Found 21 results for your keywords: subject="Product introduction"
Hal. Awal Sebelumnya 1 2

Brand synergy effects in multiple brand extensions

1
(Wyer, Robert S.) (Shine, Byung Chul) (Park, Jongwon)

New product preannouncements and shareholder value: don't make promises you can't keep

1
(Shankar, Venkatesh) (Sorescu, Alina) (Kushwaha, Tarun)

Adoption of new and really new products: the effects of self-regulation systems and risk salience

1
(Posavac, Steven S.) (Herzenstein, Michal) (Brakus, J. Josko)

The Role of relational embeddedness in retail buyers' selection of new products

1
(Kaufman, Peter) (Jayachandran, Satish) (Rose, Randall L.)

New product launch strategy for network effects products

1
(Lee, Yikuan) (O\'Connor, Gina Colarelli)

Beyond adoption: development and application of a use-diffusion model

1
(Shih, Chuan-Fong) (Venkatesh, Alladi)

First in, first out? the effects of network externalities on pioneer survival

1
(Lilien, Gary L.) (Rangaswamy, Arvind) (Srinivasan, Raji)

When is a preannounced new product likely to be delayed?

1
(Wu, Yuhong) (Balasubramanian, Sridhar) (Mahajan, Vijay)

New products, sales promotions, and firm value: the case of the automobile industry

1
(Pauwels, Koen) (Silva-Risso, Jorge) (Srinivasan, Shuba) (Hanssens, Dominique M.)

Measuring preferences for really new products

1
(Hoeffler, Steve)

The Dynamic effect of innovation on market structure

1
(Heerde, Harald J. Van) (Manchanda, Puneet) (Mela, Carl F.)
Hal. Awal Sebelumnya 1 2