Found 21 results for your keywords: subject="Product introduction"
Hal. Awal Sebelumnya 1 2

Convergent products: what functionalities add more value to the base?

1
(Gill, Tripat)

How far can a brand stretch? understanding the role of seIf-construal

1
(Ahluwalia, Rohini)

As Time goes by: do cold feet follow warm intentions for really new versus incrementally new prod…

1
(Lynch, John G.) (Alexander, David L.) (Wang, Qing)

Competitive response to radical product innovations

1
(Blair, Edward) (Narasimhan, Om) (Chandy, Rajesh) (Aboulnasr, Khaled)

Brand synergy effects in multiple brand extensions

1
(Wyer, Robert S.) (Shine, Byung Chul) (Park, Jongwon)

New product preannouncements and shareholder value: don't make promises you can't keep

1
(Shankar, Venkatesh) (Sorescu, Alina) (Kushwaha, Tarun)

Adoption of new and really new products: the effects of self-regulation systems and risk salience

1
(Posavac, Steven S.) (Herzenstein, Michal) (Brakus, J. Josko)

The Role of relational embeddedness in retail buyers' selection of new products

1
(Kaufman, Peter) (Jayachandran, Satish) (Rose, Randall L.)

New product launch strategy for network effects products

1
(Lee, Yikuan) (O\'Connor, Gina Colarelli)

Measuring preferences for really new products

1
(Hoeffler, Steve)

The Dynamic effect of innovation on market structure

1
(Heerde, Harald J. Van) (Manchanda, Puneet) (Mela, Carl F.)
Hal. Awal Sebelumnya 1 2