Found 9532 results for your keywords: subject="KE"
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Managing Marketing Communications with Multichannel Customers

1
(Thomas, Jacquelyn S.) (Sullivan, Ursula Y.)

Making Customer Relationship Management Work: The Measurement and Profitable Management of Custom…

1
(Ryals, Lynette)

Incorporating Strategic Consumer Behavior into Customer Valuation

1
(Lewis, Michael)

Reducing Adverse Selection through Customer Relationship Management

1
(Gruca, Thomas S.) (Cao, Yong)

Strategic Firm Commitments and Rewards for Customer Relationship Management in Online Retailing

1
(Moorman, Christine) (Srinivasan, Raji)

The Role of Relational Information Processes and Technology Use in Customer Relationship Management

1
(Sharma, Subhash) (Jaychandran, Satish) (Kaufman, Peter) (Raman, Pushkala)

A Strategic Framework for Customer Relationship Management

1
(Payne, Adrian) (Frow, Pennie)

A Customer Relationship Management Roadmap: What Is Known, Potential Pitfalls, and Where to Go

1
(Staelin, Richard) (Boulding, William) (Ehret, Michael) (Johnston, Wesley J.)

Maximizing Profitability and Return on Investment: A Short Clarification on Reinartz, Thomas, and…

1
(Ambler, Tim)

Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale …

1
(Urban, Glen L.) (Bart, Yakov) (Shankar, Venkatesh) (Sultan, Fareena)

The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communicat…

1
(Garretson, Judith A.) (Burton, Scot)

Reference Price Research: Review and Propositions

1
(Mazumdar, Tridib) (Raj, S.P.) (Sinha, Indrajit)

Resolving the Capability: Rigidity Paradox in New Product Innovation

1
(Atuahene-gima, Kwaku)

Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, a…

1
(Sheth, Jagdish N.) (Kerin, Roger A.) (Brown, Stephen W.) (Webster, Frederick E.,Jr.) (Wilkie, William L.) (Staelin, Richard) (MacInnis, Deborah J.) (McAlister, Leigh) (Steenkamp, Jan-Benedict E. M.) (Raju, Jagmohan S.) (Sisodia, Rajendra S.) (Bauerly, Ronald J.) (Johnson, Don T.) (Singh, Mandeep)

It's the little things that matter: an examination of knowledge workers' energy management

1
(Fritz, Charlotte) (Lam, Chak Fu) (Spreitzer, Gretchen M.)

the Relational perspective as a business mindset: managerial implications for east and west

1
(Miller, Danny) (Chen, Ming-Jer)

Marketing's Contributions to Society

3
(Wilkie, William L.) (Moore, Elizabeth S.)

Christine MoormanThe Role of Marketing

3
(Rust, Roland T.) (Moorman, Christine)

Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Market…

3
(Shervani, Tasadduq) (Srivastava, Rajendra K.) (Fathey, Liam)

"Foreseeing" Marketing

3
(Deshpande, Rohit)
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