Found 105 results for your keywords: subject="Market research"
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Mergers that stick

1
(Kanter, Rosabeth Moss)

Why sustainability is now the key driver of innovation

1
(Prahalad, C.K.) (Nidumolu, Ram) (Rangaswami, M.R.)

On the origins of competitive advantage: strategic factor markets and heterogeneous resource comp…

1
(Adegbesan, J. Adetunji)

The Effectiveness of customized promotions in online and offline stores

1
(Wedel, Michel) (Jie Zhang)

Where did all that money go? understanding how consumers allocate their consumption budget

1
(Du, Rex Y.) (Kamakura, Wagner A)

Customer equity drivers and future sales

1
(Vogel, Verena) (Evanschitzky, Heiner) (Ramaseshan, B.)

Split questionnaire design for massive surveys

1
(Wedel, Michel) (Adiguzel, Feray)

An Integrated model of discrete choice and response time

1
(Allenby, Greg M.) (Otter, Thomas) (Zandt, Trish van)

To Innovate or imitate? entry strategy and the role of market research

1
(Ofek, Elie) (Turut, Ozge)

Winners and losers in a major price war

1
(Heerde, Harald J. Van) (Pauwels, Koen) (Gijsbrechts, Els)

Decomposing promotional effects with a dynamic structural model of flexible consumption

1
(Chan, Tat) (Narasimhan, Chakravarthi) (Zhang, Qin)

Distribution intensity and new car choice

1
(Siddarth, S.) (Bucklin, Randolph E.) (Silva-Risso, Jorge M.)

The Sure thing that flopped

1
(Zaltman, Gerald) (Zaltman, Lindsay)

As Time goes by: do cold feet follow warm intentions for really new versus incrementally new prod…

1
(Lynch, John G.) (Alexander, David L.) (Wang, Qing)

Vigilant against manipulation: the effect of regulatory focus on the use of persuasion knowledge

1
(Zhu, Rui) (Kirmani, Amna)

Free cash flow, agency costs, and the affordability method of advertising budgeting

1
(Richardson, Vernon J.) (Joseph, Kissan)

The Effects of ingredient branding strategies on host brand extendibility

1
(Keller, Kevin Lane) (Desai, Kalpesh Kaushik)

Strategic bundling of products and prices: a new synthesis for marketing

1
(Stremersch, Stefan) (Tellis, Gerard J.)

Building brand community

1
(McAlexander, James H.) (Schouten, John W.) (Koenig, Harold F.)

Consumer trust, value, and loyalty in relational exchanges

1
(Singh, Jagdip) (Sirdeshmukh, Deepak) (Sabol, Barry)
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