Found 813 results for your keywords: subject="Line"
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The Effects of Ingredient Branding Strategies on Host Brand Extendibility

1
(Keller, Kevin Lane) (Desai, Kalpesh Kaushik)

Consumer Trust, Value, and Loyalty in Relational Exchanges

1
(Singh, Jagdip) (Sirdeshmukh, Deepak) (Sabol, Barry)

An Exploratory Study of the Introduction of Online Reverse Auctions

1
(Jap, Sandy D.)

Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions

1
(Balachander, Subramanian) (Ghose, Sanjoy)

Analisis Pengaruh Openness to Change dan Compatibility Terhadap Niat Pembelian Konsumen Online Tr…

1
(Sri Daryanti (Pembimbing/Promotor)) (Sumiyarto (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Karensza Audira)

When Is a Preannounced New Product Likely to Be Delayed?

1
(Wu, Yuhong) (Balasubramanian, Sridhar) (Mahajan, Vijay)

"Listening in" to Find and Explore New Combinations of Customer Needs

1
(Urban, Glen L.) (Hauser, John R.)

Return on Marketing: Using Customer Equity to Focus Marketing Strategy

1
(Zeithaml, Valarie A.) (Lemon, Katherine N.) (Rust, Roland T.)

Assertiveness and effective leadership: is there a tipping point?

1
(Santora, Joseph C.)

The Impact of Cobranding on Customer Evaluation of Brand Counterextensions

1
(Kumar, Piyush)

The Influence of Avatars on Online Consumer Shopping Behavior

1
(Janiszewski, Chris) (Holzwarth, Martin) (Neumann, Marcus M.)

Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Bel…

1
(Schlosser, Ann E.) (White, Tiffany Barnett) (Lloyd, Susan M.)

Is the Socially Responsible corporation a myth? The good, the bad, and the ugly of corporate soci…

1
(Devinney, Timothy M.)

Can powerful allies protect the CEO against performance declines? The role of the CEO's subgroup …

1
(Chung, Yunhyung) (Shin, Taekjin) (You, Jihae)

Uncertain precision and price reactions to information

1
(Subramanyam, K. R.)

Online communities on competing platforms: Evidence from game wikis

1
(Kretschmer, Tobias) (Loh, Johannes)

Blinded by the person? Experimental evidence from idea evaluation

1
(Dahlander, Linus) (Thomas, Arne) (Wallin, Martin W.) (Ångström, Rebecka C.)

Pipeline hiring's effects on the human capital and performance of new recruits

1
(Rhett Brymer) (John-Patrick Paraskevas) (Matthew Josefy) (Lisa Ellram)

A family firm variant of the behavioral agency theory

1
(Wiseman, Robert M.) (Lubatkin, Michael H.) (Lim, Elizabeth N. K.)

Strategic entrepreneurship in family business

1
(Wright, mike) (Lumpkin, G. T.) (Steier, LLoyd)
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