Found 102 results for your keywords: subject="Market research"
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Strategic Bundling of Products and Prices: A New Synthesis for Marketing

1
(Stremersch, Stefan) (Tellis, Gerard J.)

Building Brand Community

1
(McAlexander, James H.) (Schouten, John W.) (Koenig, Harold F.)

Consumer Trust, Value, and Loyalty in Relational Exchanges

1
(Singh, Jagdip) (Sirdeshmukh, Deepak) (Sabol, Barry)

Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Re…

1
(Winer, Russell S.) (Lemon, Katherine N.) (White, Tiffany Barnett)

Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning

1
(Brown, Stephen) (Kozinets, Robert V.) (Sherry, John F.)

Actualizing Innovation Effort: The Impact of Market Knowledge Diffusion in a Dynamic System of Co…

1
(Marinova, Detelina)

"Listening in" to Find and Explore New Combinations of Customer Needs

1
(Urban, Glen L.) (Hauser, John R.)

Understanding Firms' Customer Satisfaction Information Usage

1
(Morgan, Neil A.) (Anderson, Eugene W) (Mittal, Vikas)

How Country Characteristics Affect the Perceived Value of Web Sites

1
(Geyskens, Inge) (Steenkamp, Jan-Benedict E. M.)

Dual Distribution and Intangible Firm Value: Franchising in Restaurant Chains

1
(Srinivasan, Raji)

Human Brands: Investigating Antecedents to Consumers' Strong Attachments to Celebrities

1
(Thomson, Matthew)

Friends, Businesspeople, and Relationship Roles: A Conceptual Framework and a Research Agenda

1
(Heide, Jan B.) (Wathne, Kenneth H.)

Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue

1
(Liu, Yong)

Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relation…

1
(Gremler, Dwayne D.) (Hennig-Thurau, Thorsten) (Groth, Markus) (Paul, Michael)

The Role of Cognition and Affect in the Formation of Customer Satisfaction: A Dynamic Perspective

1
(Homburg, Christian) (Koschate, Nicole) (Hoyer, Wayne D.)

Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime V…

1
(Haenlein, Michael) (Kaplan, Andreas M.) (Schoder, Detlef)

Consumer market dresearch handbook

1
(Worcester, Robert M.) (Downham, John)

The Use of AI in Market Research: Risks of Privacy Breaches, Data Leaks, Bias and Unauthorized Us…

1
(Segu Mohamed Basith Ahmed) (Kathy Benson (Pembimbing/Promotor))

The Customer relationship management process: its measurement and impact on performance

1
(Reinartz, Werner J.) (Hoyer, Wayne D.) (Krafft, Manfred)

Marketing strategy: an assessment of the state of the field and outlook

1
(Jayachandran, Satish) (Varadarajan, P. Rajan)
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