Found 22 results for your keywords: subject="Product introduction"
Hal. Awal Sebelumnya 1 2

Perceptions versus performance when managing extensions: new evidence about the role of fit betwe…

1
(Carter, Robert E.) (Curry, David J.)

Exploring the dynamics of antecedents to consumer-brand identification with a new brand

1
(Ahearne, Michael) (Lam, Son K.) (Mullins, Ryan) (Hayati, Babak) (Schillewaert, Niels)

As Time goes by: do cold feet follow warm intentions for really new versus incrementally new prod…

1
(Lynch, John G.) (Alexander, David L.) (Wang, Qing)

How far can a brand stretch? understanding the role of seIf-construal

1
(Ahluwalia, Rohini)

Does complexity deter customer-focus

1
(Krishnan, M.S.) (Ethiraj, Sendil K.) (Ramasubbu, Narayan)

New product launch strategy for network effects products

1
(Lee, Yikuan) (O\'Connor, Gina Colarelli)

Modeling global spillover of new product takeoff

1
(Stremersch, Stefan) (Fok, Dennis) (Everdingen, Yvonne Van)

Adoption of new and really new products: the effects of self-regulation systems and risk salience

1
(Posavac, Steven S.) (Herzenstein, Michal) (Brakus, J. Josko)

The Role of relational embeddedness in retail buyers' selection of new products

1
(Kaufman, Peter) (Jayachandran, Satish) (Rose, Randall L.)

The Dynamic effect of innovation on market structure

1
(Heerde, Harald J. Van) (Manchanda, Puneet) (Mela, Carl F.)

New product preannouncements and shareholder value: don't make promises you can't keep

1
(Shankar, Venkatesh) (Sorescu, Alina) (Kushwaha, Tarun)

Brand synergy effects in multiple brand extensions

1
(Wyer, Robert S.) (Shine, Byung Chul) (Park, Jongwon)
Hal. Awal Sebelumnya 1 2