Found 744 results for your keywords: subject="Marketing management"
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How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices

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(Johnston, Wesley J.) (Coviello, Nicole E.) (Brodie, Roderick J.) (Danaher, Peter J.)

New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry

1
(Pauwels, Koen) (Silva) (Risso, Jorge) (Srinivasan, Shuba) (Hanssens, Dominique M.)

Measuring Marketing Productivity: Current Knowledge and Future Directions

1
(Kumar, V.) (Rust, Roland T.) (Ambler, Tim) (Srivastava, Rajendra K.) (Carpenter, Gregory S.)

Antecedents and Outcomes of Marketing Strategy Comprehensiveness

1
(Atuahene) (gima, Kwaku) (Murray, Janet Y.)

The Performance Implications of Fit among Business Strategy, Marketing Organization Structure, an…

1
(Olson, Eric M.) (Slater, Stanley F.) (Hult, G. Tomas M.)

Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketi…

1
(Viswanathan, Madhubalan) (Rosa, Jose Antonio) (Harris, James Edwin)

Retail 101 : the guide to managing and marketing your retail business

1
(Reyhle, Nicole) (Prescott, Jason A.)

Business marketing : connecting strategy, relationships, and Learning

2
(Dwyer, F. Robert) (Fanner, John F)

Business marketing : connecting strategy, relationships and learning 4th ed

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(Dwyer, F. Robert) (Tanner, Jr., John F.)

Strategic marketing for nonprofit organizations 4th ed

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(Kotler, Philip)

Marketing research : an applied approach 2nd ed

1
(Kinnear, Thomas C.) (Taylor, James R.)

Marketing management a planning approach

1
(Hughes, G. David.)

Marketing management: a strategic decision making approach

3
(Mullins, John W.) (Walker Jr., Orville D.)

Technology and market structure : theory and history

1
(Sutton, John)

What Is the Purpose of Your Purpose?

1
(Knowles, Jonathan) (Hunsaker, B. Tom) (Grove, Hannah) (James, Alison)

Strategic marketing management : a means-end approach

1
(Parry, Mark E.)

Brand aid : a quick reference guide to solving your branding problems and strengthening your mark…

1
(Vanauken, Brad)

Global marketing : perspectives and cases

1
(Hassan, Salah S.) (Blackwell, Roger D.)

Marketing communications contexts, strategies and applications 7th ed

3
(Fill, Chris) (Turnbull, Sarah)

Value - based marketing : marketing strategies for corporate growth and shareholder value 2nd ed

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(Doyle, Peter)
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