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Faktor-Faktor yang Memengaruhi Intention to Buy Second Hand Clothing Pada Generasi Z di Indonesia…

1
(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Karto Adiwijaya (Penguji)) (Adrian Achyar (Penguji)) (Nadya Firli)

The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance

1
(Cavusgil, S. Tamer) (Zou, Shaoming)

Price-Based Global Market Segmentation for Services

1
(Bolton, Ruth N.) (Myers, Matthew B.)

Market Situation Interpretation and Response: The Role of Cognitive Style, Organizational Culture…

1
(White, J. Chris) (Varadarajan, P. Rajan) (Dacin, Peter A.)

The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing

1
(Hunt, Shelby D.) (Arnett, Dennis B.) (German, Steve D.)

Cognitive Lock-In and the Power Law of Practice

1
(Johnson, Eric J.) (Bellman, Steven) (Lohse, Gerald L.)

Actualizing Innovation Effort: The Impact of Market Knowledge Diffusion in a Dynamic System of Co…

1
(Marinova, Detelina)

Portfolios of Interfirm Agreements in Technology-Intensive Markets: Consequences for Innovation a…

1
(Wuyts, Stefan) (Dutta, Shantanu)

Internal Benefits of Service-Worker Customer Orientation: Job Satisfaction, Commitment, and Organ…

1
(Mowen, John C.) (Brown, Tom J.) (Donavan, D. Todd)

Return on Marketing: Using Customer Equity to Focus Marketing Strategy

1
(Zeithaml, Valarie A.) (Lemon, Katherine N.) (Rust, Roland T.)

Antecedents of Export Venture Performance: A Theoretical Model and Empirical Assessment

1
(Morgan, Neil A.) (Katsikeas, Constantine S.) (Kaleka, Anna)

Invited Commentaries on "Evolving to a New Dominant Logic for Marketing"

1
(Day, George S.) (Prahalad, C. K.) (Deighton, John) (Bolton, Ruth N. (ed.)) (Hunt, Shelby D.) (Gummesson, Evert) (Rust, Roland T.) (Narayandas, Das) (Shugan, Steven M.)

Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships

1
(Johnson, Michael D.) (Selnes, Fred)

Evolving to a New Dominant Logic for Marketing

1
(Lusch, Robert F.) (Vargo, Stephen L.)

Profitable business models and market creation in the context of deep poverty: a strategic view

1
(Seelos, Christian) (Mair, Johanna)

Making the difference: applying a logic of diversity

1
(Page, Scott E.)

Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research

1
(Chandon, Pierre) (Morwitz, Vicki G.)

Balancing Acquisition and Retention Resources to Maximize Customer Profitability

1
(Kumar, V.) (Thomas, Jacquelyn S.) (Reinartz, Werner)

Determinants of Customers' Responses to Customized Offers: Conceptual Framework and Research Prop…

1
(Simonson, Itamar)

Upgrades and New Purchases

1
(Okada, Erica Mina)
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