Found 95 results for your keywords: subject="Content"
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Analisis Pengaruh Firm-Generated Content (FGC) dan User-Generated Content (UGC) terhadap Brand Tr…

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(Daniel Tumpal Hamonangan Aruan (Pembimbing/Promotor)) (Gita Gayatri (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Velisia Visiana Matra)

From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior

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(Janakiraman, Ramkumar) (Bezaweda, Ram) (Kumar, Ashish) (Rishika, Rishika) (Kannan, P K)

Disentangling audiences' reactions to creative content and creative packaging

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(Orazi, Davide C.) (Mannucci, Pier Vittorio)

Competing for attention on digital platforms: The case of news outlets

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(Kretschmer, Tobias) (Meyer, Tim) (Kerkhof, Anna) (Cennamo, Carmelo)

Pengaruh Content Appeal, Vividness, dan Interactivitiy terhadap Word-Of-Mouth dan Consumer Loyalt…

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(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Karto Adiwijaya (Penguji)) (Gita Gayatri (Penguji)) (Alya Hadijah Stephanie)

More Than Words: The Influence of Affective Content and Linguistic Style Matches in Online Review…

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(Ludwig, Stephan) (Ko de Ruyter) (Friedman, Mike) (Bruggen, Elisabeth C) (Wetzels, Martin) (Pfann, Gerard)

The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Matu…

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(Moore, William L.) (Carson, Stephen J.) (Ho-Dac, Nga N.)

The Influence of Consumer Preferences on Intention to Continue Subscription in Digital Streaming …

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(Karto Adiwijaya (Penguji)) (Elevita Yuliati (Penguji)) (Haryani Primanti (Pembimbing/Promotor)) (Fahri Ihwan Syuhada)

Characteristics Of Social Media Content And Their Effects On Casual Dining Restaurants In South J…

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(Sri Daryanti (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Zahran Putra Dhimukti)

Pengaruh Karakteristik Beauty Influencer dan Usefulness of Content Terhadap Perilaku Pembelian …

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(Elevita Yuliati (Pembimbing/Promotor)) (Sri Daryanti (Penguji)) (Hapsari setyowardhani (Penguji)) (Chelsea Fitri Putri Ayuni)

Pengaruh Personalisasi Terhadap Viral Behavioural Intentions Pada Pengguna Tiktok di Indonesia : …

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(Karto Adiwijaya (Pembimbing/Promotor)) (Rifelly Dewi Astuti (Penguji)) (Adrian Achyar (Penguji)) (Afilia Herdiana)

Pengaruh Inspirasi Pelanggan Terhadap Intensi Engagement Dalam Interaksi antara Streamer dan View…

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(Nurdin Sobari (Pembimbing/Promotor)) (Elevita Yuliati (Penguji)) (Gita Gayatri (Penguji)) (Stefany Aura Susanto)

Pengaruh Video Content Availability Terhadap Word-of-Mouth Intention Platform Over-the-Top (OTT) …

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(Rambat Lupiyoadi (Pembimbing/Promotor)) (Karto Adiwijaya (Penguji)) (Nissa Ghulma Ratnasari (Penguji)) (Aisha Alya Ardhany)

Pengaruh Information Quality dalam User-Generated Content (UGC) terhadap Behavioral Intention t…

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(Nissa Ghulma Ratnasari (Pembimbing/Promotor)) (Karto Adiwijaya (Penguji)) (Sri Daryanti (Penguji)) (Muhammad Cyril Hadrian)

Pengaruh Social Media Brand-related Communication terhadap Brand Equity dan Consumer Response pad…

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(Rifelly Dewi Astuti (Penguji)) (Triana Rahajeng Hadiprawoto (Pembimbing/Promotor)) (Ignatius Heruwasto (Penguji)) (Gregorius Adhisakti Pradana)

CEO commitment to the status quo: replication and extension using content analysis

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(McClelland, Patrick L.) (Liang, Xin) (Barker III, Vincent L.)

Mengungkap Kunci Pemilihan Hotel di Indonesia : Bagaimana Peran Social Media Interaction Terhadap…

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(Agung Nugroho (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Rushli Fauzan (Penguji)) (Zhilan Fachri Ihsan Putra)

Analisis Pengaruh Social Media Influencer Attributes terhadap Followers’ Attitude dan Brand Lin…

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(Rambat Lupiyoadi (Pembimbing/Promotor)) (Elevita Yuliati (Penguji)) (Aswin Dewanto Hadisumarto (Penguji)) (Hana Ria Ramadhan)

Signifikansi Kualitas Konten dan Source Homophily Konten Kreator TikTok di Indonesia terhadap Int…

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(Gita Gayatri (Penguji)) (Fandis Ekyawan (Penguji)) (Melia Retno Astrini (Pembimbing/Promotor)) (Utari Citra Zafira Risman)

Pengaruh User-Generated Content terhadap Niat Perjalanan Wisata Gen Z di Platform Instagram = The…

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(Daniel Tumpal Hamonangan Aruan (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Adi Zakaria Afiff (Penguji)) (Elvanya Rosaline Dewi Andini)
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