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Studi Kasus FEB UI
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Circles, Squares, and Choice: The Effect of Shape Arrays on Uniqueness and Variety Seeking
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(Maimaran, Michal) (Wheeler, S. Christian)
Positive Consumer Contagion: Responses to Attractive Others in a Retail Context
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(Morales, Andrea C.) (Dahl, Darren W.) (Argo, Jennifer J.)
Pengaruh Linkedin Posts terhadap Employer Brand Perception dengan Peran Employer Attractiveness d…
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(Basuki Muhammad Mukhlish (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Ayu Aprilianti (Penguji)) (Larissa Fairuz Dzihnii)
Brand Concept Maps: A Methodology for Identifying Brand Association Networks
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(John, Deborah Roedder) (Loken, barbara) (Kim, Kyeongheui) (Monga, Alokparna Basu)
When Does Culture Matter? Effects of Personal Knowledge on the Correction of Culture-Based Judgments
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(Aaker, L. Jennifer) (Briley, A. Donnel)
When Will a Brand Scandal Spill Over, and How Should Competitors Respond?
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(Roehm, L. Michelle) (Tybout, M. Alice)
A Feature-Based Approach to Assessing Advertisement Similarity
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(Williams, Patti) (Schweidel, A. David) (Bradlow. T. Eric)
Response to Comments on "How Regulatory Fit Affects Value in Consumer Choices and Opinions"
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(Avnet, Tamar)
The Placebo Effect in Marketing: Sometimes You Just Have to Want It to Work
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(Irmak, Caglar) (Block, G. Lauren) (Fitzsimons, J. Gavan)
The Quality of Price as a Quality Cue
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(Rao, R. Akshay)
Price, Placebo, and the Brain
1
(Berns, S. Gregory)
Direct-to-Consumer Advertising and Drug Therapy Compliance
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(Marta, Wosinska)
Pengaruh Price Sensitivity, Price Level Perception, Emotions Toward Supermarket, dan Service Qual…
1
(Triza Mudita (Pembimbing/Promotor)) (Adi Zakaria Afiff (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Elisa Hutami Nurunni'mah)
The Role of Selling Costs in Signaling Price Image
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(Shin, Jiwoong)
The Influence of Consumer Distractions on the Effectiveness of Food-Sampling Programs
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(Shiv, Baba) (Nowlis M. Stephen)
How Do Intentions Affect Loss Aversion?
1
(Kahneman, Daniel) (Novemsky Nathan)
Brand Counterextensions: The Impact of Brand Extension Success Versus Failure
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(Kumar, Piyush)
When Do Losses Loom Larger than Gains?
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(Ariely Dan) (HuberJoel) (Wertenbroch Klaus)
The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English
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(Tavassoli T. Nader) (Lee Hwai Yih)
Analisis Kesediaan Investor Individu untuk Berinvestasi pada Obligasi Hijau (Green Bond) di Indon…
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(Zuliana Dalimunthe (Pembimbing/Promotor)) (Dony Abdul Chalid (Penguji)) (Eko Rizkianto (Penguji)) (Iqbal Adhiyogo)
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