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Faktor-Faktor yang Memengaruhi Intention to Buy Second Hand Clothing Pada Generasi Z di Indonesia…
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(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Karto Adiwijaya (Penguji)) (Adrian Achyar (Penguji)) (Nadya Firli)
The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance
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(Cavusgil, S. Tamer) (Zou, Shaoming)
Price-Based Global Market Segmentation for Services
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(Bolton, Ruth N.) (Myers, Matthew B.)
Market Situation Interpretation and Response: The Role of Cognitive Style, Organizational Culture…
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(White, J. Chris) (Varadarajan, P. Rajan) (Dacin, Peter A.)
The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing
1
(Hunt, Shelby D.) (Arnett, Dennis B.) (German, Steve D.)
Cognitive Lock-In and the Power Law of Practice
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(Johnson, Eric J.) (Bellman, Steven) (Lohse, Gerald L.)
Actualizing Innovation Effort: The Impact of Market Knowledge Diffusion in a Dynamic System of Co…
1
(Marinova, Detelina)
Portfolios of Interfirm Agreements in Technology-Intensive Markets: Consequences for Innovation a…
1
(Wuyts, Stefan) (Dutta, Shantanu)
Internal Benefits of Service-Worker Customer Orientation: Job Satisfaction, Commitment, and Organ…
1
(Mowen, John C.) (Brown, Tom J.) (Donavan, D. Todd)
Return on Marketing: Using Customer Equity to Focus Marketing Strategy
1
(Zeithaml, Valarie A.) (Lemon, Katherine N.) (Rust, Roland T.)
Antecedents of Export Venture Performance: A Theoretical Model and Empirical Assessment
1
(Morgan, Neil A.) (Katsikeas, Constantine S.) (Kaleka, Anna)
Invited Commentaries on "Evolving to a New Dominant Logic for Marketing"
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(Day, George S.) (Prahalad, C. K.) (Deighton, John) (Bolton, Ruth N. (ed.)) (Hunt, Shelby D.) (Gummesson, Evert) (Rust, Roland T.) (Narayandas, Das) (Shugan, Steven M.)
Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships
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(Johnson, Michael D.) (Selnes, Fred)
Evolving to a New Dominant Logic for Marketing
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(Lusch, Robert F.) (Vargo, Stephen L.)
Profitable business models and market creation in the context of deep poverty: a strategic view
1
(Seelos, Christian) (Mair, Johanna)
Making the difference: applying a logic of diversity
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(Page, Scott E.)
Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research
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(Chandon, Pierre) (Morwitz, Vicki G.)
Balancing Acquisition and Retention Resources to Maximize Customer Profitability
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(Kumar, V.) (Thomas, Jacquelyn S.) (Reinartz, Werner)
Determinants of Customers' Responses to Customized Offers: Conceptual Framework and Research Prop…
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(Simonson, Itamar)
Upgrades and New Purchases
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(Okada, Erica Mina)
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