Found 34 results for your keywords: subject="Introduction"
Hal. Awal Sebelumnya 1 2

Perceptions versus performance when managing extensions: new evidence about the role of fit betwe…

1
(Carter, Robert E.) (Curry, David J.)

Exploring the dynamics of antecedents to consumer-brand identification with a new brand

1
(Ahearne, Michael) (Lam, Son K.) (Mullins, Ryan) (Hayati, Babak) (Schillewaert, Niels)

Does complexity deter customer-focus

1
(Krishnan, M.S.) (Ethiraj, Sendil K.) (Ramasubbu, Narayan)

Modeling global spillover of new product takeoff

1
(Stremersch, Stefan) (Fok, Dennis) (Everdingen, Yvonne Van)

Brand communities and new product adoption:the influence and limits of oppositional loyalty

1
(Sinha, Rajiv K.) (Thompson, Scott A.)

Convergent products: what functionalities add more value to the base?

1
(Gill, Tripat)

Effect of service transition strategies on firm value

1
(Palmatier, Robert W.) (Steenkamp, Jan-Benedict E.M.) (Fang, Eric)

How far can a brand stretch? understanding the role of seIf-construal

1
(Ahluwalia, Rohini)

As Time goes by: do cold feet follow warm intentions for really new versus incrementally new prod…

1
(Lynch, John G.) (Alexander, David L.) (Wang, Qing)

Competitive response to radical product innovations

1
(Blair, Edward) (Narasimhan, Om) (Chandy, Rajesh) (Aboulnasr, Khaled)

Brand synergy effects in multiple brand extensions

1
(Wyer, Robert S.) (Shine, Byung Chul) (Park, Jongwon)

New product preannouncements and shareholder value: don't make promises you can't keep

1
(Shankar, Venkatesh) (Sorescu, Alina) (Kushwaha, Tarun)

Adoption of new and really new products: the effects of self-regulation systems and risk salience

1
(Posavac, Steven S.) (Herzenstein, Michal) (Brakus, J. Josko)

The Role of relational embeddedness in retail buyers' selection of new products

1
(Kaufman, Peter) (Jayachandran, Satish) (Rose, Randall L.)

New product launch strategy for network effects products

1
(Lee, Yikuan) (O\'Connor, Gina Colarelli)

Beyond adoption: development and application of a use-diffusion model

1
(Shih, Chuan-Fong) (Venkatesh, Alladi)

First in, first out? the effects of network externalities on pioneer survival

1
(Lilien, Gary L.) (Rangaswamy, Arvind) (Srinivasan, Raji)

When is a preannounced new product likely to be delayed?

1
(Wu, Yuhong) (Balasubramanian, Sridhar) (Mahajan, Vijay)

New products, sales promotions, and firm value: the case of the automobile industry

1
(Pauwels, Koen) (Silva-Risso, Jorge) (Srinivasan, Shuba) (Hanssens, Dominique M.)

Measuring preferences for really new products

1
(Hoeffler, Steve)
Hal. Awal Sebelumnya 1 2