Found 94 results for your keywords: subject="Market strategy"
Hal. Awal Sebelumnya 1 2 3 4 5 Hal. Akhir

A Practical guide to combining products and services

1
(Berry, Leonard L.) (Shankar, Venkatesh) (Dotzel, Thomas)

How to jump-start the clean-tech economy

1
(Johnson, Mark W.) (Suskewicz, Josh)

Product-market strategy and the marketing capabilities of the firm: impact on market effectivenes…

1
(Vorhies, Douglas W.) (Morgan, Robert E.) (Autry, Chad W.)

How GE Is disrupting itself

1
(Govindarajan, Vijay) (Trimble, Chris) (Immelt, Jeffrey R.)

Testing the value of customization: when do customers really prefer products tailored to their pr…

1
(Franke, Nikolaus) (Keinz, Peter) (Steger, Christoph J.)

How brand community practices create value

1
(Arnould, Eric J.) (Muniz, Albert M.) (Schau, Hope Jensen)

The New frontiers

1
(Raman, Anand P.)

Factor-market rivalry

1
(Markman, Gideon D.) (Gianiodis, Peter T.)

Relentless idealism for tough times

1

Do You thank the taxpayer for your bailout?

1
(Raggio, Randle D.)

Multimarket contact and service quality: evidence from on-time performance in the U.S. Airline in…

1
(Prince, Jeffrey T.) (Simon, Daniel H.)

Quantifying the benefits of individual-level targeting in the presence of Firm strategic behavior

1
(Manchanda, Puneet) (Chintagunta, Pradeep K.) (Xiaojing Dong)

Competitive density and the customer acquisition-retention trade-off

1
(Voss, Glenn B.) (Voss, Zannie Giraud)

Innovation's effect on firm value and risk: insights from consumer packaged goods

1
(Sorescu, Alina B.) (Spanjol, Jelena)

Supply chain contagion

1
(Payan, Janice M.) (McFarland, Richard G.) (Bloodgood, James M.)

Customer prioritization: does it pay off, and how should it be implemented?

1
(Homburg, Christian) (Droll, Mathias) (Totzek, Dirk)

Performance implications of adopting a customer-focused sales campaign

1
(Kumar, V.) (Reinartz, Werner) (Venkatesan, Rajkumar)

Reasons for market evolution and budgeting implications

1
(Wang, Fang) (Zhang, Xiao-Ping)

Effect of service transition strategies on firm value

1
(Palmatier, Robert W.) (Steenkamp, Jan-Benedict E.M.) (Fang, Eric)

The Incumbent's advantage

1
(Macmillian, Ian C.) (Selden, Larry)
Hal. Awal Sebelumnya 1 2 3 4 5 Hal. Akhir