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Market busters: 40 strategic moves that drive exceptional business growth
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(McGrath, Rita Gunter)
Why customers do What they Do : Who they are, why they buy, and how you can anticipate their ever…
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(Cohen, Marshal)
Improving customer satisfaction, loyalty and profit: an integrated measurement and management system
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(Jhnson, Michael D.)
Managing customers profitability
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(Ryals, Lynette)
Consumer-company indentification: a framework for understanding consumers' relationships with com…
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(Bhattacharya, C.B.) (Sen, Sankar)
The Customer relationship management process: its measurement and impact on performance
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(Reinartz, Werner J.) (Hoyer, Wayne D.) (Krafft, Manfred)
The Theoritical underpinnings of customer asset management: a framework and propositions for futu…
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(Lemon, Katherine N.) (Verhoef, Peter C.) (Bolton, Ruth)
A Customer lifetime value framework for cuntomer selection and resource allocation strategy
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(Kumar, V) (Venkatesan, Rajkumar)
From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior
1
(Janakiraman, Ramkumar) (Bezaweda, Ram) (Kumar, Ashish) (Rishika, Rishika) (Kannan, P K)
Are Multichannel Customers Really More Valuable? The Moderating Role of Product Category Characte…
1
(Shankar, Venkatesh) (Kushwaha, Tarun)
Corporate Social Responsibility in Business-to-Business Markets: How Organizational Customers Acc…
1
(Homburg, Christian) (Stierl, Marcel) (Bornermann, Torsten)
How does CEO tenure matter? the mediating role of firm-employee and firm-customer relationships
1
(Luo, Xueming) (Kanuri, Vamsi K.) (Andrews, Michelle)
Critical service logic: making sense of value creation and co-creation
1
(Gronroos, Christian) (Voima, Paivi)
Customer Relationship Management: Pengembangan Memakai Konsep-konsep di Pemasaran
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(Heruwasto, I)
The Impact of customer relationship management implementation on cost and profit efficiencies: ev…
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(Jayachandran, Satish) (Krasnikov, Alexander) (Kumar V.)
When customer love turns into lasting hate:the effects of relationship strength and time on custo…
1
(Gregoire, Yany) (Tripp, Thomas M.) (Legoux, Renaud)
Using gifts and trees to make recyclers of Indian consumers
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(O\'Connell, Andrew)
The Importance of modeling temporal dependence of timing and quantity in direct marketing
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(Allenby, Greg M.) (Jen, Lichung) (Chou, Chien-Heng)
Are Women more loyal customers than men? gender differences in loyalty to firms and individual se…
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(Bijmolt, Tammo H.A.) (Melnyk, Valentyna) (Osselaer, Stijn M.J. van)
Do You thank the taxpayer for your bailout?
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(Raggio, Randle D.)
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CELEB FEB UI
PSB lt.1 - B. Penunjang
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PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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