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The Periodicity of Pricing
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(Boulding, William) (Bronnenberg, J. Bart) (Mela, F. Carl)
A Hierarchical Bayes Error Correction Model to Explain Dynamic Effects of Price Changes
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(Fok, Dennis) (Horvath, Csilla) (Paap, Richard) (Franses, Hans Philip)
An Extended Paradigm for Measurement Analysis of Marketing Constructs Applicable to Panel Data
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(Baumgartner, Hans) (Steenkamp, Benedict E. JanM.)
Models for Heterogeneous Variable Selection
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(Gilbride, J. Timothy) (Allenby, M. Greg) (Brazell, D. Jeff)
When Does Culture Matter? Effects of Personal Knowledge on the Correction of Culture-Based Judgments
1
(Aaker, L. Jennifer) (Briley, A. Donnel)
Is Happiness Shared Doubled and Sadness Shared Halved? Social Influence on Enjoyment of Hedonic E…
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(Raghunathan, Rajagopal) (Corfman, Kim)
When Will a Brand Scandal Spill Over, and How Should Competitors Respond?
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(Roehm, L. Michelle) (Tybout, M. Alice)
The Effect of Word of Mouth on Sales: Online Book Reviews
1
(Mayzlin, Dina) (Chevalier, A. Judith)
How "Psychological" Should Economic and Marketing Models Be?
1
(Lim, Noah) (Ho, H. Teck) (Camerer, F. Colin)
Things That Go Bump in the Mind: How Behavioral Economics Could Invigorate Marketing
1
(Johnson, J. Eric)
Rebuilding the Boat while Staying Afloat: The Modeling Challenge for Behavioral Economics
1
(Prelec, Drazen)
Modeling the Psychology of Consumer and Firm Behavior with Behavioral Economics
1
(Lim, Noah) (Ho, H. Teck) (Camerer, F. Colin)
Aligning Innovation with Market Characteristics in the Nonprofit Professional Theater Industry
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(Voss, B. Glenn) (Weiss, Montoya) (Mitzi) (Voss, Giraud Zannie)
An Empirical Investigation of Signaling in the Motion Picture Industry
1
(Talukdar, Debabrata) (Basuroy, Suman) (Desai, Kaushik Kalpesh)
Bagging and Boosting Classification Trees to Predict Churn
1
(Lemmens, Aurelie) (Croux, Christophe)
Action-Based Learning: Goals and Attention in the Acquisition of Market Knowledge
1
(Eisenstein, M. Eric) (Hutchinson, Wesley J)
A Feature-Based Approach to Assessing Advertisement Similarity
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(Williams, Patti) (Schweidel, A. David) (Bradlow. T. Eric)
The Impact of Standards Competition on Consumers: Effectiveness of Product Information and Advert…
1
(Chakravarti, Amitav) (Xie, Jinhong)
Paying Too Much and Being Happy about It: Existence, Causes, and Consequences of Tariff-Choice Bi…
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(Lambrecht, Anja) (Skiera, Bernd)
Pengaruh Hedonic Shopping Motivation terhadap Online Shopping Addiction: Studi Tentang Peran Medi…
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(Nissa Ghulma Ratnasari (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Hapsari setyowardhani (Penguji)) (Adika Yudhistira)
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