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Hal. Akhir
The Importance of modeling temporal dependence of timing and quantity in direct marketing
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(Allenby, Greg M.) (Jen, Lichung) (Chou, Chien-Heng)
What's your Google strategy?
1
(Yoffie, David B.) (Hagiu, Andrei)
Optimal marketing strategies for a customer data intermedia
1
(Sudhir, K.) (Pancras, Joseph)
Optimal customer relationship management using Bayesian decision theory: an application for custo…
1
(Kumar, V.) (Venkatesan, Rajkumar) (Bohling, Timothy)
Dynamic customer relationship management: incorporating future considerations into the service re…
1
(Winer, Russell S.) (Lemon, Katherine N.) (White, Tiffany Barnett)
Making sales technology effective
1
(Perreault, William D.) (Hunter, Gary K.)
Friends, businesspeople, and relationship roles: a conceptual framework and a research agenda
1
(Heide, Jan B.) (Wathne, Kenneth H.)
Consumer switching costs: a typology, antecedents, and consequences
1
(Mahajan, Vijay) (Burnham, Thomas A.) (Frels, Judy K.)
The Hidden minefields in the adoption of sales force automation technologies
1
(Speier, Cheri) (Venkatesh, Viswanath)
Balancing acquisition and retention resources to maximize customer profitability
1
(Thomas, Jacquelyn S.) (Reinartz, Werner)
Determinants of customers' responses to customized offers: conceptual framework and research prop…
1
(Simonson, Itamar)
Customer strategy: observations from the trenches
1
(Rogers, Martha)
Making customer relationhip management work: the measurement and profitable management of custome…
1
(Ryals, Lynette)
Reducing adverse selection through customer relationship management
1
(Gruca, Thomas S.) (Cao, Yong)
The Effect of customer satisfaction, relationship commitment dimensions, and triggers on customer…
1
(Gustafsson, Anders) (Johnson, Michael D.) (Ross, Inger)
Why do customer relationship management applications affect customer satisfaction?
1
(Mithas, Sunil) (Krishnan, M.S.) (Fornell, Claes)
Strategic firm commitments and rewards for customer relationship management in online retailing
1
(Moorman, Christine) (Srinivasan, Raji)
The Role of relational information processes and technology use in customer relationship management
1
(Sharma, Subhash) (Jaychandran, Satish) (Kaufman, Peter) (Raman, Pushkala)
A Strategic framework for customer relationship management
1
(Payne, Adrian) (Frow, Pennie)
Recapturing lost customers
1
(Blattberg, Robert C.) (Thomas, Jacquelyn S.) (Fox, Edward J.)
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ADB Repository
Artikel Jurnal
B. Penunjang
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Cases Harvard
Data Ekonomi & Bisnis
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Non Buku
Open Source
Skripsi
Tesis
Video
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CELEB FEB UI
PSB lt.1 - B. Penunjang
PSB lt.1 - B. Wajib
PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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