Found 377 results for your keywords: subject="Marketing strategy"
Hal. Awal Sebelumnya 1 2 3 4 5 Berikutnya Hal. Akhir

When Are Stockpiled Products Consumed Faster? A Convenience-Salience Framework of Postpurchase Co…

1
(Chandon, Pierre) (Wansink, Brian)

The Effects of Temporal Consistency of Sales Promotions and Availability on Consumer Choice Behavior

1
(Erdem, Tulin) (Swait, Joffre)

Distribution Intensity and New Car Choice

1
(Siddarth, S.) (Bucklin, Randolph E) (Risso,Jorge M. Silva)

When 2 + 2 Is Not the Same as 1 + 3: Variations in Price Sensitivity across Components of Partiti…

1
(Hamilton, Rebecca W.) (Srivastava, Joydeep)

Customizing Complex Products: When Should the Vendor Take Control?

1
(Ghosh, Mrinal) (Stremersch, Stefan) (Dutta, Shantanu)

A Three-Stage Model of Integrated Marketing Communications at the Marketing-Sales Interface

1
(Gopalakrishna, Srinath) (Chatterjee, Rabikar) (Smith, Timothy M.)

When Does Culture Matter? Effects of Personal Knowledge on the Correction of Culture-Based Judgments

1
(Aaker, L. Jennifer) (Briley, A. Donnel)

When Will a Brand Scandal Spill Over, and How Should Competitors Respond?

1
(Roehm, L. Michelle) (Tybout, M. Alice)

Modeling the Psychology of Consumer and Firm Behavior with Behavioral Economics

1
(Lim, Noah) (Ho, H. Teck) (Camerer, F. Colin)

Aligning Innovation with Market Characteristics in the Nonprofit Professional Theater Industry

1
(Voss, B. Glenn) (Weiss, Montoya) (Mitzi) (Voss, Giraud Zannie)

Customer Acquisition Promotions and Customer Asset Value

1
(Lewis, Michael)

How Customer Self-Determination Influences Relational Marketing Outcomes: Evidence from Longitudi…

1
(Dholakia, M. Utpal)

RFM and CLV: Using Iso-Value Curves for Customer Base Analysis

1
(Fader, S. Peter) (Hardie, G. S. Bruce) (Lee, Lok Ka)

The Role of Selling Costs in Signaling Price Image

1
(Shin, Jiwoong)

Temporal Differences in the Role of Marketing Communication in New Product Categories

1
(Narayanan, Sridhar) (Manchanda, Puneet) (Chintagunta, K. Pradeep)

Willful Ignorance in the Request for Product Attribute Information

1
(Ehrich, R. Kristine) (Irwin, R. Julie)

Marketing Mass-Customized Products: Striking a Balance between Utility and Complexity

1
(Stremersch Stefan) (Dellaert G. C. Benedict)

Brand Counterextensions: The Impact of Brand Extension Success versus Failure

1
(Kumar Piyush)

The Better They Are, the More They Give: Trade Promotions of Consumer Durables

1
(Bruce Norris) (Desai S. , Preyas) (Staelin Richard)

The Role of Firm Resources in Returns to Market Deployment

1
(Slotegraaf J. Rebecca) (Moorman Christine) (Inman Jeffrey J.)
Hal. Awal Sebelumnya 1 2 3 4 5 Berikutnya Hal. Akhir