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Analisis standar belanja : Konsep, metode pengembangan, dan implementasi di pemerintah daerah
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(Ritonga, Irwan Taufiq)
Public finance 10th ed
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(Rosen, Harvey S.) (Gayer, Ted) (Civan, Abdulkadir)
Public finance 8th ed
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(Rosen, Harvey S.) (Gayer, Ted)
A Customer lifetime value framework for cuntomer selection and resource allocation strategy
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(Kumar, V) (Venkatesan, Rajkumar)
Return on investment implications for pharmaceutical promotional expenditures: the role of market…
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(Narayanan, Sridhar) (Chintagunta, Pradeep K.) (Desiraju, Ramarao)
Measuring marketing productivity: current knowledge and future directions
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(Kumar, V.) (Rust, Roland T.) (Ambler, Tim) (Srivastava, Rajendra K.) (Carpenter, Gregory S.)
The incremental information content of capital expenditures
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(Kerstein, Joseph) (Kim, Sungsoo)
Does advertising spending influence media coverage of the advertiser?
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(Basuroy, Suman) (Rinallo, Diego)
The Role of national culture in advertising's sensitivity to business cycles: an investigation ac…
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(Dekimpe, Marnik G.) (Steenkamp, Jan-Benedict E.M.) (Deleersnyder, Barbara) (Leeflang, Peter S.H.)
Agency problems at dual-class companies
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(Masulis, Ronald W.) (Wang, Cong) (Xie, Fei)
Investment dynamics and financial constraints in IPO firms
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(Reuer, Jeffrey J.) (Chaddad, Fernando R.)
Emotional accounting: how feelings about money influence consumer choice
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(Levav, Jonathan) (McGraw, A. Peter)
Flow signals: how patterns over time affect the acceptance of start-up firms
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(Kohli, Ajay K.) (DeKinder, Jade S.)
The Industry life cycle, acquisitions and investment: does firm organization matter?
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(Maksimovic, Vojislav) (Phillips, Gordon)
Free cash flow, agency costs, and the affordability method of advertising budgeting
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(Richardson, Vernon J.) (Joseph, Kissan)
Decoupling CEO wealth and firm performance: the case of acquiring CEOs
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(Harford, Jarrad) (Li, Kai)
A Customer lifetime value framework for customer selection and resource allocation strategy
1
(Kumar, V.) (Venkatesan, Rajkumar)
Return on investment implications for pharmeceutical promotional expenditures: the role of market…
1
(Narayanan, Sridhar) (Chintagunta, Pradeep K.) (Desiraju, Ramarao)
Measuring marketing productivity: current knowledge and future directions
1
(Kumar, V.) (Rust, Roland T.) (Ambler, Tim) (Srivastava, Rajendra K.) (Carpenter, Gregory S.)
Balancing acquisition and retention resources to maximize customer profitability
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(Thomas, Jacquelyn S.) (Reinartz, Werner)
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