Found 21211 results for your keywords: subject="IS"
Hal. Awal Sebelumnya 1 2 3 4 5 Berikutnya Hal. Akhir

Valuing Branded Businesses

1
(Mizik, Natalie) (Jacobson, Robert)

Expanding the Role of Marketing: From Customer Equity to Market Capitalization

1
(Kumar, V.) (Shah, Denish)

Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Percep…

1
(Wagner, Tillmann) (Lutz, Richard J.) (Weitz, Baron A.)

The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies: Ev…

1
(Jayachandran, Satish) (Krasnikov, Alexander) (Kumar V.)

Executive stock options: still plenty of shenanigans?

1
(Wyld, David C.)

Consumer-Based Brand Equity and Firm Risk

1
(Rego, Lopo L.) (Morgan, Neil A.) (Billett, Matthew T.)

Does Advertising Spending Influence Media Coverage of the Advertiser?

1
(Basuroy, Suman) (Rinallo, Diego)

When Customer Love Turns into Lasting Hate: The Effects of Relationship Strength and Time on Cust…

1
(Gregoire, Yany) (Tripp, Thomas M.) (Legoux, Renaud)

Real options and strategic investment decisions: can they be of use to scholars?

1
(Quelin, Bertrand V.) (Krychowski, Charlotte)

Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attent…

1
(Bradlow, Eric T.) (Chandon, Pierre) (Hutchinson, J. Wesley) (Young, Scott H.)

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networkin…

1
(Pauwels, Koen) (Bucklin, Randolph E.) (Trusov, Michael)

Managing Dynamics in a Customer Portfolio

1
(Homburg, Christian) (Totzek, Dirk) (Steiner, Viviana V.)

The Role of Customer Gratitude in Relationship Marketing

1
(Palmatier, Robert W.) (Kardes, Frank R.) (Jarvis, Cheryl Burke) (Bechkoff, Jennifer R.)

The Interplay among Category Characteristics, Customer Characteristics, and Customer Activities o…

1
(Winer, Russell S.) (Inman, J. Jeffrey) (Ferraro, Rosellina)

Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights

1
(Shankar, Venkatesh) (Bezawada, Ram) (Balachander, S.) (Kannan, P. K.)

The Impact of Counterfeiting on Genuine-Item Consumers' Brand Relationships

1
(Commuri, Suraj)

Does Customer Demotion Jeopardize Loyalty?

1
(Hennig-Thurau, Thorsten) (Wagner, Tillman) (Rudolph, Thomas)

Marketing under Uncertainty: The Logic of an Effectual Approach

1
(Wiltbank, Robert) (Dew, Nicholas) (Read, Stuard) (Sarasvathy, Saras D.) (Song, Michael)

the India way: lessons for the U.S.

1
(Useem, Michael) (Cappelli, Peter) (Singh, Jitendra V.) (Singh, Harbir)

Does the relationship between job satisfaction and job performance depend on culture?

1
(Zhu, Yunxia) (Feng, Jianmin)
Hal. Awal Sebelumnya 1 2 3 4 5 Berikutnya Hal. Akhir