Found 197 results for your keywords: subject="Consumer attitudes"
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Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dom…

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(Berens, Guido) (Van Riel, Cees B.M.) (Van Bruggen, Gerrit H.)

The Impact of Cobranding on Customer Evaluation of Brand Counterextensions

1
(Kumar, Piyush)

The Concept of Hope and Its Relevance to Product Evaluation and Choice

1
(MacInnis, Deborah J.) (De Mello, Gustavo E.)

Human Brands: Investigating Antecedents to Consumers' Strong Attachments to Celebrities

1
(Thomson, Matthew)

Pengaruh Informational Determinants, Personal Determinants, dan Negative Reviews terhadap Purchas…

1
(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Triana Rahajeng Hadiprawoto (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Audry Dwithabakti Tungki)

Faktor-Faktor yang Memengaruhi Niat Belanja Online: Sikap Konsumen terhadap Source Characteristic…

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(Arviansyah (Pembimbing/Promotor)) (Triana Rahajeng Hadiprawoto (Penguji)) (Yeshika Alversia (Penguji)) (Farah Diba)

The Effects of expert and consumer endorsements on audience response

1
(Wang, Alex)

An IMC approach to event marketing: the effects of sponsorship an experience on customer attitudes

1
(Sneath, Julie Z.) (Finney, R. Zachary) (Close, Angeline Grace)

The Power of effective response and cognitive structure in product-trial attitude formation

1
(Kim, Jooyoung) (Morris, Jon D.)

Responses to humorous ads

1
(Zinkhan, George M.) (Zhang, Yong)

Corporate hypocrisy: overcoming the threat of inconsistent corporate social responsibility percep…

1
(Wagner, Tillmann) (Lutz, Richard J.) (Weitz, Baron A.)

Customer reactions to emotional labor: the roles of employee acting strategies and customer detec…

1
(Hennig-Thurau, Thorsten) (Groth, Markus) (Walsh, Gianfranco)

The Female economy

1
(Silverstein, Michael J.) (Sayre, Kate)

Creating Value In An Economic Crisis

1
(Clinton, Bill)

Preventing digital music piracy: the carrot or the stick?

1
(Sinha, Rajiv K.) (Mandel, Naomi)

Consumer negative voice and firm-idiosyncratic stock returns

1
(Luo, Xueming)

Just give me another change: the strategies for brand recovery from a bad first impression

1
(Chattopadhyay, Amitava) (Muthukrishnan, A.V.)

The Influence of incidental affect on consumers' food intake

1
(Inman, J. Jeffrey) (Wansink, Brian) (Garg, Nitika)

Does Loving a brand mean loving its products? the role of brand-elicited affect in brand extensio…

1
(Yeung, Catherine W.M.) (Wyer, Robert S.)

The impact of cognitive intertia on postconsumption evaluation processes

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(Mattila, Anna S.)
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