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Hal. Awal
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Hal. Akhir
Managing new product and process development : text and cases
2
(Clark, Kim B) (Wheelwright, Steven C)
Strategic management of technology and innovation 4th ed
2
(Burgelman, Robert A)
Harvard business essentials: managing creativity and innovation
2
New products management 11th ed
2
(Crawford, C. Merle)
Peripheral vision : detecting the weak signals that will make or break your company
3
(Day, George S) (Schoemaker, Paul J.H)
Blue Ocean strategy: how to Create uncontested market space and make the competition irrelevant
2
(Kim, W. Chan) (Renee Mauborgne)
Creating and dominating new markets
2
(Meyer, Peter)
New product management 7th ed
3
(Crawford, C. Merle) (Di Benedetto, C. Anthony)
New products management 8th ed
8
(Crawford, C. Merle) (Benedetto, Anthony Di)
New products management 10th ed
4
(Crawford, Merle) (Di Benedetto, Anthony)
New products management 11th ed
8
(Crawford, Merle) (Di Benedetto, Anthony)
New products management 12th ed
1
(Crawford, Merle) (Di Benedetto, Anthony)
Selling blue elephants : how to make great products that people want before they even know they w…
2
(Moskowitz, Howard)
Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration Versus Expansion.
1
(Muller, Eitan) (Libai, Barak.) (Peres, Renana.)
(De)marketing to Manage Consumer Quality Inferences
1
(Miklos-Thal, Jeanine) (Zhang, Juanjuan)
New Product Creativity: Understanding Contract Specificity in New Product Introductions
1
(Griffith, David A.) (Dean, Tereza) (Calantone, Roger J)
The Effectiveness of Customer Participation in New Product Development: A Meta-Analysis
1
(Woojung Chang) (Taylor, Stevan A)
How Kinetic Property Shapes Novelty Perceptions
1
(Junghan Kim) (Lakshmanan, Arun)
Innovation Sequences over Iterated Offerings: A Relative Innovation, Comfort, and Stimulation Fra…
1
(Basuroy, Suman) (Chatterjee, Subimal) (Heath, Timothy B) (Thorsten, Hening-Thurau) (Kocher, Bruno)
Consumer Adoption of New Products: Independent Versus Interdependent Self-Perspectives
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(Zhenfeng Ma) (Zhiyong Yang) (Mourali, Mehdi)
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CELEB FEB UI
PSB lt.1 - B. Penunjang
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PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
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