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Brand-Specific Leadership: Turning Employees into Brand Champions

1
(Morhart, Felicitas M.) (Herzog, Walter) (Tomczak, Torsten)

The Role of Customer Gratitude in Relationship Marketing

1
(Palmatier, Robert W.) (Kardes, Frank R.) (Jarvis, Cheryl Burke) (Bechkoff, Jennifer R.)

Customer Equity Drivers and Future Sales

1
(Vogel, Verena) (Evanschitzky, Heiner) (Ramaseshan, B.)

Breaking through Fast-Forwarding: Brand Information and Visual Attention

1
(Brasel, S. Adam) (Gips, James)

Determinants of Perceived Web Site Interactivity

1
(Zinkhan, George M.) (Song, Ji Hee)

When Old Is Gold: The Role of Business Longevity in Risky Situations

1
(Desai, Preyas S.) (Kalra, Ajay) (Murthi, B. P. S)

Can a Retail Web Site Be Social?

1
(Wang, Liz C.) (Baker, Julie) (Wagner, Judy A.) (Wakefield, Kirk)

The Hidden Minefields in the Adoption of Sales Force Automation Technologies

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(Speier, Cheri) (Venkatesh, Viswanath)

Market Situation Interpretation and Response: The Role of Cognitive Style, Organizational Culture…

1
(White, J. Chris) (Varadarajan, P. Rajan) (Dacin, Peter A.)

Innovations in Product Functionality: When and Why Are Explicit Comparisons Effective?

1
(Ziamou, Paschalina) (Ratneshwar, S.)

Making Healthful Food Choices: The Influence of Health Claims and Nutrition Information on Consum…

1
(Burton, Scot) (Kozup, John C.) (Creyer, Elizabeth H.)

Firms Reap What They Sow: The Effects of Shared Values and Perceived Organizational Justice on Cu…

1
(Netemeyer, Richard G.) (Maxham, James G., III)

Rain man or pied piper? Moving business schools beyond media rankings with mass customization and…

1
(Glick, William H.)

Assertiveness and effective leadership: is there a tipping point?

1
(Santora, Joseph C.)

Ratios in Proportion: What Should the Shape of the Package Be?

1
(Raghubir, Priya) (Greenleaf, Eric A.)

Resisting the urge to merge

1
(Sidle, Stuart D.)

Service clues and customer assessment of the service experience: lessons from marketing

1
(Berry, Leonard L.) (Wall, Eileen A.) (Carbone, Lewis P.)

Are U.S. CEOs overpaid? a partial response to Kaplan

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(Walsh, James P.)

The usefulness of hybrid security classifications evidence from redeemable preferred stock

1
(Warfield, Terry D.) (Kimmel, Paul)

Fairness at the group level: justice climate and intraunit justice climate

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(Cropanzano, Russell) (Li, Andrew)
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