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Pay transparency and productivity
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(Zenger, Todd) (Obloj, Tomasz) (Gutierrez, Cedric)
Do Alliance portfolios encourage or impede new business practice adoption? Theory and evidence fr…
1
(Puranam, Phanish) (Sen, Prothit)
Pushed into a crowd: Repositioning costs, resources, and competition in the RTE cereal industry
1
(Hou, Young) (Yao, Dennis)
Analysis of the Pre-Post Merger and Acquisition Financial Performance of Commercial Banks in Asia…
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(Permata Wulandari (Penguji)) (Mutiara Baby Admeinasthi (Penguji)) (Mona Ridho Sidjabat (Pembimbing/Promotor)) (Nadine Kezia Siagian)
Analisis Pengaruh Brand Authenticity Terhadap Brand Loyalty Pada Brand Fashion Apparel di Generas…
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(Ira Iriyanty (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Yeshika Alversia (Penguji)) (Febrina Jemimah T. Aritonang)
Return Shipping Policies of Online Retailers: Normative Assumptions and the Long-Term Consequence…
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(Maxham, James G., III) (Bower, Amanda B.)
Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures
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(Hennig-Thurau, Thorsten) (Houston, Mark B.) (Heitjans, Torsten)
Valuing Branded Businesses
1
(Mizik, Natalie) (Jacobson, Robert)
Consumer-Based Brand Equity and Firm Risk
1
(Rego, Lopo L.) (Morgan, Neil A.) (Billett, Matthew T.)
American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research
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(Kozinets, Robert V.) (Sherry, John F.) (Diamond, Nina) (Muniz, Albert M.) (McGrath, Mary Ann) (Borghini, Stefania)
The Impact of Counterfeiting on Genuine-Item Consumers' Brand Relationships
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(Commuri, Suraj)
The Role of Within-Brand and Cross-Brand Communications in Competitive Growth
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(Libai, Barak) (Muller, Eitan) (Peres, Renana)
Is CEO pay too high and are incentives too low? a wealth-based contracting framework
1
(Core, John E.) (Guay, Wayne R.)
Customer Equity Drivers and Future Sales
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(Vogel, Verena) (Evanschitzky, Heiner) (Ramaseshan, B.)
Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty
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(Sinha, Rajiv K.) (Thompson, Scott A.)
Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?
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(Srivastava, Rajendra K.) (Bharadwaj, Sundar G.) (Bahadir, S. Cem)
Breaking through Fast-Forwarding: Brand Information and Visual Attention
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(Brasel, S. Adam) (Gips, James)
Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric Effects
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(Dawar, Niraj) (Lemmink, Jos) (Lei, Jing)
Customer Equity: An Integral Part of Financial Reporting
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(Skiera, Bernd) (Villanueva, Julian) (Wiesel, Thorsten)
Monitoring the Dynamics of Brand Equity Using Store-Level Data
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(Balachander, Subramanian) (Kalwani, Manohar U.) (Sriram, S.)
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