Found 198 results for your keywords: subject="Consumer attitudes"
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Making Healthful Food Choices: The Influence of Health Claims and Nutrition Information on Consum…

1
(Burton, Scot) (Kozup, John C.) (Creyer, Elizabeth H.)

Firms Reap What They Sow: The Effects of Shared Values and Perceived Organizational Justice on Cu…

1
(Netemeyer, Richard G.) (Maxham, James G., III)

Customer Knowledge Development: Antecedents and Impact on New Product Performance

1
(Sharma, Sanjay) (Joshi, Ashwin W.)

The Price Is Unfair! A Conceptual Framework of Price Fairness Perceptions

1
(Monroe, Kent B.) (Xia, Lan) (Cox, Jennifer L.)

How Organizational Complaint Handling Drives Customer Loyalty: An Analysis of the Mechanistic and…

1
(Homburg, Christian) (Furst, Andreas)

Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dom…

1
(Berens, Guido) (Van Riel, Cees B.M.) (Van Bruggen, Gerrit H.)

The Impact of Cobranding on Customer Evaluation of Brand Counterextensions

1
(Kumar, Piyush)

The Concept of Hope and Its Relevance to Product Evaluation and Choice

1
(MacInnis, Deborah J.) (De Mello, Gustavo E.)

Human Brands: Investigating Antecedents to Consumers' Strong Attachments to Celebrities

1
(Thomson, Matthew)

Pengaruh Informational Determinants, Personal Determinants, dan Negative Reviews terhadap Purchas…

1
(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Triana Rahajeng Hadiprawoto (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Audry Dwithabakti Tungki)

Faktor-Faktor yang Memengaruhi Niat Belanja Online: Sikap Konsumen terhadap Source Characteristic…

1
(Arviansyah (Pembimbing/Promotor)) (Triana Rahajeng Hadiprawoto (Penguji)) (Yeshika Alversia (Penguji)) (Farah Diba)

Responses to humorous ads

1
(Zinkhan, George M.) (Zhang, Yong)

The Power of effective response and cognitive structure in product-trial attitude formation

1
(Kim, Jooyoung) (Morris, Jon D.)

An IMC approach to event marketing: the effects of sponsorship an experience on customer attitudes

1
(Sneath, Julie Z.) (Finney, R. Zachary) (Close, Angeline Grace)

The Effects of expert and consumer endorsements on audience response

1
(Wang, Alex)

Creating Value In An Economic Crisis

1
(Clinton, Bill)

The Effect of corporate social responsibility on customer donations to corporate-supported nonpro…

1
(Lichtenstein, Donald R.) (Drumwright, Minette E.) (Braig, Bridgette M.)

The Female economy

1
(Silverstein, Michael J.) (Sayre, Kate)

Does Loving a brand mean loving its products? the role of brand-elicited affect in brand extensio…

1
(Yeung, Catherine W.M.) (Wyer, Robert S.)

Effects of loyalty programs on value perception, program loyalty, and brand loyalty

1
(Yi, Youjae) (Jeon, Hoseong)
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