Found 215 results for your keywords: subject="Consumer attitude"
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Responses to humorous ads

1
(Zinkhan, George M.) (Zhang, Yong)

Corporate hypocrisy: overcoming the threat of inconsistent corporate social responsibility percep…

1
(Wagner, Tillmann) (Lutz, Richard J.) (Weitz, Baron A.)

Customer reactions to emotional labor: the roles of employee acting strategies and customer detec…

1
(Hennig-Thurau, Thorsten) (Groth, Markus) (Walsh, Gianfranco)

The Female economy

1
(Silverstein, Michael J.) (Sayre, Kate)

Creating Value In An Economic Crisis

1
(Clinton, Bill)

Preventing digital music piracy: the carrot or the stick?

1
(Sinha, Rajiv K.) (Mandel, Naomi)

Consumer negative voice and firm-idiosyncratic stock returns

1
(Luo, Xueming)

Just give me another change: the strategies for brand recovery from a bad first impression

1
(Chattopadhyay, Amitava) (Muthukrishnan, A.V.)

Consumer trust, value, and loyalty in relational exchanges

1
(Singh, Jagdip) (Sirdeshmukh, Deepak) (Sabol, Barry)

The Influence of incidental affect on consumers' food intake

1
(Inman, J. Jeffrey) (Wansink, Brian) (Garg, Nitika)

Human brands: investigating antecedents to consumers' strong attachment to celebrities

1
(Thomson, Matthew)

From fear to loathing? how emotion influences the evaluation and early use of innovations

1
(Wood, Stacy L.) (Moreau, C. Page)

Scent and sensibility: when do (in) congruent ambient scents influence product evaluations?

1
(Bosmans, Anick)

Does Loving a brand mean loving its products? the role of brand-elicited affect in brand extensio…

1
(Yeung, Catherine W.M.) (Wyer, Robert S.)

The impact of cognitive intertia on postconsumption evaluation processes

1
(Mattila, Anna S.)

Effects of loyalty programs on value perception, program loyalty, and brand loyalty

1
(Yi, Youjae) (Jeon, Hoseong)

Customer knowledge development: antecedents and impact on new product performance

1
(Sharma, Sanjay) (Joshi, Ashwin W.)

The Effect of corporate social responsibility on customer donations to corporate-supported nonpro…

1
(Lichtenstein, Donald R.) (Drumwright, Minette E.) (Braig, Bridgette M.)

The Price is unfair! a conceptual framework of price fairness perceptions

1
(Monroe, Kent B.) (Xia, Lan) (Cox, Jennifer L.)

Firms reap what they sow: the effects of shared values and perceived organizational justice on cu…

1
(Netemeyer, Richard G.) (Maxham, James G.)
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