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Stuck in the Past: Why Managers Persist with New Product Failures
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(Staelin, Richard) (Boulding, William) (Biyalogorsky, Eyal)
Market Pioneer and Early Follower Survival Risks: A Contingency Analysis of Really New Versus Inc…
1
(Robinson, William T.) (Min, Sungwook) (Kalwani, Manohar U.)
‘Initiative-Decision’ Typology of New Product Launching (NPL) into Local Market: Toward Inter…
1
(Firmanzah)
The Effects of localisation decisions on new product superiority and performance: empirical resea…
1
(Firmanzah) (Jusmaliani)
The Effect of Headquarter integration mechanisms on Subsidiaries' New Product success : From Cont…
1
(Firmanzah)
Originals : how non-conformists move the world
2
(Grant, Adam M.)
Successful new product launching ( NPL ) in the local market : bridging standardization and local…
3
(Firmanzah)
Blue Ocean strategy: how to Create uncontested market space and make the competition irrelevant
2
(Kim, W. Chan) (Renee Mauborgne)
New product management 7th ed
3
(Crawford, C. Merle) (Di Benedetto, C. Anthony)
New products management 8th ed
8
(Crawford, C. Merle) (Benedetto, Anthony Di)
From followers to leaders : managing technology and innovation in newly industrialiring countries
1
(Forbes, Naushad) (Wield, David)
Resource allocation strategy for innovation portfolio management
1
(Klingebiel, Ronald) (Rammer, Christian)
the Effect of headquarter integration mechanisms on subsidiaries' new product success: from contr…
1
(Firmanzah)
Pengaruh peran pemasok, company culture dan New product development team dalam proses new product…
1
(Dr. Albert Widjaja (Penguji)) (Dr. Bambang Wiharto (Penguji)) (Dr. Kresnohadi Ariyoto Karnen (Penguji)) (Prof. Dr. Sofjan Assauri (Pembimbing/Promotor)) (Prof. Dr. Hendrawan Supratikno (Penguji)) (Lubis, Sudjaswin E) (Dr. Setyo Hariwijanto (CoPromotor)) (Dr. Setio Anggoro Dewo (CoPromotor)) (Prof. Dr. Tresna Priyana Soemardi (Penguji))
What we will do versus what we can do : the relative effects of unit-level NPD motivation and cap…
1
(Chadwick, Clint) (Zhao, Zheng Jane)
(De)marketing to Manage Consumer Quality Inferences
1
(Miklos) (Thal, Jeanine) (Zhang, Juanjuan)
Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration Versus Expansion.
1
(Muller, Eitan) (Libai, Barak.) (Peres, Renana.)
Customer-centric product definition: the key to great product development
1
(Mello, Sheila)
Essentials of new product management
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(Urban, Glen L.) (Hauser, John R.) (Dholakia, Nikhilesh)
The Effects of Localisation decisions on New product superiority and Performance : Empirical rese…
1
(Firmanzah)
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