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Consumer packaged goods in the United States: national brands, local branding
The authors describe geographic patterns in the market shares of national brands using a large longitudinal scanner database that spans many consumer packaged goods (CPG) categories and US regional markets. For a typical national brand, the magnitude of the geographic variation in market shares, perceived quality levels, and degree of local dominance places in question the concept and relevance…
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- ISBN/ISSN
- 222437
- Deskripsi Fisik
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- Judul Seri
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Executive insights: The impact of linguistic differences on international bra…
This study investigates the brand name standardization/adaptation strategies used by consumer goods Fortune-500 companies in China and Hong Kong. The authors compare English brand names with Chinese brand names on several dimensions. The vast majority of firms localize their brand names, and transliteration of the brand name is the strategy used most often. Firms also appear to be successful in…
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- ISBN/ISSN
- 1069031X
- Deskripsi Fisik
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- Judul Seri
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The Context of dominance: an industry-driven framework for exploiting reputation
In spite of the growing interest in sustainable advantages, there has been little effort by strategy researchers to investigate market dominance. In this paper, the extent of dominance by lending firms is linked to the ability to develop and exploit their reputation as a key resource. Results from a wide spectrum of consumer product markets indicate that the advantages that stem from reputation…
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- ISBN/ISSN
- 1432095
- Deskripsi Fisik
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- Judul Seri
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The Dynamic effect of innovation on market structure
Product innovation is endemic among consumer packaged goods firms and is an integral component of their marketing strategy. As innovations affect markets, there is a pressing need to develop market response models that can adapt to such changes. The authors' model copes with the challenges that dynamic environments entail: nonstationarity, changes in parameters over time, missing data, and cros…
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- ISBN/ISSN
- 222437
- Deskripsi Fisik
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- Judul Seri
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Estimating a stockkeeping-unit-level brand choice model that combines househo…
Given the relative merits of household data to estimate the distribution of heterogeneity and store-level data to address the endogeneity problem, the authors propose an integrated estimation procedure that uses the information in both sources. The approach is structural in that it derives the likelihood for both individual and aggregate choices from an economic model of individual consumer dem…
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- ISBN/ISSN
- 222437
- Deskripsi Fisik
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- Judul Seri
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Analisis faktor-faktor intra-organisasi yang mempengaruhi efektivitas key acc…
Key account management (KAM) merupakan konsep baru di dunia pemasaran yang berfokus pada pengelolaan pelanggan yang dinilai penting dan strategis oleh perusahaan (key accounts). Hingga saat ini, sepengetahuan peneliti belum ada penelitian ilmiah tentang topik tersebut yang meneliti pada konteks perusahaan consumer goods. Penelitian ini bertujuan untuk mengetahui pengaruh faktor-faktor intra-org…
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- Deskripsi Fisik
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- Judul Seri
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- No. Panggil
- MA 0844
Evaluation of Aqua Reflections Strategy in Winning the Business to Business (…
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- Deskripsi Fisik
- xii, 79 p. ; diagr. ; 30 cm
- Judul Seri
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- No. Panggil
- 13836
Evaluasi Proses Pengembangan Sistem Automasi Workflow Accounting Operations p…
This internship report discusses about the evaluation of the development of three new systems that will be used for automating and increase the number of workflows’ efficiency in the Accounting Operations Division at PT White, which operates in the fast moving consumer goods (FMCG) industry in Indonesia, with the production focus on food and beverages. The evaluation was done by comparing the…
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- Deskripsi Fisik
- xiii, 91 p. ; diagr. ; 30 cm
- Judul Seri
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- No. Panggil
- 13357
Pengaruh Kepemimpinan Perempuan melalui Female Presence dan Female Proportion…
This study aims to understand the impact of female leadership through female presence and female proportion in BOD of family businesses on firm’s financial performance of consumer goods industry in Indonesia. The study uses a sample of 71 consumer good companies listed in IDX from 2016 to 2020, which then processed using panel data regression method. The results showed that female leadership …
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- Deskripsi Fisik
- xiv, 95 p. ; diagr. ; 30 cm
- Judul Seri
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- No. Panggil
- 13290
Evaluasi pendistribusian raskin : (studi kasus pelaksanaan di Kota Bandung)
Penelitian ini bertujuan untuk (1) mengkaji proses distribusi Raskin di Kota Bandung, (2) mengetahui faktor-faktor yang mempengaruhi rumah tangga menerima raskin dan mempengaruhi ketepatan sasaran penerimaan raskin (3) merumuskan rekomendasi kebijakan untuk meningkatkan efektivitas pelaksanaan program subsidi pangan. Studi dilakukan di Kota Bandung. Menggunakan data SUSENAS untuk mengetahui efe…
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- Deskripsi Fisik
- xiii, 96 p. : il. ; 30 cm
- Judul Seri
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- No. Panggil
- T 572/15
Restrukturisasi dan gonjang-ganjing Unilever
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Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah