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Pengaruh User-Generated Content terhadap Niat Perjalanan Wisata Gen Z di Platform Instagram
1
(Daniel Tumpal Hamonangan Aruan (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Adi Zakaria Afiff (Penguji)) (Elvanya Rosaline Dewi Andini)
Media Sosial Influencers: Efek Perilaku dan Respons Followers terhadap Influencer
1
(Nurdin Sobari (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Rifelly Dewi Astuti (Penguji)) (Anugerah Trisatryo)
Pengaruh Influencer Credibility Terhadap Loyalty to Influencer, Intention to Buy the Product, dan…
1
(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Yeshika Alversia (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Humaira Alifia Khairunnisa)
Peran Antropomorfisme pada Human-Like Virtual Influencer Sebagai Social Media Endorser Terhadap K…
1
(Sri Daryanti (Pembimbing/Promotor)) (Karto Adiwijaya (Penguji)) (Hapsari setyowardhani (Penguji)) (Dhita Agistya)
Pengaruh Kredibilitas Sumber dan Kualitas Informasi eWOM terhadap Purchase Intention: Pendekatan …
1
(Rizal Edy Halim (Pembimbing/Promotor)) (Ignatius Heruwasto (Penguji)) (Nissa Ghulma Ratnasari (Penguji)) (Nurnajah Krishnadewi)
Mengungkap Kunci Pemilihan Hotel di Indonesia : Bagaimana Peran Social Media Interaction Terhadap…
1
(Agung Nugroho (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Rushli Fauzan (Penguji)) (Zhilan Fachri Ihsan Putra)
Analisis Pengaruh Social Media Influencer Attributes terhadap Followers’ Attitude dan Brand Lin…
1
(Rambat Lupiyoadi (Pembimbing/Promotor)) (Elevita Yuliati (Penguji)) (Aswin Dewanto Hadisumarto (Penguji)) (Hana Ria Ramadhan)
Pengaruh Celebrity-Product Congruence, Source Credibility, Trust, dan Parasocial Relationship ter…
1
(Sri Rahayu Hijrah Hati (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Sri Daryanti (Penguji)) (Muhammad Alif Farhan)
Analisis Faktor Attitude Toward TikTok Fashion Influencer Terhadap Brand Attitude dan Purchase In…
1
(Anna Amalyah Agus (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Yeshika Alversia (Penguji)) (Clarine Iralia)
Perilaku konsumen pada modest fashion brand di Indonesia : peran mediasi dari kredibilitas dan re…
1
(Imam Salehudin (Penguji)) (Gita Gayatri (Penguji)) (Triana Rahajeng Hadiprawoto (Pembimbing/Promotor)) (Farah Diba Ariyanti)
Analsisi Perbandingan Pengaruh User-Generated Review dengan Influencer-Generated Review terhadap …
1
(Daniel Tumpal Hamonangan Aruan (Pembimbing/Promotor)) (Tengku Ezni Balqiah (Penguji)) (Almira Vania Puspitasari) (Adi Zakaria Afif (Penguji))
The Effects of Brand Credibility on Brand Extension Adoption: A Case of Gojek and Gopay
1
(Isfandiarni (Pembimbing/Promotor)) (Alifiya Arkana Paramita)
Analyzing the Determinants of Brand Loyalty Towards Celebrity-Owned Beauty Brands: The Mediating …
1
(Ira Iriyanty (Pembimbing/Promotor)) (Agung Nugroho (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Adelia Farhana Soebroto)
The Influence of Sports Celebrity Personality of Roger Federer towards Consumer Purchase Intentio…
1
(Ira Iriyanty (Pembimbing/Promotor)) (Agung Nugroho (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Muhammad Bayu Kusuma)
The Impact of Endorser and Brand Credibility on Purchase Intention Mediated by Attitude towards B…
1
(Agung Nugroho (Penguji)) (Triana Rahajeng Hadiprawoto (Pembimbing/Promotor)) (Salsabila Firyal Fitri) (Sisdjiatmo Kusumosuwidho (Penguji))
Pengaruh karakteristik selebriti terhadap attitude toward celebrity endorsement dan intention to …
1
(Chairy (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Daniel Tumpal H. Aruan (Penguji)) (Ahmad Kevin Prawira)
Pengaruh citra celebrity endoser pada brand image terhadap purchase decision : studi kasus endose…
1
(Nurdin Sobari (Pembimbing/Promotor)) (Mohamad Renaldo Erco)
Pengaruh kredibilitas program berita terhadap ekuitas merek seputar Indonesia RCTI
1
(Setiawan, Budi) (Yuanita, Irma) (Nurmalina, Rita)
The effect of electronic word of mouth, message source credibility, information quality on brand …
1
(Iqbal, Muhammad) (Atika) (Kusumawati, Andriani)
Inflation Targeting Under Imperfect Credibility Based On Arimbi (Aggregate Rational Inflation - T…
1
(Harmanta) (Bathaluddin, M. Barik dan Waluyo, Jati)
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