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Intensi Adopsi Pembayaran dengan QR Code di Indonesia: Quick Response Code Indonesian Standard (Q…
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(Imam Salehudin (Pembimbing/Promotor)) (Yeshika Alversia (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Ajeng Awliya Puspitasari)
Neural Correlates of Susceptibility to Group Opinions in Online Word-of Mouth Recommendations
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(Cascio, Christopher N.) (O\'donnell, Matthew Brook) (Bayer, Joseph) (Tinner Jr, Francis J.) (Falk, Emily B.)
Look at Me! Look at Me! Conspicuous Brand Usage, Self-Brand Connection, and Dilution
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(Ferraro, Rosellina.) (Kirmani, Amna. Matherly, Ted.)
Factors Influencing Smartphone Purchase Intention Among Older People = Faktor-Faktor yang Mempeng…
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(Adrian Achyar (Pembimbing/Promotor)) (Yeshika Alversia (Penguji)) (M. Gunawan Alif (Penguji)) (Mukhammad Arifianto)
Does the Customer Matter Most? Exploring Strategic Frontline Employees? Influence of Customers, t…
1
(Cote, Joseph A.) (Bolander, Willy) (Plouffe, Christopher R) (Hochstein, Bryan)
Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products
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(Bijmolt, Tammo H A) (Risselada, Hans) (Verhoef, Peter C)
Group-Buying Deal Popularity
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(Luo, Xueming) (Andrews, Michelle) (Aspara, Jaakko) (Song, Yiping)
Coaxing corporations: Enriching the conceptualization of governments as strategic actors
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(Gill, Michael J.) (Gill, David J.)
Perceptions of political Self-Dealing? An empirical investigation of market returns surrounding t…
1
(Ridge, Jason W.) (Hasija, Dinesh) (Abdurakhmonov, Mirzokhidjon) (Snider, Roary E.)
The Role of Mega and Micro Influencers on Establishing Brand Engagement on Social Media : The Cas…
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(Yeshika Alversia (Pembimbing/Promotor)) (Karto Adiwijaya (Penguji)) (Ira Iriyanty (Penguji)) (Felisha Niquita Fuadillah)
Social Influence Effects in Online Product Ratings
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(Srinivasan, Raji) (Sridhar, Shrihari)
Pengaruh Environmental Concern, Perceived Marketplace Influence, dan Knowledge of Electric Vehicl…
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(Sri Rahayu Hijrah Hati (Pembimbing/Promotor)) (Sumiyarto (Penguji)) (Sri Daryanti (Penguji)) (Alifia Yumna Mumtazah)
Does Advertising Spending Influence Media Coverage of the Advertiser?
1
(Basuroy, Suman) (Rinallo, Diego)
Understanding the Marketing Department's Influence within the Firm
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(Verhoef, Peter C.) (Leeflang, Peter S.H.)
The Role of Hubs in the Adoption Process
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(Lehmann, Donald R.) (Goldenberg, Jacob) (Han, Sangman) (Jae Weon Hong)
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, a…
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(Sheth, Jagdish N.) (Kerin, Roger A.) (Brown, Stephen W.) (Webster, Frederick E.,Jr.) (Wilkie, William L.) (Staelin, Richard) (MacInnis, Deborah J.) (McAlister, Leigh) (Steenkamp, Jan) (Benedict E. M.) (Raju, Jagmohan S.) (Sisodia, Rajendra S.) (Bauerly, Ronald J.) (Johnson, Don T.) (Singh, Mandeep)
The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Int…
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(Grewal, Dhruv) (Parasuraman, A.) (Voss, Glenn B.) (Baker, Julie)
When do chief marketing officers have influence on top management teams?
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(McHenry, Beth J.) (Culbertson, Satoris S.)
How Critical Are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets
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(Basuroy, Suman) (Chatterjee, Subimal) (Ravid, S. Abraham)
Mass-Communicated Prediction Requests: Practical Application and a Cognitive Dissonance Explanati…
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(Sprott, David E.) (Spangenberg, Eric R.) (Grohmann, Bianca) (Smith, Ronn J.)
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