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The power of understanding people : the key to strengthening relationships, increasing sales, and…
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(Mitchell, Dave)
Strategic customer management : integrating relationship marketing and CRM
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(Payne, Adrian) (Frow, Pennie)
Relationship marketing - management of customer relationships
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(Bruhn, Manfred)
Contagious selling : how to turn a connection into a relationship that lasts a lifetime
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(Rich, David A.)
The value effect : a murder mystery about the compulsive pursuit of "the next big thing" / John G…
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(Guaspari, John)
Managing Knowledge in International Firms: What role does customer knowledge play in building cus…
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(Isfandiarni (Pembimbing/Promotor)) (Anindya Keishia Amberlyn)
Market busters: 40 strategic moves that drive exceptional business growth
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(McGrath, Rita Gunter)
Why customers do What they Do : Who they are, why they buy, and how you can anticipate their ever…
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(Cohen, Marshal)
Improving customer satisfaction, loyalty and profit: an integrated measurement and management system
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(Jhnson, Michael D.)
Managing customers profitability
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(Ryals, Lynette)
Consumer-company indentification: a framework for understanding consumers' relationships with com…
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(Bhattacharya, C.B.) (Sen, Sankar)
The Customer relationship management process: its measurement and impact on performance
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(Reinartz, Werner J.) (Hoyer, Wayne D.) (Krafft, Manfred)
The Theoritical underpinnings of customer asset management: a framework and propositions for futu…
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(Lemon, Katherine N.) (Verhoef, Peter C.) (Bolton, Ruth)
A Customer lifetime value framework for cuntomer selection and resource allocation strategy
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(Kumar, V) (Venkatesan, Rajkumar)
From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior
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(Janakiraman, Ramkumar) (Bezaweda, Ram) (Kumar, Ashish) (Rishika, Rishika) (Kannan, P K)
Are Multichannel Customers Really More Valuable? The Moderating Role of Product Category Characte…
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(Shankar, Venkatesh) (Kushwaha, Tarun)
Corporate Social Responsibility in Business-to-Business Markets: How Organizational Customers Acc…
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(Homburg, Christian) (Stierl, Marcel) (Bornermann, Torsten)
How does CEO tenure matter? the mediating role of firm-employee and firm-customer relationships
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(Luo, Xueming) (Kanuri, Vamsi K.) (Andrews, Michelle)
Critical service logic: making sense of value creation and co-creation
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(Gronroos, Christian) (Voima, Paivi)
Customer Relationship Management: Pengembangan Memakai Konsep-konsep di Pemasaran
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(Heruwasto, I)
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CELEB FEB UI
PSB lt.1 - B. Penunjang
PSB lt.1 - B. Wajib
PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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