, A.V.)
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