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Hal. Akhir
The Effects of Ingredient Branding Strategies on Host Brand Extendibility
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(Keller, Kevin Lane) (Desai, Kalpesh Kaushik)
Strategic Bundling of Products and Prices: A New Synthesis for Marketing
1
(Stremersch, Stefan) (Tellis, Gerard J.)
Building Brand Community
1
(McAlexander, James H.) (Schouten, John W.) (Koenig, Harold F.)
Consumer Trust, Value, and Loyalty in Relational Exchanges
1
(Singh, Jagdip) (Sirdeshmukh, Deepak) (Sabol, Barry)
Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Re…
1
(Winer, Russell S.) (Lemon, Katherine N.) (White, Tiffany Barnett)
Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning
1
(Brown, Stephen) (Kozinets, Robert V.) (Sherry, John F.)
Actualizing Innovation Effort: The Impact of Market Knowledge Diffusion in a Dynamic System of Co…
1
(Marinova, Detelina)
"Listening in" to Find and Explore New Combinations of Customer Needs
1
(Urban, Glen L.) (Hauser, John R.)
Understanding Firms' Customer Satisfaction Information Usage
1
(Morgan, Neil A.) (Anderson, Eugene W) (Mittal, Vikas)
How Country Characteristics Affect the Perceived Value of Web Sites
1
(Geyskens, Inge) (Steenkamp, Jan-Benedict E. M.)
Dual Distribution and Intangible Firm Value: Franchising in Restaurant Chains
1
(Srinivasan, Raji)
Human Brands: Investigating Antecedents to Consumers' Strong Attachments to Celebrities
1
(Thomson, Matthew)
Friends, Businesspeople, and Relationship Roles: A Conceptual Framework and a Research Agenda
1
(Heide, Jan B.) (Wathne, Kenneth H.)
Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue
1
(Liu, Yong)
Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relation…
1
(Gremler, Dwayne D.) (Hennig-Thurau, Thorsten) (Groth, Markus) (Paul, Michael)
The Role of Cognition and Affect in the Formation of Customer Satisfaction: A Dynamic Perspective
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(Homburg, Christian) (Koschate, Nicole) (Hoyer, Wayne D.)
Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime V…
1
(Haenlein, Michael) (Kaplan, Andreas M.) (Schoder, Detlef)
Consumer market dresearch handbook
1
(Worcester, Robert M.) (Downham, John)
The Use of AI in Market Research: Risks of Privacy Breaches, Data Leaks, Bias and Unauthorized Us…
1
(Segu Mohamed Basith Ahmed) (Kathy Benson (Pembimbing/Promotor))
The Customer relationship management process: its measurement and impact on performance
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(Reinartz, Werner J.) (Hoyer, Wayne D.) (Krafft, Manfred)
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